tips on selecting an seo company in london

8
SEO hoosing an SEO company in London

Upload: jackwillis2005

Post on 10-May-2015

729 views

Category:

Business


2 download

DESCRIPTION

http://www.marketinggrin.com This PowerPoint presentation goes through some helpful tips that will help you when choosing an SEO company in London

TRANSCRIPT

Page 1: Tips on selecting an seo company in london

SEOChoosing an SEO company in London

Page 2: Tips on selecting an seo company in london

http://www.marketinggrin.com 2

The difficulties

Finding an SEO company in London may be a hard task given that the search engine optimisation market is not always transparent. The majority of the search engine optimisation companies demand either 12 month or 6 month agreements so the potential loss could be considerable.

Page 3: Tips on selecting an seo company in london

http://www.marketinggrin.com 3

What are your goals?

Step one in picking an SEO company in London is always to understand what your goals are since this will have an enormous influence on the search engine marketing campaign and therefore the agency that you decide on. If you are a plumber for instance and work in East London, the search engine optimisation work needed will be very different to an online store that sells nationwide or even globally and therefore the seo agency which you pick will change.

Page 4: Tips on selecting an seo company in london

http://www.marketinggrin.com 4

What SEO agencies offer

When deciding on an SEO Company in London, you ought to understand what exactly is being offered. Is the search engine optimisation company offering onsite search engine marketing only or both onsite and offsite SEO? Can they give you rough timescales regarding how long it takes to get top search engine positions for your key phrases and are they responsible for their work? Buying link bundles is certainly the cheapest way of building backlinks however in doing so, you will be sacrificing control of the calibre of backlinks built.

Page 5: Tips on selecting an seo company in london

http://www.marketinggrin.com 5

Don’t buy link building packages

Buying link building packages from an SEO company in London can be hugely damaging to your brand as they are buying on number of links instead of on the quality of the links. For instance: if you purchase 10,000 article links and discover your site has been black listed, there is nothing that you can do since the search engine optimisation company has delivered what they said they were going to.

Page 6: Tips on selecting an seo company in london

http://www.marketinggrin.com 6

Local SEO is cheaper than a national campaign

Local search engine optimisation campaigns tend to be easier than competitive, countrywide campaigns. Very little inbound link building is required for local seo campaigns and sometimes just onsite seo will be all you need. Web design companies generally include onsite seo campaigns during the web site build. A seo company in London that only has local seo testimonials; they're not likely to be able to achieve top search engine rankings for nationwide search engine marketing campaigns.

Page 7: Tips on selecting an seo company in london

http://www.marketinggrin.com 7

National campaign demand on going link building

National campaigns in competitive markets demand considerably more seo work and typically call for a professional SEO company in London. For competitive key phrases, onsite search engine optimisation isn't sufficient and a great deal of backlink building has to be carried out. Backlink building is very much like voting. The more quality backlinks the better. If you're able to picture, a thousand inbound links from one website isn't as good as one thousand backlinks from different domain names because it cannot be easily manipulated. Preferably you want to build a huge, diverse amount of inbound links regularly. This requires on going seo work.

Page 8: Tips on selecting an seo company in london

http://www.marketinggrin.com 8

Choose a complete SEO agency

An SEO Company in London which provides complete search engine optimisation campaigns is responsible for their work so the quality is normally substantially better. An agency that contracts out the inbound link building can't guarantee the quality of hyperlinks is good.