thejournal.ie dmx dublin 2014
Post on 18-Oct-2014
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Some key trends in mobile media consumption Ireland 2005-2021TRANSCRIPT
Why mobile is a game changer for marketing
@brianfallonCo-Founder, TheJournal.ie
A little about TheJournal.ie
Ireland’s first mobile first newsroom
Key mobile trends in Ireland
Wow, mobile got big fast!
0
22,500
45,000
67,500
90,000
112,500
135,000
157,500
180,000
Daily Active App Readers vs Circulation
Broadsheet 1 Broadsheet 2 TheJournal.ie
Source: ABC Island of Ireland Report, Internal Analytics
0
45,000
90,000
135,000
180,000
Jan 2
005
Jun 2
009
Dec 20
11
Jun 2
014
Dec 20
16
Jun 2
019
Dec 20
21
Newspaper Circulation
Source: ABC Island of Ireland Report, Internal Projections
Irish Newspaper Circulation 2005 to 2021
0%
25%
50%
75%
100%
2005
2006
2007
2008
2009
2010
2011
2012
2014
2015
2016
2017
2018
2019
2020
2021
Smartphone Adoption
Irish Smartphone Penetration 2005 to 2021Source: Red C, DRG, Asymco
Ad Spend is WAY out of sync with mobile usage
0%
8%
15%
23%
30%
Mobile Press & Magazines
25%
0%
6%
10%
Time Share Spend Share
Source: Carat
How much bigger is mobile going to get?
25%
75%
Mobile VisitsDesktop Visits
% Visits from mobile, Distilled Media (Adverts.ie, Daft.ie, Boards.ie, TheJournal.ie)
2014
25%
75%
Mobile VisitsDesktop Visits
% Visits from mobile from Distilled Media (Adverts.ie, Daft.ie, Boards.ie, TheJournal.ie)
8%
92%
2014 2021
Q. What can your organisation start doing from tomorrow to take advantage of the
mobile opportunity…