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Tips, Resources and Inspiration A Beginner’s Guide to Podcasting Online News Association, Los Angeles, 2015 #ona15pcast1

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Page 1: Tips and Resources, A Beginner's Guide to Podcasting ONA15

Tips, Resources and Inspiration

A Beginner’s Guide to PodcastingOnline News Association, Los Angeles, 2015

#ona15pcast1

Page 2: Tips and Resources, A Beginner's Guide to Podcasting ONA15

Podcasts to check out, mentioned in workshop:From Tiffany:

WTF with Marc Maron (Comedy, Interviews) http://www.wtfpod.com/

The Longest, Shortest Time (Parenting, Interview)http://longestshortesttime.com/

A Responsive Web Design Podcast (Information, niche, education)http://responsivewebdesign.com/podcast/

Page 3: Tips and Resources, A Beginner's Guide to Podcasting ONA15

Podcasts, continued

Call Chelsea Peretti (Comedy)http://www.feralaudio.com/show/call-chelsea-peretti/Reply All (Gimlet media startup)https://gimletmedia.com/show/reply-all/The Mortified Podcasthttp://getmortified.com/The Memory Palacehttp://thememorypalace.us/Call Your Girlfriend (Conversation)http://callyourgirlfriend.com/The Start Up (Promotion)https://gimletmedia.com/show/startup/The Finish Line (Popup Podcast; News)http://www.wbur.org/series/marathon-bombing-trial-podcast

Page 4: Tips and Resources, A Beginner's Guide to Podcasting ONA15

More advice from around podcast land“If you're an independent producer making a podcast on the side, a great and realistic idea is probably what you need. I say realistic because you may/may not be able to fund certain ideas -- ones that require time, travel, employees, etc. The "Call Your Girlfriend" is an example of a great podcast that is built around a low-resource idea, but also needed great personality to be successful.” - Eric Athas, NPR

“It doesn't need to fit into a time-slot. It's on demand. Also that the distribution of it is much more fragmented. People aren't listening in one place through one technology. It's many places and many technology pieces.” - Eric Athas, NPR

Favorite podcast right now? “I have my regulars and I'm always on the lookout for new ideas. I really love the series podcasts coming out of member stations. A few examples: WBUR's podcast about the Boston Marathon trial, KPCC's podcast about True Detective's SoCal connections, and WWNO's Hurricane Katrina anniversary podcast.” - Eric Athas, NPR

Page 5: Tips and Resources, A Beginner's Guide to Podcasting ONA15

More advice from around podcast land“Depending on your niche and what you're actually trying to accomplish, there could be a lot of different ways to measure a podcast's success. If your goal is to just get as many people as possible to listen, then sure, there's the downloads. Included in those should probably be the ads you're getting. One interesting thing with ads is that if you're niche like The Broad Experience, number of downloads isn't the only thing that's important- it's who is listening. So who is listening, why they're listening, and what they're doing with what they're listening to. For public media, there are a lot of other things to consider when it comes to podcasting. Perhaps they're a vehicle for fulfilling goals we've failed to fulfill on the airwaves. Can we be more diverse? Can we play with storytelling more? Can we bring in new talent and support the talent we have? Can we reach new audiences? Can we get people to donate? All of those questions have corresponding things we could measure in terms of success. I'd say supporting new voices, and being intentional about diversity are huge. For an individual- especially if you're just starting out - a podcast could be an excellent vehicle for training yourself, getting your name out, and helping you land jobs. Could a podcast be the new news clip for young journalists? Use it as a proof of concept for your talent, your ideas, and your initiative.” - Caitlin Thompson, Acast

Page 6: Tips and Resources, A Beginner's Guide to Podcasting ONA15

More advice from around podcast land

Favorite podcast right now? Why? “I just started listening to Another Round and I love it. It's different from public radio, has voices that you don't often hear on public radio, is funny, interesting, and well-produced. The episode with Audie Cornish is a must-listen http://www.buzzfeed.com/hnigatu/episode-19-audie-cornish-interview. For those thinking about starting a podcast or playing with audio, I'd recommend listening to How Sound- every episode teaches me something new about the craft of storytelling. http://transom.org/topics/howsound/” - Teresa Gorma, AIR

“My shows have been mostly mathematics and science based so I have always focused on the idea first. Of course you could say I am building around my personality seeing as I am a mathematician. Really what happened was I tried to find mathematics podcast and realized there were not many and decided I should do some. That was 7 or so podcast projects ago.” - Samuel Hansen, Podcast Producer ACMEScience.com and RelPrime.com

Page 7: Tips and Resources, A Beginner's Guide to Podcasting ONA15

More advice from around podcast land“You need both personality and ideas to pull off a great podcast. It's a balance between them- and something that you probably won't figure out right away, which is fine. Take some time to test and let the podcast evolve. Some podcasts are purely personality driven (think comedy podcasts, podcasts from people with big names, etc), but unless you're Alec Baldwin, you probably need another tactic. One thing that irritates me is when people just talk for hours and think people want to just...listen. Give thought to how you'll structure things, how it all fits together - there should be some type of beginning, middle, end every time. I love Throwing Shade because it's a balance of personality-driven but also has structure. They talk about that in the link.” - Caitlin Thompson, Acast

“You Must Remember This's 12 part Charles Manson series has been a revelation of how to tell a highly interconnected and well known story in a fascinating way. Dave Shumka and Graham Clark's Stop Podcasting Yourself is a masterclass in doing a hilarious chat comedy show without descending into snark. Having Tom Scharpling's The Best Show back in my life after a year without has reminded me that 3 hours can be a short time. And for getting me to actually care about the life of a belt buckle I must tip my cap to The Mystery Show.” - Samuel Hansen, Podcast Producer ACMEScience.com and RelPrime.com

Page 8: Tips and Resources, A Beginner's Guide to Podcasting ONA15

Industry news, researchHot Pod newsletter: http://tinyletter.com/hotpod

Edison: Why Podcasting is Bigger Than You Think http://www.edisonresearch.com/podcasting-bigger-think/

Edison: Infinite Dial 2015: http://www.edisonresearch.com/the-infinite-dial-2015/

Pew Research: Podcasting Fact Sheet:http://www.journalism.org/2015/04/29/podcasting-fact-sheet/

Podcast downlods: http://www.journalism.org/media-indicators/audio-number-of-podcast-download-requests/

All Americans Who Have Ever Listened to a Podcast: http://www.journalism.org/media-indicators/audio-americans-who-have-ever-listened-to-a-podcast/

Who Has Listened to a Podcast in the Last Month: http://www.journalism.org/media-indicators/audio-americans-who-have-listened-to-a-podcast-in-the-last-month/

Page 9: Tips and Resources, A Beginner's Guide to Podcasting ONA15

Industry news, researchHow and Why Journalism Schools Should Teach Podcasting http://mediashift.org/2015/08/how-and-why-journalism-schools-should-teach-podcasting/

From This American Life: How to Make Radio http://www.thisamericanlife.org/about/make-radio

How To Make NPR Quality Podcasts at Home http://www.techhive.com/article/2064680/how-to-make-npr-quality-podcasts-at-home.html

Nieman Lab: Small podcasters have trouble finding new listeners and monetizing, survey finds http://www.niemanlab.org/2015/07/small-podcasters-have-trouble-finding-new-listeners-and-monetizing-survey-finds/

NPR One: Making Audio Storytelling Personalhttp://itsalljournalism.com/154-npr-one-making-audio-storytelling-personal/

Is Podcasting in a Bubble and Will it Burst?http://www.thetop22.com/news/2015/06/is-podcasting-currently-in-a-bubble-and-will-it-burst/

What NPR One Can Teach Us About Radio Introshttp://training.npr.org/text_snippet/what-npr-one-can-teach-us-about-radio-intros/

Page 10: Tips and Resources, A Beginner's Guide to Podcasting ONA15

Advice: Jennifer Crawford, The JellyVision Show Podcast http://www.jellyvisionshowpodcast.com/

1. Describe your podcast: (Name, subject, frequency of posts, target audience) — The JellyVision Show Podcast - The Funny Show About Weird Business" Topics on Creative Business, Entrepreneurship, and Living. Produced weekly, every Tuesday. Target audience: Creatives looking to adopt or enhance a business mindset and be financially independent

2. Describe your audio recording/editing setup: (Technical equipment, Computer, digital audio recorder, editing software — Please be specific.) We use a variety of mics (Sennhseiser e835s, Shure Super 55, Audiovox, and a couple of no-names), run into a Presonus Firestudio 10x10 96KhZ ADC which provides firewire input/output to Audacity on Archlinx via FFADO and Jack2. Editing/final production are done with Audacity.

3 - Do you record interviews over the phone? If so, please describe the process and what tools you use. We have in-studio guests because I prefer to talk to people in person. We have had call-in guests a couple of times. I will let Thor speak to that: Occasional phone-in guests are accommodated by bridging Google hangout or Skype into the ADC.

4 - Describe the primary platform you post your podcast to. (SoundCloud, Stitcher, iTunes, etc. Do you use a podcast server?) Our podcast host is Podbean, and we publish our podcast to iTunes, Stitcher, Blubrry, and Spreaker

5 - Do you have your own website? Did you build it yourself or is it maintained by someone else? We have our own website. We use WordPress and a free template

Page 11: Tips and Resources, A Beginner's Guide to Podcasting ONA15

Advice: Jennifer Crawford, The JellyVision Show Podcast 6 - What was the hardest thing about launching your podcast? We didn't have a traditional start — we just started without much planning, or thought — we learned everything as we went along and made a lot of mistakes.

7 - What was the one thing you wish you knew about podcasting before you started? We started in 2010 — wish I knew that the platform was going to get so much attention, and more accessible through mobile devices. Basically, I wish I knew then that I wasn't crazy for producing a show for less than fifty people (at the time) in a form of media most people had never heard of.

8 - What’s the one piece of advice you’d give a potential podcaster? Don't podcast to hear your own voice. That's selfish and self-centered. There are too many shows that are just a few friends talking. Do better than that. Make your show unique, but have a purpose, and a clear picture of your audience. Don't hesitate to be creative and make your show a personal expression of your message or talents.

9 - How do you promote your podcast? (Social media, emails, advertising, word of mouth) We promote through social media — primarily Twitter and Facebook. Some Instagram. We occasionally pay for FB advertising to promote an episode

10 - What is the most rewarding part of being a podcaster? The most rewarding part for me is getting the privilege to have a real conversation with people I respect and admire. The bi-product of that is a super cool network of people that had developed over time.

Page 12: Tips and Resources, A Beginner's Guide to Podcasting ONA15

Advice: Ernesto Gluecksmann, Through the Noisewww.ThroughTheNoise.us

1. Describe your podcast: (Name, subject, frequency of posts, target audience — include your url) Through the Noise is a weekly podcast that explores “the business of communicating” through conversations with executive directors, CEOs, communications directors, entrepreneurs, and other professionals who deal with the management - technical or creative - process of communications.

2. Describe your audio recording/editing setup: Ableton Akai apc:40 for sound effect clip launch and live mixing; Presonus studio live; Mac Pro; Izotope for post Akai apc mini.

3. Do you record interviews over the phone? If so, please describe the process and what tools you use. We do occasionally. Skype.

4. Describe the primary platform you post your podcast to. (SoundCloud, Stitcher, iTunes, etc. Do you use a podcast server?) iTunes, SoundCloud, Stitcher. We control most of through LibSyn

5. Do you have your own website? Did you build it yourself or is it maintained by someone else? Yes. We built it on Tumblr’s system.

Page 13: Tips and Resources, A Beginner's Guide to Podcasting ONA15

Advice: Ernesto Gluecksmann, Through the Noise6. What was the hardest thing about launching your podcast? Deciding to do it (did we have enough time/budget/etc.) and then booking the initial guests. No one wants to be the first. :)

7. What was the one thing you wish you knew about podcasting before you started? I wish I knew about it’s benefits. I would have started it long ago.

8. What’s the one piece of advice you’d give a potential podcaster? Frankly, I recommend doing a podcast with guests. There’s too many podcasts that drone on with one or two voices. I think guests add the missing component that keeps a show fresh and interesting.

9. How do you promote your podcast? (Social media, emails, advertising, word of mouth) Mostly word of mouth. We have a Facebook and Twitter feeds, but I’m not entirely sure how beneficial they have been. We’d like to cross promote with other podcasts but we haven’t found podcasts with similar interests yet.

10. What is the most rewarding part of being a podcaster? The networking that naturally happens.

Page 14: Tips and Resources, A Beginner's Guide to Podcasting ONA15

Advice: Carolyn Belefski, Carolyn and Joe ShowURL: http://carolynandjoeshow.com

Subject: creative life journal, entertainment, promotional tool

Frequency: weekly

Audience: creative

3. Do you record interviews over the phone? If so, please describe the process and what tools you use. We have never tried recording over the phone. We've only done in-person interviews.

4. Describe the primary platform you post your podcast to. (SoundCloud, Stitcher, iTunes, etc. Do you use a podcast server?) Our website, Stitcher, iTunes

5. Do you have your own website? Did you build it yourself or is it maintained by someone else? Yes, we have our own website that we maintain ourselves. I designed the logo and branding.

Page 15: Tips and Resources, A Beginner's Guide to Podcasting ONA15

Advice: Carolyn Belefski, Carolyn and Joe Show6. What was the hardest thing about launching your podcast? There wasn't anything hard about launching for me. It was fun and exciting and I did not really think too much about it.

7. What was the one thing you wish you knew about podcasting before you started? I wish I knew some of the technical web aspects about SEO and more.

8. What’s the one piece of advice you’d give a potential podcaster? Set a time limit to your show so you don't ramble on too long. Some of our early shows went on for a couple hours and I'm glad we have a time limit now because we can talk forever.

9. How do you promote your podcast? (Social media, emails, advertising, word of mouth). We promote the podcast on social media with both of our personal accounts on Facebook, Instagram, and Twitter. We also exhibit at comic conventions and have had the opportunity to meet several people at the shows. We've had live podcasts at Awesome Con and other conventions with great guests such as Amber Benson from Buffy the Vampire Slayer and multiple guests from The Walking Dead.

10. What is the most rewarding part of being a podcaster? My favorite moments from being a podcaster are when someone references a quote from the show or brings up a certain conversation that shows me they listened to the show and it's cool that they remember us!

Page 16: Tips and Resources, A Beginner's Guide to Podcasting ONA15

Advice: Bill McKenna, Not Another Podcasthttp://www.notanotherpodcastusa.com/

1. Describe your podcast: (Name, subject, frequency of posts, target audience — include your url) I will take this from our iTunes directory... Weekly Podcast devoted to the spirit of the spoken word. Stories, famous guests and yes even mediocre entertainment.. check out our website and use the link to Amazon to help our show! Weekly show (62 and will be 63 tonight) Target audience is 30-60 ... mostly male (60%/40% split)

2. Describe your audio recording/editing setup: * Heil PR-40 Dynamic Studio Recording Microphone, Heil Sound PRSM-B Shockmount (Black), Heil Sound PL-2T Overhead Broadcast Boom * Rode Microphones Procaster Broadcast Dynamic Microphone Bundle with Rode PSA1 Studio Boom Arm, PSM1 Shock Mount, Mic Cable, and Polishing Cloth * Sony MDR7506 Professional Large Diaphragm Headphone * CyberPower CP1350AVRLCD Intelligent LCD Series UPS 1350VA 810W AVR Mini-Tower * Mackie Onyx 1220i FireWire Production Mixer * M-Audio M-Track MKII Two-Channel USB Audio Interface with Waves Plugins * PreSonus HP4 4-Channel Compact Headphone Amplifier * Audacity is my software When I am on the road * Zoom H4N Handy Portable Digital Recorder * 4 Behrenger condenser mics

Page 17: Tips and Resources, A Beginner's Guide to Podcasting ONA15

Advice: Bill McKenna, Not Another Podcasthttp://www.notanotherpodcastusa.com/

3. Do you record interviews over the phone? If so, please describe the process and what tools you use. I have been using http://www.freeconferencecalling.com/login.html?src=adf1 but now I have a the JK Audio Broadcast Host - Digital Hybrid Telephone, Audio Line and Microphone Desktop Broadcast Station for that and my first interview on it will be with Charles Stiles tonight from Mystery Diners

4. Describe the primary platform you post your podcast to. (SoundCloud, Stitcher, iTunes, etc. Do you use a podcast server?) I use Libsyn to load the show up and then I copy the RSS feed and put it on my Website.. libsyn send the RSS feeds to iTunes, Stitcher, Tune and many other hosting pods

5. Do you have your own website? Did you build it yourself or is it maintained by someone else? I have my own website, was built locally by Bleevit interactive and they helped with my SEO searches and taught me Google analytics http://bleevit.com/

Page 18: Tips and Resources, A Beginner's Guide to Podcasting ONA15

Advice: Bill McKenna, Not Another Podcast6. What was the hardest thing about launching your podcast? Trial and error with equipment and with services like Pod O Matic... wasted a few thousand dollars for sure on a few mistakes...

7. What was the one thing you wish you knew about podcasting before you started? I wish I knew the steps to good equipment, interface and what to use from the start

8. What’s the one piece of advice you’d give a potential podcaster? Be consistent, if you do a weekly show, come out weekly and don't expect listeners the first 6 months.... it’s a process...

9. How do you promote your podcast? (Social media, emails, advertising, word of mouth) Twitter, facebook fans of the show, I have guests who have podcasts, and I get bigger celebs on the show to promote it as well

10. What is the most rewarding part of being a podcaster? Getting emails or people coming up to me saying how much they enjoy what I am doing. I actually got a $500 donation after our 10th episode and a very nice note from someone who heard our Robin Williams episode and decided to get help from his suicidal thoughts... that letter hangs on my wall in my home office. Means a hell of a lot more to me than any amount of money.

Page 19: Tips and Resources, A Beginner's Guide to Podcasting ONA15

Advice: Alex Vidales, Pilot Waveshttp://www.pilotwaves.com Subject: Interviews with artists, musicians, creative types. Looking for personal stories of success, failure. Frequency: Weekly to bi-weekly. Target audience: Mostly but not exclusively DMV (District of Columbia, Maryland, Virginia) based patrons of the arts, artists in the beginner to mid-stage of their career.

When I record interviews, I generally use a Zoom H2N Handy recorder. In the smallest, quietest room available. In the studio where I record my segment intros and edit promos I work in Reaper on a Windows PC, with SM58 microphones into a Yamaha MG12XU mixer.

I do not record interviews over the phone. I did once, I did not care for the quality.

I post on iTunes, SoundCloud and PodBean. I don't have a primary per se, but

Podbean is where I get most of my stats.

I do have a website, I barely maintain it myself.

Page 20: Tips and Resources, A Beginner's Guide to Podcasting ONA15

Advice: Alex Vidales, Pilot Waves6. Hardest thing - Keeping motivated with lack of feedback.

7.Wish I knew - That there were a freaking zillion podcasts and you should have a better plan than do everything yourself. Naming your podcast about an obscure particle physics theory because...was a bad idea.

8. Find other podcasts to help out with first, intern for a few weeks helping someone with theirs. You will all learn something.

9. I send out about a FB post per day across 4-5 days in a week. That includes the announcement of a new episode. I don't use Twitter unless I send stuff overnight which gets re-tweets in the morning I find, which in the day it gets lost in a sea of mediocrity. I have no idea what to do with Twitter.

10. Meeting new people and having friendships based around more then sitting around bullshitting half the time. Well at least a smidge less than that. Seriously though, it's the friendships and back and forth artistically I share with the interviews I stay in contact with. I get to exchange creative thoughts with some of my favorite artists and musicians in the DMV. You cannot trade that for the world.

Page 21: Tips and Resources, A Beginner's Guide to Podcasting ONA15

Advice: Robert Higgs, 10 Questions We Always Askhttp://10questionswealwaysask.libsyn.com/

1 - Describe your podcast: The podcast is called 10 Questions We Always Ask. The slogan is “interesting conversations with everyday people.” (Sometimes the joke slogan is: “A show where we ask ordinary people 10 or so questions, some of which are almost always asked of most of our guests.”) The idea is that everyone has interesting stories and a unique perspective and we will help them get that across by asking them nine questions, then they get to ask us the tenth question. We have guests that are musicians, chefs, local business owners, journalists, people who work regular jobs, our friends, friends of friends, anyone. We post episodes every other week, but I've moved out of town so the release schedule has become a little more erratic. When I am in town we will record three or four episodes in a weekend and then release them on the usual schedule. Target audience is anyone who likes a good conversation, anyone who likes to laugh, anyone who likes to hear someone else's story.

2 - Describe your audio recording/editing setup:

We use two Shure SM58s and two Sennheiser e835s (with foam pop filters) running into a Zoom H6 recorder. The mics are good because if you speak into them from very close distance they don't pick up much room noise. When we started out we would record the guest via large diaphragm condenser mic, but that was way too noisy and we had to turn off the AC and make the room uncomfortably hot. When we record we make everyone wear headphones which we connect to the H6 via a Behringer breakout box—the cheapest one I could find. We use the mics handheld, which began out of me not wanting to carry mic

stands. But handheld mics coupled with headphones, as it turns out, is a good

way to make the guest stay on mic and talk in a normal speaking voice. (Most of

our guests are people who have never spoken into a mic and before the current

system would not always talk right into the mic, or might get overly animated and/

or loud.) When we started out we would record directly into Protools at my

apartment, but got the H6 so that it would be easier to be mobile, mostly because

we wanted to interview people that worked in restaurants, or owned bars, etc.

Sometimes people are too busy to come to you, but if you are willing to come to

their business or their house they are suddenly more comfortable with being on

the show.

After recording I transfer the audio to Windows PC where I edit and mix in

Protools. I EQ each audio track and add compression to the whole show. Mostly

we try not to edit at all, but sometimes the show is long and needs to be cut down

a little. We also make each guest a little more comfortable by telling them that the

show won't go up right away and we can cut anything they may not want in the

show. (For example: once we had a guest tell a story where a family member

became the butt of the joke and they asked us to cut it because they knew that

person would listen. We are not hard-hitting journalists, so this was no problem.

But telling people this seems to make them relax a bit. Again, we are often

having people on who have never done anything like this before.)

Page 22: Tips and Resources, A Beginner's Guide to Podcasting ONA15

Advice: Robert Higgs, 10 Questions We Always Ask2 - Describe your audio recording/editing setup: We use two Shure SM58s and two Sennheiser e835s (with foam pop filters) running into a Zoom H6 recorder. The mics are good because if you speak into them from very close distance they don't pick up much room noise. When we started out we would record the guest via large diaphragm condenser mic, but that was way too noisy and we had to turn off the AC and make the room uncomfortably hot. When we record we make everyone wear headphones which we connect to the H6 via a Behringer breakout box—the cheapest one I could find. We use the mics handheld, which began out of me not wanting to carry mic stands. But handheld mics coupled with headphones, as it turns out, is a good way to make the guest stay on mic and talk in a normal speaking voice. (Most of our guests are people who have never spoken into a mic and before the current system would not always talk right into the mic, or might get overly animated and/or loud.) When we started out we would record directly into Protools at my apartment, but got the H6 so that it would be easier to be mobile, mostly because we wanted to interview people that worked in restaurants, or owned bars, etc. Sometimes people are too busy to come to you, but if you are willing to come to their business or their house they are suddenly more comfortable with being on the show.

After recording I transfer the audio to Windows PC where I edit and mix in Protools. I EQ each audio track and add compression to the whole show. Mostly we try not to edit at all, but sometimes the show is long and needs to be cut down a little. We also make each guest a little more comfortable by telling them that the show won't go up right away and we can cut anything they may not want in the show. (For example: once we had a guest tell a story where a family member became the butt of the joke and they asked us to cut it because they knew that person would listen. We are not hard-hitting journalists, so this was no problem. But telling people this seems to make them relax a bit. Again, we are often having people on who have never done anything like this before.)

Page 23: Tips and Resources, A Beginner's Guide to Podcasting ONA15

Advice: Robert Higgs, 10 Questions We Always Ask3 - Do you record interviews over the phone? If so, please describe the process and what tools you use. We once recorded a show via Skype. I made everyone buy headset mics rather than use the built in laptop mics so that we could cut down on room noise. We just googled “record Skype call” and I used whatever the first free software was that showed up. We have talked about maybe doing it again, but we try to record all episodes in person.

4 - Describe the primary platform you post your podcast to. (SoundCloud, Stitcher, iTunes, etc. Do you use a podcast server?) We post to LibSyn, which forwards us on to Stitcher and iTunes, but we also keep the 2 most recent episodes on Soundcloud. Mostly I chose LibSyn because I read some bad reviews of Podbean and some good reviews of Libsyn. That was pretty much it.

5 - Do you have your own website? Did you build it yourself or is it maintained by someone else? Not yet, but building one is on my to-do list. Maybe a Tumblr site. We do most everything via our Facebook page. That seems to be where most of our listeners hang out. We also use Twitter and Instagram, but our Facebook presence is probably 10 times bigger than the other two combined.

Page 24: Tips and Resources, A Beginner's Guide to Podcasting ONA15

Advice: Robert Higgs, 10 Questions We Always Ask6 - What was the hardest thing about launching your podcast? The hardest thing about any creative endeavor is being OK with failing in public. You have to know to a certain extent that things will not be quite as amazing at first as you want them to be, but you still have to share it with people. Figuring out the content of the show was a little tough. I am a video editor and musician by trade, so I knew the technical side of things to a certain extent, and knew I could just research whatever I didn't know. And I knew that co-hosts Rebecca and Joel were both naturally charming and engaging, so that was easy. The hard part was figuring out the details of what the show would be. Do we say the number of the question before asking it? How do we stop interrupting each other so much? Do we try to make the questions funny, or just rely on the fact that we are reasonably funny people and let that come through naturally? How do we make the guest the most comfortable so they will open up? Do we ask serious questions or only fun ones?

Those things may not sound like that big of a deal, but they make the show flow better and feel like a “real” show. Once we got all that stuff nailed down the show became very easy very quickly.

Page 25: Tips and Resources, A Beginner's Guide to Podcasting ONA15

Advice: Robert Higgs, 10 Questions We Always Ask7 - What was the one thing you wish you knew about podcasting before you started? How to advertise and make money and really grow the audience. We still haven't really figured that out.

8 - What’s the one piece of advice you’d give a potential podcaster? Figure out how to take baby steps while also having a certain amount of ambition. We were so concerned with making a good show that now we are two years and 40 something episodes in and just starting to think about advertising and sponsorship and growing the show.

9 - How do you promote your podcast?All we have really done is use social media. We have gotten some traction with Facebook ads. The main thing we do is ask every guest to promote their episode to friends and family. And every now and then we try to have a guest who has a good size social media presence that can hopefully give us a boost.

10 - What is the most rewarding part of being a podcaster? If you have an interview show you get to ask people questions you probably wouldn't ask them in a regular conversation. And then when you go home and tell your friends about it, you now have an in to ask your friends the same question. For example: “Hey we asked our guest what super powers she would give herself if she got to write herself into the X-Men world and she said blah-blah-blah, which was so cool and unexpected. Hey, what about you? What super powers would you give yourself?” People always surprise you.

Page 26: Tips and Resources, A Beginner's Guide to Podcasting ONA15

Shopping List!

From Michael O’Connell:

This shopping list is not intended to be an endorsement for a particular brand or product. The list is culled from questionnaires filled out by a group of podcasters. Some of the podcasters use a limited amount of equipment, while others have set up elaborate home studios. Each of the podcasters has come up with different solutions to solving the common problems of recording and editing quality audio for their particular podcasts. Please refer to the questionnaires to see how each podcaster has set up his or her studio.

Page 27: Tips and Resources, A Beginner's Guide to Podcasting ONA15

HardwareComputer— Your choice

Build a Website— Wordpress (https://wordpress.com)— Squarespace (https://support.squarespace.com/hc/en-us)— Tumbler (https://www.tumblr.com)— Facebook page (https://www.facebook.com)

Podcasting Themes— Appendipity (https://www.appendipity.com)

Digital Recorder(http://www.bhphotovideo.com or amazon.com)— Zoom H4n Handy Recorder Kit with 16GB SD Card and Remote Control— Zoom H6

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HardwareHeadphones(http://www.bhphotovideo.com or amazon.com)— Senal SMH-500 Professional Studio Headphones— Sony MDR7506 Professional Large Diaphragm Headphone— PreSonus HP4 4-Channel Compact Headphone Amplifier

Microphones(http://www.bhphotovideo.com or amazon.com)— Behringer XM8500 - Dynamic ULTRAVOICE mic— SM58 microphones— Rode Procaster - Large Capsule Broadcast Quality Dynamic Microphone — Sennhseiser e835s— Shure Super 55— Shure SM58s— Audiovox

iPhone/iPad Microphones:— IK Multimedia iPhone/iPad Podcasting Bundle(http://www.bhphotovideo.com or amazon.com)

Microphone Mounts— Heil Sound PRSM-B Shockmount

Mixers/Controllers/Preamps— Behringer breakout box— Yamaha MG12XU— Mackie Onyx 1220i FireWire Production Mixer— Ableton Akai apc:40— Presonus studio live— Presonus Firestudio 10x10 96KhZ ADC

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SoftwareEditing Software— Audacity — http://audacityteam.org— Adobe Audition — https://creative.adobe.com— GarageBand — https://www.apple.com/mac/garageband/— Sound Studio — http://felttip.com/ss/— Fission — http://rogueamoeba.com/fission/— Reaper — http://www.reaper.fm— Pro Tools — http://www.avid.com/us/products/family/pro-tools

Mobile Audio Editing:— Voddio App — https://itunes.apple.com/us/app/voddio-video-audioeditor/id472769922?mt=8— Hokusai App — https://itunes.apple.com/us/app/hokusai-audio-editor/id432079746?mt=8— Hindenburg — http://hindenburg.com— Twisted Wave — http://tapparatus.com/isaidwhat

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Podcasting Hosting Solutions— Blubrry — https://www.blubrry.com— Libsyn — http://www.libsyn.com— SoundCloud — https://soundcloud.com/stream— PodBean — http://www.podbean.com— YouTube — https://www.youtube.com— Stitcher — http://www.stitcher.com

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Remote interviewing— Skype — http://www.skype.com/en/— Google+ — https://plus.google.com— PodClear — https://podclear.com/#/

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Contact us:Tiffany Campbell, WBUR:

@tiffanycampbell

[email protected]

Michael O’Connell, It’s All Journalism:

@frolixmike & @alljournalism