twitter in hotel marketing

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presented by: Denise Mai k Nina O.

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Post on 26-Jun-2015

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This is a presentation about Twitter and how to use it in hotel marketing.

TRANSCRIPT

Page 1: Twitter in hotel marketing

presented by:

DeniseMaik

Nina O.

Page 2: Twitter in hotel marketing

TwitterTwitter

Page 3: Twitter in hotel marketing

TwitterTwitterDefinition: Twitter is a public and

chargeless System, which can be seen as a blog.

That is microblogging, this means blogging in a tiny form.

Page 4: Twitter in hotel marketing

first impression & technical backgrounds

The registration takes a lot of time•Avatar (photo), Name, Location, Web-

link, Biography, Background High timefactor Many information

Page 5: Twitter in hotel marketing

Twitterwords

Timeline -> is a term that is used Twitter to see a collection of

tweets in the order in which they were tweeting to describe.

Follower -> is the discribtion of the „friends“ you have on Twitter

Tweet -> it is comparable with a post (message) , so you „post“ it on Twitter and your friends can see and read it.

Twittern -> A Tweed is short message of 140 letters, and if you answer on a follower you have a short conversation. You can interchange the most important information

Page 6: Twitter in hotel marketing

Twitterwords II Retweet -> is the answer of a

tweet with 140 letters

@-Symbol -> you can link someone in your tweet (@NinaOsselmann). After that the person you´ve linked is connected to your message (tweet).

Direct Messages (DMs) -> there one can use more than 140 letters, but it is not in the timeline. Direct Messages is a private message to your friend.

Page 7: Twitter in hotel marketing

Fill in your realname

Fill in your user name

That is yo

ur „twittername“

How to create a twitteraccount

Push the button and the world begin…

Page 8: Twitter in hotel marketing

Reasons to use Twitter

Marketing tool•Your followers can read your new

information Hotels and Twitter:

•E.g. room renovation, all potential guest targed Advertising „be up to date“

Page 9: Twitter in hotel marketing

DifferencesBetween Facebook & Twitter

Facebook• post• Private profils• Parties invitation

Twitter • Retweed• Less private

profils• No real

communication• No friends only

follower

Page 10: Twitter in hotel marketing

Between Facebook & Twitter

Facebook = Communications network

Twitter = Information network

Page 11: Twitter in hotel marketing

Twitterword for friend

List of the Top 100 Twitteruser (Hotels)

Here one can see, that many hotels uses Here one can see, that many hotels uses Twitter everytime and tweet serveral timeTwitter everytime and tweet serveral time

Page 12: Twitter in hotel marketing

This is a tweet and one can see the fast communication on the basis of the posts

Page 13: Twitter in hotel marketing

Advantages & Risks fast communication connection in

Realtime merchandise their

products Twitter on

mobilephone (be connected everywhere in the world)

image update in your company

your account can be hacked

danger to fall into oblivian