How can iHeartMedia

improve your television ROI

in Wichita?

• TV pricing has tripled in the last two decades, have your results?

Affordable.

• 93% of Americans listen to radio every week

People.

• Improve your TV ROI by expanding your campaign’s reach and frequency for less money.

• Maximize the only broadcast medium not allowing your ads to be DVR skipped on local

Wichita TV channels.

• Change consumer purchasing behavior closest to their point of purchase and during

prime shopping hours through our four radio stations.

• Win consumer trust and activation via our award winning on-air talent.

.

TV Average CPM Over Time By Daypart

Source: Media Dynamics, Inc., HUT data, CPM Homes Reached Trends for ABC/CBS/NBC Fare By Daypart,

30-Second Commercials, Based on Commercial Ratings with 3-day delayed DVR viewing.

Prime time TV reach has increased only 1% since 2001

while rates have doubled

Source: TVGuide; Arbitron Edison Infinite Dial: 2012

“How often do you fast-forward or skip through the commercials when

you watch time-shifted programming recorded from your DVR?”

4%

6%

9%

81%

“The No. 1 TV Network Is Now The DVR” –

TVGuide.com

Base: Have a digital video recorder and watch time-shifted TV

at least half the times TV is watched

Source: TV HH, Nielsen May 2011; wkly Radio Arbitron RADAR 108; DVR, Nov, 2010 NielsenWire; Cable & ADS

July 2011 Nielsen Report; iPods/MP3s and Social Net Usage Edison Media Infinite Dial: 2011

Reach your target demographic and add to your TV ROI with

iHeartMEDIA in Wichita!

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Radio’s consumption peaks TV’s peaks

Source: TV HH, Nielsen May 2011; wkly Radio Arbitron RADAR 108; DVR, Nov, 2010 Nielsen Wire; Cable &

ADS July 2011 Nielsen Report; iPods/MP3s and Social Net Usage Edison Media Infinite Dial: 2011

Today media consumption is 24/7 and content

is available on an overwhelming number of

media platforms.

Consumers now control most of their media &

entertainment they want when, where and how

they want.

Wichita consumers are streaming on

iHeartRadio and interacting online, including

on our websites.

1 out of 5 Adults 55 to 64

Look Who’s Listening To Radio On The Internet!

1 out of 3 Adults 25 to 34

1 out of 4 Adults 35 to 54