tru degree team (2012 linkbc case competition)
DESCRIPTION
This is the presentation from the Thompson Rivers University degree team at the 6th Annual LinkBC Case Competition. They were challenged with solving 10% of BC's projected tourism labour shortage by 2020.TRANSCRIPT
Date
Chelsea Bauer, Kiera Gonyea, Kathleen Hutfluss, Colin Loose
Bachelor of Tourism Management
Objective
Recruit 10,000 more youth in tourism careers in British Columbia by 2020
Focus
3 Key Markets:
Food and Beverage
Transportation
Entertainment and Recreation
3 Key Demographics:
Aboriginal Youth
International Student and New Immigrant Youth
Entertainment and Recreation
Challenges of Tourism Today
Aboriginal Youth
2% Recreation and Entertainment
Immigrants and International Students
4% Food and Beverage
Other BC & Canadian Youth
4% Food and Beverage, Recreation & Entertainment, Transportation
Imagery
Food and Beverage
Recreation and Entertainment
Transportation
Partnerships/ Stakeholders
• go2hr• BCHA• BCFRSA• Regional DMO's• Tourism BC• Scouts Canada• CTC• CTHRC• ISEP• SWAP
• BC Centre for Ability• Aboriginal Tourism
Association of BC• WorkBC Centre
Contractors• Aboriginal Youth
Ambassadors• National Outdoor
Leadership School• Girl Guides
Budget
2012 Start-up Annually Total Cost Over 8 Years
Social Media $ 5,000.00 $ 2,500.00 $ 22,500.00
Travel $ 10,000.00 $ 10,000.00 $ 80,000.00
Advertising & Promotion $ 12,000.00 $ 7,000.00 $ 61,000.00
Training/Programming $ 30,000.00 $ 20,000.00 $ 170,000.00
Progress Reports $ -
$ 10,000.00 $ 70,000.00
Total $ 57,000.00 $ 49,500.00 $ 403,500.00
Conclusion
Thank You! Questions?
ReferencesBC Stats (2012). Tourism Indicators: Tourism Sector Sees Modern Growth in 2011.
go2 (2012). BC Tourism Labour Market Data Gaps Analysis Report.
go2 (2012). BC Labour Market Strategy
British Columbia’s International Education Strategy, 2012Tourism BC (2011). Employees First: The Essential Human Resources Guide for Tourism Operators
CTHRC (2009). Who’s Working for You? A Demographic Profile of Tourism Sector Employees.
CTHRC (2012). The Future of Canada’s Tourism Sector: Shortages to Resurface as Labour Markets Tighten