Tom Carvel

By: Kim HowePer. 5

The Beginning

“Drive” originated from father 1934 (age 28) borrowed $15 from wife Sold ice cream out of back of truck Broke down, so sold from parking lot of

pottery store Sold out in 2 days

The “Father ofFranchising”

1920’s-Created (possibly)the first soft ice creammachine

At first machines were soldto owners-didn’t understandthem

Ended up “educating” themand charging royalty onsales (under the Carvelname)

“Franchising” was extremelynew during this time period

Success! 25 stores by1950’s!

Marketing Was the “actor” for his

own commercials Were never edited for

flaws Wanted to relate to

the “common man” Using the chief exec in

ads was revolutionary Assured the brand’s

loyal following

The Carvel Foundation

Created in 1977 Annual budget of

$1.5 million $800,000 in

grants Past recipients:

St. Joseph’s inYonkers, St.Agnes Hospital(to right)

St. Agnes Hospital in WhitePlains, NY

Today

Over 865 franchise storesPlans to open more domestically,

as well as abroad In 1984 alone, drew in over $300

million in sales

Works Cited http://assets.nydailynews.com/img/2007/08/09/amd_tomcarvel.jpg http://www.aolcdn.com/channels/0b/03/48ea3bab-00025-00a19-400cb8e1 http://assets.nydailynews.com/img/2009/10/04/alg_tom_carvel.jpg http://b1.ac-images.myspacecdn.com/00494/14/97/494667941_s.jpg http://graphics8.nytimes.com/images/2007/07/20/realestate/600-wczo.jpg http://tours.360charlotte.com/5584/Exterior.jpg

Ames, Lynne. "THE VIEW FROM: YONKERS; More Than a Soft Ice Cream, CarvelIs a Charitable Foundation.(Westchester Weekly Desk)." New York Times 6 Dec.1992. New York State Newspapers. Web. 9 Feb. 2010.

Callahan, Tom. "ICE CREAM TYCOON: TOM CARVEL; A SWEET JOB WITH SOURNOTES.(Financial Desk)." New York Times 1 Dec. 1985. New York StateNewspapers. Web. 9 Feb. 2010.

Fowler, Glenn. "Tom Carvel, 84, Gravelly Voice Of Soft Ice Cream Chain, IsDead.(Obituary)(Obituary)." New York Times 22 Oct. 1990. New York StateNewspapers. Web. 9 Feb. 2010.

"Tom Carvel." Carvel Ice Cream. The Carvel Corporation. Web. 9 Feb. 2010.<http://www.carvel.com/about_us/tom_carvel.htm>.