tim wilson mike hahn zach weber. marketing mission/vision to penetrate the golfing market and...
TRANSCRIPT
Tim Wilson Mike HahnZach Weber
PRO NAVIGATOR
Marketing Mission/Vision To penetrate the golfing market and establish
our dominance in the selling of golf balls. According to Yahoo sports 540 million golf balls
are sold annual in the United States alone. On average 300 million golf balls are lost a
year according Yahoo Sports Our vision is by the end of 2014 to visit and
give hands on demos at least 100 different golf courses throughout the United States
Marketing Goals One of our key goals is by the end of 2013
to have a partnership with one of the major golfing brands in America
We would look to build a relationship with Taylormade golf which is major player in the golfing world
If we cannot get a major deal with Taylormade we would look to partner up with Titleist or Calloway Golf to further our product
Marketing Goals Continuing our goals we will get our
Application certified by the Apple Apps Store and Google's Play Store
We will look to form exclusive partnerships with a selected few resort golf courses in America to use there built in GPS systems on there golf carts to run are Navigation program.
Target Market We will target all golfers as a hole This will range from your weekend
hackers to your Pros on Tour Every golfer has experienced losing at
least a dozen golf balls in there life time Any golfer would be interested in our
product because it will save money, and give them more time on the course to have fun.
Unique Qualities and Traits During our demo days we will give are
sample golfers a sleeve of our balls (3) and if they are able to lose them we will give them a free dozen (12)
Our product is the only ball are the market that has a built in GPS into the ball itself
Going to offer special deals to help flood our product into the market buy one dozen get another dozen free
Promotional methods and Strategies We have chosen a web page ,twitter,
Facebook, demo days, and word of mouth as are 5 strategies
As a group we chose these strategies because we feel this is the best way to reach our target market
We feel that we have a natural wow factor because we have the first product of its kind and I feel that people curiosity will help sell the product
Websites and Social Networks https://www.facebook.com/ProNavigator
?skip_nax_wizard=true https://twitter.com/PNavigator http://pronavigator.weebly.com/