Sustainability for Everyone

Modular Sustainability Management

*Mock-up based on prototype

• Web based SaaS platform.

• High quality energy, water and waste data.

• Modular, paid upgrades.

• Integrated and customisable reports.

• Management of certifications and legal requirements.

• Integrate with other systems.

• Connect with partner organisations.

Closed systems

Data is not shared between customers and systems

do not connect with other products so learning is

constrained.

Expensive

Sustainability teams have limited budgets and

systems are expensive, ranging from a few thousand to several

million.

£££Complicated

Rely on manual data collection so data is low

quality. Reporting functionality is basic, so outputs are of little value.

Lots of jargon, bad UI.

?

Managing energy, water and waste is expensive, time consuming and difficult.

Problems with current systems

✓Easy to use

Design an intuitive UI to collect quality data,

resulting in informative and valuable reports. Automate wherever

possible.

Open system

Share data between organisations and make it available to third parties.Exchange data with other

systems.

£Affordable

Free core system with paid upgrade modules for advanced features.

Organisations only pay for what they need.

Good design and a different business model can make it easy and affordable.

A new approach

“CR reporting is now undeniably a mainstream business practice worldwide” (KPMG, 2013).

Legal requirements

All 5.4m UK companies are required to comply with waste and timber regulations. 6,965 are required to comply with the Energy Savings

Opportunity Scheme (ESOS).

Voluntary schemes

Uptake of voluntary schemes is increasing. In 2014 there were 40,000 ISO 14001 certified UK organisations

and over 1.5 million globally.

*CR– Corporate Responsibility

The UK sustainability market

Sustainability consulting

The global sustainability consulting market is forecast to exceed $1

billion in 2019 (Climate Action Programme, 2015).

Reporting companies

71% of large companies are reporting CR (KPMG, 2013). Large companies

now requiring their supply chain (SMEs) to improve

sustainability.

Growing market

Vendors of voluntary sustainability reporting are experiencing 50% growth per year (Verdantix, 2016).

50%$1bn 71%

“…it is an understatement to note that there is room for improvement for sustainability reporting processes.”

(KPMG, 2012).

*CR– Corporate Responsibility

The global sustainability market

Company Size Number of companies

Current systems market focus

Totem Sustainability market focus

250 + employees 6,965 ✓ ✓

50-249 employees 32,555 ✗ ✓

10-49 employees 203,525 ✗ ✓

1-9 employees 1,068,815 ✗ ✓

Wider market, bigger impact.

✓- Primary focus ✓- Secondary focus ✗- Not a focus

The UK market opportunity

Launch in UK, then expand to other regions.We’ve designed with flexibility in mind.

Statsfrom:https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/467443/bpe_2015_statistical_release.pdf

Direct

Existing relationshipsEvents

Trade showsMarketing and publicity

Grow customer base with targeted marketing and built in referral mechanisms.

Supply chains

Property developersManufacturersSupermarkets

*In receipt of LOI from company with 1,700

supply chain partners.

1. 2. 3.

*Routes to market shown in order of preference

System referrals

Referral mechanisms are built into the system to

encourage a ‘viral’ uptake.

The route to market

Core system

Core system released including data entry, data management and basic

reporting. Start testing with early adopters.

Paid upgrades

First paid for modules released including bill

validation, custom reporting and partner

management.

Break even

Breaking even X months after investment. Then

review, learn, update and plan future growth.

XMonths

XMonths

XMonths

Break even X months from product launch, revenue forecast to reach £XXm in 5 years.

The plan so far

There are three types of solution and some organisations are using them all.

Simple databases

Low capital expenditure but labour intensive.

Skilled labour required for set up and ongoing

maintenance. Bad data leads to bad reports.

Off-the-shelf

Cost £1,500 to £50k+ per year. Customisation costs

extra, bad data leads to bad reports, closed

systems, narrow market focus.

Bespoke

Same problems to off-the-shelf solutions but very

expensive. User interfaces become cluttered and

rarely deliver on promises.

Our competitors

Easy to useSet up wizards, intuitive

user interface, technology, automation, certification

and compliance management, and partner

collaboration.

CostLower cost for a better product with upgrade flexibility to suit each organisations needs.

Quality dataBuild large, high quality

data sets and make them available to customers and

third parties.

OutputsGreat data analysis and

built in reporting to comply with legal and voluntary

requirements.

KnowledgeFrom our experience we know how users want to use the system, how to

collect better data and the outputs organisations

need.

ConnectivityOpen to connect with other

systems and services, making management and

reporting easier.

Our competitive advantage

ModulesRegularly introduce new paid modules based on

customer demand, measured through our

“Mod Shop”.

DataMonetise data collected through third party sales

and internal research and business development. Provide bespoke reports

ConsultingData driven consultancy services (validation and solutions), in addition to

traditional environmental consulting services.

ResidentialAdapt system to provide a

residential version for home owners to monitor

their sustainability impacts and improve performance.

HardwareDevelop new sensors and

products to make data collection easier and more accurate for organisations

and individuals.

LicensingPartner with sensor

manufacturers and other software companies to expand data collection

ecosystem.

The growth potential

The team

Founder, CEO(MSc, IEMA Affiliate)

Programmer/ Developer

Ian Dodd Cofounder 2

Ian was a tech consultant before becoming a sustainability

manager. He realised current sustainability systems could be improved and founded Totem

Sustainability to develop tools to empower any organisation to add

value through sustainability.

Ian owns XX% of the company.

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Cofounder 2 owns XX% of the company.

We are looking to raise £XX to build the product and launch within XX months.

Business Planning

Based on our experience of working in sustainability teams we have designed a

system that improves upon the existing options.

Prototyping

We have worked with our preferred developer to

create a prototype of our vision and explore the

possibilities of the product.

Developing

Build the system and begin testing with early

adopters before launching in XXXX.

NEXT…✓ ✓

What do we need?

Collect quality data Analyse performance Generate reports

*Mock-ups based on prototype

Other mock-ups