trade show trends that impact convention sales professionals
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Presented at the 2013 Convention Sales Professional International Annual ConferenceTRANSCRIPT
Trade Show TrendsThat Impact Convention Sales Professionals
BY DANICA TORMOHLEN, contributing editor
[email protected] | (816) 803-8103 | Twitter: @DanicaTormohlen
A Look BackJanuary 2010 – January 2013
In the Black. Exhibit space grew a modest but still solid 2.1% in January. The adjusted numbers included
several large shows and totaled more than 8.2 million nsf.Source: TSE Dashboard, March 2013
A Look BackJanuary 2010 – January 2013
Down but Not Out. Trade show attendance in January was down (1.6)% from 2012. The dip continued a
softening trend in the monthly metrics that began in the second half of last year.Source: TSE Dashboard, March 2013
A Look BackJanuary 2010 – January 2013
Up and Down. The number of exhibitors in January was up 2.4% over January 2012. The past two years have
seen plenty of twists and turns in the monthly exhibitor counts.Source: TSE Dashboard, March 2013
A Look BackJanuary 2010 – January 2013
Respectable Growth. 2012 took the trade show industry on the same moderate growth path as 2011. Of the
three metrics, attendance growth was in the lead. Source: TSE Dashboard, March 2013
Industry ForecastMonth, Quarter and Full Year of 2013
Source: TSE Trending & Spending, March 2013
Medical Trade ShowsJanuary 2011 – December 2012
Quiet Close. Medical meetings appeared to stall in the second half of 2012. The metrics were lower in
attendance and exhibitor count and exhibit space was a mere 0.3% higher than the first half of the year.
Source: TSE Medical Show Report, March 2013
Medical Trade Shows2012 Consolidated Overview Medical Shows vs. All Trade Shows
Trade shows serving all sectors were healthier than medical shows. It was the second year in which trade
shows in general outperformed medical and healthcare shows.
Source: TSE Medical Show Report, March 2013
Government Trade Shows
• Fallout from GSA
and VA scandals
• Overall government cutbacks
on travel and spending
• Potential impact
of sequestration
TSE Gold 100 Largest Trade ShowsMost Popular Months
Source: TSE Gold 100 Directory, October 2012
TSE Gold 100 Largest Trade ShowsLeading Cities
Source: TSE Gold 100 Directory, October 2012
TSE Gold 100 Largest Trade ShowsTop 6 Revenue Generators
Source: TSE On the Margin, December 2012
TSE Fastest 50 Fastest-Growing Shows in Attendance, NSF, Exhibitors
Source: Trade Show Executive, February 2013
93showsmade the list in 2013
88Fastest-growing
show grew %
Growth was at least
the average in 2012
7x
TSE Fastest 50By the Numbers (Net Square Feet)
Source: Trade Show Executive, February 2013
3% are 1,000,000+ nsf
12% ranged from 350,000
to 999,999 nsf
26% spanned 125,000
to 349,999 nsf
31% covered 50,000
to 124,999 nsf
28% ranged from
15,000 to 49,999 nsf