Tools to Community Organizing

• Population of 1.2 million• Provides free waste and recycling

collection to single-family homes only• Budget Problems = Poor Recycling

Program

City of San Diego

City of San Diego

Paper37%

Putrescibles19%

Plant Debris10%

Textiles4%

Polymers11%

Soils1%

Wood4%

Reuse3% Chemicals

0.3%

Metals6%

Glass3%

Ceramics2%

• San Diego landfill is due to close in 2012

• Just meeting AB 939 mandate at 52%

• Recently implemented a Business/Multi-family & C&D Mandatory Ordinance

Zero Waste San Diego• Found in January 2007• Became an official 501(c)3 March

2009• Agenda Driven

– Education– Special Venues– Grassroots Organizing

• Comprised of volunteers, no staff

Challenges1.No Budget2.No Time3.Lots of ideas

StrategyIdentify Media Tools• Listservs• Social Media• Community

Networking Groups• Public Buildings• Online Calendars

Listservs• Create your own

– Google & yahoo

• Join already established ones– National and local groups

• Keywords: recycling, sustainable, your community name

Social Media Networking• Facebook

– Create a group/page for your organization• Groups – basic bulletin board features• Pages – more advanced

– Applications (ie. Causes)– Page Activity Statistics– Ad development

• Twitter– Short messages and ads. – Texting through the phone and/or computer

• LinkedIn– Business networking

Community Networking Groups

• Green Drinks• Meetup.com

Public Buildings• Libraries

– Meeting Rooms– Community Calendar– Cheap

• Park and Recreations– Meeting Rooms– Community Calendar– Cheap

• Coffee Shop

Online Calendars• Craigslist• Local greenie calendar

– For example:SDELN.org• Volunteer Websites

– Volunteermatch.com– Volunteersandiego.com

• Newspapers Websites• Online Newspapers

• Takes Time• Bring a signup sheet to

every event• Don’t reinvent the wheel • Submit Submit Submit

Don’t Worry

Thank You!Laura Anthony

Zero Waste San Diegolauraa@zerowastesandiego.org

www.zerowastesandiego.orgTwitter: zerowastesd

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