Source: Southern Cross Austereo NRL Study. September 2013. 2MMM. 4MMM. “Did you listen to any NRL broadcasts on the radio this year?”

N=566.

Source: Southern Cross Austereo NRL Study. September 2013. 2MMM. 4MMM. “In what ways do you like to engage with the NRL?” N=477.

[Q] I think the Triple M NRL broadcast is ...N.B. SIZE OF WORD = STRENGTH OF RESPONSE

Source: Southern Cross Austereo NRL Study. September 2013. 2MMM. 4MMM. “So, out of the following words:I think the Triple M NRL broadcast is

...?” N=452.

Source: Southern Cross Austereo NRL Study. September 2013. 2MMM. 4MMM. “Do you agree or disagree with the following about Triple M

NRL and its sponsors?” N=566.

[Q] When I listen to the Triple M NRL broadcast I feel ...N.B. SIZE OF WORD = STRENGTH OF RESPONSE

Source: Southern Cross Austereo NRL Study. September 2013. 2MMM. 4MMM. “When I listen to the Triple M NRL broadcast I feel...?” N=688.

WHAT THIS MEANS

Our listeners are passionate about NRL, and

tuning in to the broadcast on Triple M gives

them the same rush of emotions associated

with one of Australia‟s favourite games.

Source: Southern Cross Austereo NRL Study. September 2013. 2MMM. 4MMM. “Do you agree or disagree with the following about Triple M

NRLand its sponsors?” N=566.

Source: Southern Cross Austereo NRL Study. September 2013. 2MMM. 4MMM. “Do you agree or disagree with the following about Triple M NRL and its sponsors?” N=566.

“I FEEL POSITIVELY

TOWARDS THE

BRAND”

“THE BRAND

UNDERSTANDS ME”

“IS A BRAND FOR

PEOPLE LIKE ME”

“I WOULD BE

PROUD TO USE

THIS BRAND”

“I AM FAMILIAR WITH

THE BRAND”

Source: Southern Cross Austereo NRL Study. September 2013. 2MMM. 4MMM. “Which of the below statements do you associate with each brand?” Pre N=317,Post N=728.

Source: Southern Cross Austereo NRL Study. September 2013. 2MMM. 4MMM. “Which of the below statements do you associate with each brand?” Pre N=317,Post N=728.

Source: Southern Cross Austereo NRL Study. September 2013. 2MMM. 4MMM. “Which of the below statements do you associate with each brand?” Pre N=317,Post N=728.

• 83% of Triple M listeners who are fans of NRL tune in to hear

the call on the radio, with half listening to multiple games a

week on Triple M.

• Besides listening on the radio, many also watch at home, go

to games at the stadium, watch the game at their mates

place or head to the pub to watch the broadcast on the big

screen.

• Triple M listeners think the NRL call is entertaining and

informative and they connect with the hosts of the NRL

broadcast.

• Because Triple M listeners are passionate about the NRL, it

also gives sponsors the opportunity to leverage off the

environment and drive positive results for their own brand.

31%69%

0%

11%

27%

40%

22%

Under 18

18-29

30-39

40-49

Over 50

28%72%

0%

15%

33%

34%

18%

Under 18

18-29

30-39

40-49

Over 50

49%

51%

31%

69%

The results of this survey are “INDICATIVE” ONLY.

The survey was conducted by Southern Cross Austereo using its

online panel nationally.

The panel is obtained from our radio networks database under

the labels of „Rate The Hits‟ on the TODAY Network and „Music

Jury‟ on the MMM Network. All members of these databases

would be considered listeners to these stations.

The database contains about 120,000 members.

The is split between the Today database and the Triple M

database.

Of these members, approximately 14,000 people were invited to

be part of our panel community, and all people were invited to

take part in the study.

This survey was sent to Triple M Music Jury members in

Sydney, Melbourne, Adelaide and Brisbane. Approximately 317

people completed the study in phase 1, while a further 728

completed phase 2. Various filters may have been placed over

the data at different times.

Certain questions asked for an „essay‟ or „verbatim‟ type of

response OR brands/words that first came to mind.

A keyword search was used to sort and rank the responses

to these questions.

The results are an un-weighted sample, but are reflective of

the Southern Cross Austereo audience. SCA brands reach

approximately 40% of the 10+ population and approximately

46% of the 25-54 population in the five metropolitan markets

in Australia, suggesting it would be reasonable to consider

these results to be a fair if not fully balanced representation

of the opinions in these marketplaces.

Furthermore, as it is an online survey, the respondents would

also be skewed towards being „early adopters‟ for

technology, „trend setters‟ in general and likely to be a good

early indication of brand leaders, trend setters and early

adopters in general.

These research surveys conducted by Austereo are done so

to provide a general understanding of the opinions, interests

and attitudes of the metropolitan marketplaces only.