turning your big idea into a business
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DESCRIPTION
A look at different web app business models including advertising, freemium and subscription, and the choices that startups face when trying to generate revenue from an application.TRANSCRIPT
Thursday, 28 May 2009
Thursday, 28 May 2009
Turning your idea into a businessRoan Lavery
Thursday, 28 May 2009
Thursday, 28 May 2009
The plunge
Thursday, 28 May 2009
Who needs a business model anyway?
- Dick Costello, Feedburner
http://www.burningdoor.com/askthewizard/
Thursday, 28 May 2009
Who needs a business model anyway?
- Dick Costello, Feedburner
http://www.burningdoor.com/askthewizard/
Thursday, 28 May 2009
Who needs a business model anyway?
- Dick Costello, Feedburner
http://www.burningdoor.com/askthewizard/
Thursday, 28 May 2009
Who needs a business model anyway?
- Dick Costello, Feedburner
http://www.burningdoor.com/askthewizard/
Thursday, 28 May 2009
Who needs a business model anyway?
“With this kind of traffic, we'll figure it out”- John Doerr, Google Board
- Dick Costello, Feedburner
http://www.burningdoor.com/askthewizard/
Thursday, 28 May 2009
Web app business models Advertising34%
Subscription14%
3rd party supported14%
Long game6%
Payments32%
http://www.boxuk.com/blog/monetizing-your-web-app-business-models
Thursday, 28 May 2009
Free love
Thursday, 28 May 2009
The psychology of free
Thursday, 28 May 2009
Free love?Critical mass
Advertising down
User costs
BandwidthStorageSupportScaling
Thursday, 28 May 2009
The problem with free is that every time you double the size of your database the cost of maintaining the site grows 6 fold. The bigger you get as a free site the less money you make per visit and the more it costs to service a visit.”
“
- Markus Frind
Thursday, 28 May 2009
Make ‘em pay
Thursday, 28 May 2009
Individual
Business
~ x 10
Thursday, 28 May 2009
Thursday, 28 May 2009
= £48,000 a year200 users @ £20 per month = £4,000 a month
Thursday, 28 May 2009
4000 users @ £20 per month = £80,000 a month= £960,000 a year
= £48,000 a year200 users @ £20 per month = £4,000 a month
Thursday, 28 May 2009
4000 users @ £20 per month = £80,000 a month= £960,000 a year
CHA CHING!!
= £48,000 a year200 users @ £20 per month = £4,000 a month
Thursday, 28 May 2009
Topical Geographical
Thursday, 28 May 2009
Topical Freelancers in service industries
Geographical
Thursday, 28 May 2009
Topical UK based (mostly)Freelancers in service industries
Geographical
Thursday, 28 May 2009
http://www.omnisio.com/startupschool08/david-heinemeier-hansson-at-startup-school-08
Thursday, 28 May 2009
Freemium
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conversion rate = 2.5%cost per user = £2 a year
Thursday, 28 May 2009
conversion rate = 2.5%
Total Users 160,000
cost per user = £2 a year
Thursday, 28 May 2009
conversion rate = 2.5%
Total Users 160,000
cost per user = £2 a year
4000 paying @ £20
Thursday, 28 May 2009
conversion rate = 2.5%
Total Users 160,000
cost per user = £2 a year
4000 paying @ £20 156,000 free
Thursday, 28 May 2009
£960,000 - £320,000 = £640,000
conversion rate = 2.5%
Total Users 160,000
cost per user = £2 a year
4000 paying @ £20 156,000 free
Thursday, 28 May 2009
March 2007
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May 2009
Thursday, 28 May 2009
there it is!
May 2009
Thursday, 28 May 2009
Freemium Subscription + free trial
Daily Sign ups Revenue
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Lessons learnedFind your niche audience
Charge people!
Be careful about what you give away
Creative with business models
Agile business development
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Thursday, 28 May 2009
Thursday, 28 May 2009
Any questions?Roan [email protected]: @roanlavery & @freeagentapp
http://www.flickr.com/photos/guy_incognito/47600607/http://www.flickr.com/photos/picsandpics/3395713506/http://www.flickr.com/photos/digitalsextant/1806620459/http://www.flickr.com/photos/15589195@N04/2128900152/http://www.flickr.com/photos/drb62/457354545/http://www.flickr.com/photos/greenshock/44793290/http://www.flickr.com/photos/bebebeaux/2956060052/http://www.flickr.com/photos/undaunted/488622130/http://www.flickr.com/photos/ihtatho/627226315/http://www.flickr.com/photos/ciordia/2241906999/http://www.flickr.com/photos/lucy_baxter/3326890764/
Attribution
Thursday, 28 May 2009