selirk college (2012 linkbc case competition)
DESCRIPTION
This is the presentation from the Selkirk College diploma team at the 6th Annual LinkBC Case Competition. They were challenged with creating packages for a Coast Hotels & Resorts property drawn at random. The packages had to attract new visitors to the region during the off season.TRANSCRIPT
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Christine Campbell
Hannah Laurie Jenn Manchur
Ming Yeh
+Coast Discovery Inn &
MarinaCampbell River
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Target Market
• Gen Y• Gen X• Baby Boomers 將圖片拖曳至版面配置區或按一下圖示以新增
Packaging for the Off-Season
80%
+ Storm Watching Package
Two nights Accommodation Food basket Hot Breakfast Warm Blankets
+Romance Package
• Ultimate Spa Package- 5 ½ Hours• Two Nights Accommodation• Bottle of Champagne• Hot Breakfast
Hydrotherapy Tub Treatment1 Hour Swedish MassageHydradermie FacialCatered LunchUltimate Spa ManicureUltimate Spa Pedicure
Nov.4, 2012
+ Fishing Package
½ Day FishingGuideGearSnacks/PopAccommodation for two nightsHot Breakfast
Nov.4, 2012
+Promotion/Problems/Solutions
Social Media
92% of consumers say they trust Social Media above all other forms of advertising
47% of consumers say they trust paid television, magazine and news paper ads
+ Storm Watching Package
Net cost- $200 Room $25 food basket $10 blanket --------- $235Profit- $70Total- $305Per person-$150
+Romance Package
Net cost- $200- room (2 nights) $30 – champagne --------- $230 /2 = $115 per person + 300 spa = $415 per personProfit (30%)- $125Total cost- $1080 Per person- $540
Nov.4, 2012
+ Fishing Package
Net cost- $200 room $550 fishing ----------- $ 750Profit - $225Total- $975Per person-$485
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Nov.4, 2012
BUDGET
Social media employee- 11/hr = 22,880/year
Ads on partners websites- free
Web redesign- 5,185----------------------------------------------- Total $28,065
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Conclusion
Thank You