Witt & Co.

Alexandra WittLauren Herstik

Chelsea CaraccioloTaylor Smith

Maria GalindoLaura Guzman

UF Women’s Basketball

“Be a True Gator”

SWOT

STRENGTHS

OPPORTUNITIES

WEAKNESSES

THREATS

Games are FREEConsecutive Post-Season Appearances

Industry Attendance Increasing

Large Potential Market

Declining UF WBB AttendanceIndifferent Attitudes

Lack of Schedule Awareness

Alternative ActivitiesObligations

MARKETING

Objective: Increase student attendance by 30%.

TARGET MARKET Female Freshman Living on-campus

POSITIONING

To female underclassmen living on campus, ages 18-20, who want to fill their time with economical and social activity. UF WBB is a source of fun and free entertainment that provides UF students with a strong sense of Gator Pride because it delivers an intimate experience with the Gators.

“BE A TRUE GATOR”

MARKETING STRATEGY

BROADEN STUDENT ENGAGEMENT

EMPOWER LEADERSHIP

ADVANCE COMMUNICATIONS

TRANSFORM MINDSET AND ATTITUDES

COMMUNICATIONS OBJECTIVES:

PROVIDE INCENTIVES

BROADEN STUDENT ENGAGEMENT

Promotional Items and Rowdy Reptile Points

COMPETITIONS

BROADEN STUDENT ENGAGEMENT

Daily 100 contest

“True Gator” dorm video competition

Partner with organizations who can incorporate WBB into their larger competitions

Dance Marathon Spirit Points

Greek Life Function Points

Blood Drives

About being a “True Gator

Incorporates WBB in some way

Winning video gets shown at half-time at FL/GA game

Students from winning dorm who attend game get free pizza

Web App

Forces students to learn about and interact with WBB

Winners get $100

HALF-TIME SHOWS

BROADEN STUDENT ENGAGEMENT

Entertainment for the Gator Nation by the Gator Nation

Local Talent UF Improv and/or comedy

Student Organizations with a large following

Theatre Strike Force

David Ferman Sabor Latin Dance Team

GET INVOLVED

EMPOWER LEADERSHIP

Gator Nights

Flyering Campus-Wide Events

Provide a Leadership Presence On Campus

Have team members engage with campus life

Dance Marathon Team

March for Babies

Relay For Life

Community Service Projects

Get on the News

Host Events

Special Basketball Tournament

CREATE PAGES

ADVANCE COMMUNICATIONS

YouTube Facebook/Twitter

Top Game Recaps

Funny/Parody Videos

“UF Women’s Basketball” FB page

Start using UF WBB Twitter page as promotional tool

Have Twitter handle posted:

On Promo ItemsOn ProgramsOn the

Scoreboard!

BUILD PRESENCE

ADVANCE COMMUNICATIONS

Increase Likes and Followers

Get Social Media Manager

Create Music Video

Incorporate UF MBB

Partner With Other Organizations

Become More Likable

Constant Updates

Interns

Social Media Marketing is FREE

Philanthropies

Donation in exchange for likes/followers based on promotion

TABLING AND PARNERING

ADVANCE COMMUNICATIONS

Set up a table with computers/iPads and promotional items

Partner with organizations and philanthropies

Connect With Intended Audience

Promo item in exchange for likes and follows

Proof Before Exchange

Donations in exchange for likes and follows

Free social media marketing

TRANSFORM MINDSETSAND ATTITUDES

TEAM SCHEDULE AWARENESS

Among Dorm Life

Among All Students

IRHA email blasts10 cent mailers to put in dorm mailboxes

Posters on dorm bulletin boards

Chalking outside dorms

Flyering on campus during busy class hours

Chalking all around campus

Make students aware of game schedule to avoid indifferent attitudes

BE A TRUE

GATORWitt & Co.