tips dealer site

TrafficTo Dealer’s Web Site

InteractiveWeb Site

Process

(2%) 30

LEADS RECEIVEDLEADS RECEIVED

(25%+) 8(50%) 4

(50%) 2

DEALS CLOSEDDEALS CLOSED

7%7%Closing RatioClosing Ratio

(4%) 120

(35%) 42(80%) 34

(75%) 25

WHEELWHEEL

Appointments ScheduledAppointments ScheduledAppointment ShowsAppointment Shows

UNIQUE VISITORSUNIQUE VISITORS

This TIPS eBusiness Model This TIPS eBusiness Model focuses specifically on focuses specifically on

results from the dealer’s results from the dealer’s own web site. The own web site. The

numbers shown on the numbers shown on the wheel are not indicative wheel are not indicative of results from 3of results from 3 rdrd Party Party Leads. We will examine Leads. We will examine the impact of 3the impact of 3 rdrd Party Party

Provided leads in another Provided leads in another version of the TIPS version of the TIPS eBusiness Model.eBusiness Model.

This TIPS eBusiness Model This TIPS eBusiness Model focuses specifically on focuses specifically on

results from the dealer’s results from the dealer’s own web site. The own web site. The

numbers shown on the numbers shown on the wheel are not indicative wheel are not indicative of results from 3of results from 3 rdrd Party Party Leads. We will examine Leads. We will examine the impact of 3the impact of 3 rdrd Party Party

Provided leads in another Provided leads in another version of the TIPS version of the TIPS eBusiness Model.eBusiness Model.

InteractiveWeb Site

Process

(2%) 30

(25%+) 8(50%) 4

(50%) 2

(2%) 60

(25%) 15(50%) 8

(50%) 4

WHEELWHEEL

1. Develop Marketing Strategy2. Establ ish Marketing Budget3. Internal Customers (Meetings &

Signage)4. Exist ing Customer Base

(Email , Direct Mail ,T elemarketing)

5. ALL Advertising to General Market(URL Everywhere )

6. Showroom Merchandising7. Col lateral Materials8. Inv ite 3 rd Party leads to Dealer’s s i te

in autom ated em ail response9. Search Engine Strategy & Process 10 . Autotrader.com Links to Dealer’s

si te 11 . Yahoo Autos L inks to D ealer’s si te12 . Manufacturer si te l ink-throughs

Before

InteractiveWeb Site

Process

(2%) 30

(25%+) 8(50%) 4

(50%) 2

(4%) 120

(25%) 30(50%) 15

(50%) 8

WHEELWHEEL

1. Easy Navigation – Launched Automark site2. Research – Factory Technology framed into Automark site3. Find a Car (Real-Time Inventory Updates from DMS)4. Preowned Photos, Prices & Complete Descriptions 5. Trade Evaluations (KBB)6. Financing (Online Credit Application)7. Regional Promos uploaded weekly (new specials)8. Price & Payment Specials on New & Used8. Site Forms customized for higher submission9. Site Text customized for regional search engine results10. Pop-up Window customization 11. Test Drive Appointment Scheduling12. Automark site w/additional customized sections

13. Online Service Department Scheduling & Tracking14. Virtual Service Advisor (VSA)15. Online Accessories Catalog & Shopping Cart16. Fleet & eBusiness Services Fulfillment section17. Online Vehicle Insurance Quotes & Policies18. Management & Staff Direct Contact Access19. Multiple registered URL’s directed to site20. Search Engine strategy implemented…Many more site management capabilities that dealer staff

will explore with help from TAS Catalyst

Before

InteractiveWeb Site

Process

(2%) 30

(25%+) 8(50%) 4

(50%) 2

(4%) 120

(35%) 42(50%+) 21

(50%) 11

WHEELWHEEL

1. Lead Management Tool2. Auto Responder3. Personal Responses4. E-Mail Templates5. Multimedia Messages6. 2-Way Pagers7. Telephone Contact

Before

InteractiveWeb Site

Process

(2%) 30

(25%+) 8(50%) 4

(50%) 2

(4%) 120

(35%) 42(80%) 34

(50%) 17

WHEELWHEEL

1. Confirmation Call2. Confirmation E-Mail3. Rescheduling of “No

Shows”

Before

InteractiveWeb Site

Process

(2%) 30

(25%+) 8(50%) 4

(50%) 2

(4%) 120

(35%) 42(80%) 34

(75%) 25

WHEELWHEEL

1. F&I Process2. Pricing Process3. Sales Process4. Introduction5. Welcome Board

1. Delivery Process2. Personal Web Page3. Introduce Service4. 1 st Service Appointment5. Loyalty Package6. Update on Promotions

Before

Traffic

InteractiveWeb Site

Process

(5%) 50LEADSLEADS

(25%) 12.5(25%) 3

(80%) 2.5CLOSESCLOSES

5%5%Closing %Closing %

1. Develop Marketing Strategy2. Establish Marketing Budget3. Internal Customers (Meeting)4. Existing Customer Base

(Email, Direct Mail ,Telemarketing)5. ALL Advertising (URL Everywhere)6. Showroom Merchandising7. Collateral Material4000

(10%) 400

1. Easy Navigation 2. Research 3. Find a Car (Inventory Updated) 4. Used Vehicle Photos Posted 5. Weekly “Deal” Specials 6. Periodic Sales & Promotions 7. Rebates & Incentives Posted 8. Trade Evaluations 9. Financing Information10. Online Credit Application11. Test Drive12. Contact Us

1. Lead Management Tool2. Auto Responder3. Personal Responses4. E-Mail Templates5. Mult imedia Messages6. 2-Way Pagers7. Telephone Contact(50%) 200(50%) 100

(80%) 80

WHEELWHEEL

AppointmentsAppointmentsAppts. ShowAppts. Show

Shows”

Traffic

InteractiveWeb Site

Process

(5%) 50LEADSLEADS

(25%) 12.5(25%) 3

(10%) 400

(80%) 80

WHEELWHEEL

Shows”

Traffic

InteractiveWeb Site

Process

(5%) 50LEADSLEADS

(25%) 12.5(25%) 3

(10%) 400

(80%) 80

WHEELWHEEL

Shows”

Traffic

InteractiveWeb Site

Process

(5%) 50LEADSLEADS

(25%) 12.5(25%) 3

(10%) 400

(80%) 80

WHEELWHEEL

Shows”

Traffic

InteractiveWeb Site

Process

(5%) 50LEADSLEADS

(25%) 12.5(25%) 3

(10%) 400

(80%) 80

WHEELWHEEL

Shows”

Traffic

InteractiveWeb Site

Process

(5%) 50LEADSLEADS

(25%) 12.5(25%) 3

(10%) 400

(80%) 80

WHEELWHEEL

Shows”

tips dealer site

Automotive