twitter in hotel marketing
DESCRIPTION
This is a presentation about Twitter and how to use it in hotel marketing.TRANSCRIPT
presented by:
DeniseMaik
Nina O.
TwitterTwitter
TwitterTwitterDefinition: Twitter is a public and
chargeless System, which can be seen as a blog.
That is microblogging, this means blogging in a tiny form.
first impression & technical backgrounds
The registration takes a lot of time•Avatar (photo), Name, Location, Web-
link, Biography, Background High timefactor Many information
Twitterwords
Timeline -> is a term that is used Twitter to see a collection of
tweets in the order in which they were tweeting to describe.
Follower -> is the discribtion of the „friends“ you have on Twitter
Tweet -> it is comparable with a post (message) , so you „post“ it on Twitter and your friends can see and read it.
Twittern -> A Tweed is short message of 140 letters, and if you answer on a follower you have a short conversation. You can interchange the most important information
Twitterwords II Retweet -> is the answer of a
tweet with 140 letters
@-Symbol -> you can link someone in your tweet (@NinaOsselmann). After that the person you´ve linked is connected to your message (tweet).
Direct Messages (DMs) -> there one can use more than 140 letters, but it is not in the timeline. Direct Messages is a private message to your friend.
Fill in your realname
Fill in your user name
That is yo
ur „twittername“
How to create a twitteraccount
Push the button and the world begin…
Reasons to use Twitter
Marketing tool•Your followers can read your new
information Hotels and Twitter:
•E.g. room renovation, all potential guest targed Advertising „be up to date“
DifferencesBetween Facebook & Twitter
Facebook• post• Private profils• Parties invitation
Twitter • Retweed• Less private
profils• No real
communication• No friends only
follower
Between Facebook & Twitter
Facebook = Communications network
Twitter = Information network
Twitterword for friend
List of the Top 100 Twitteruser (Hotels)
Here one can see, that many hotels uses Here one can see, that many hotels uses Twitter everytime and tweet serveral timeTwitter everytime and tweet serveral time
This is a tweet and one can see the fast communication on the basis of the posts
Advantages & Risks fast communication connection in
Realtime merchandise their
products Twitter on
mobilephone (be connected everywhere in the world)
image update in your company
your account can be hacked
danger to fall into oblivian