uk datahouse - online lead generation

Digital Lead GenerationCapturing genuine customer interest with flexible and cost effective online marketing. We manage your campaigns from build and test through to delivery and growth.

We provide scalable solutions to fuel your sales.With powerful real-time validation throughout the capture process, you can expect to receive the capture process, you can expect to receive qualified contacts and consistant results.

Acquistion Channels

ONLINE LEAD GENERATIONActiveYou.co.uk is one of the UK’s largest competition websites and a leading source of new consumer prospects for over 50 brands, such as British Gas,

Barclaycard, Carphone Warehouse, Simplify Digital and Thomas Cook.

EMAIL LEAD GENERATIONAll data collected from ActiveYou.co.uk is cleansed and delivered into Optick Go, our in

house email delivery system. We work with clients to design an email creative that will be broadcast to your target audience, generating high quality cost effective leads.

HELLO ACQUISITION ONLINE LEADS JOURNEY QUESTIONNAIRE VALIDATION EMAIL LEADS DATABASE TEST & LEARN

LIFESTYLE DATAThe ActiveYou.co.uk database contains over 3,000,000 UK consumer records; profiled by

hundreds of demographic characteristic. We generate upwards of 100-140k new records a month, so the database is constantly growing and remains current.

CONTENT MARKETINGOur partner company ContentClick.co.uk is a native ad delivery system

integrated into thousands of blog & websites. We enable brands to join the conversation & generate targeted traffic, with the ability to arbitrage clicks

to also generate high quality leads.

HELLO ACQUISITION ONLINE LEADS JOURNEY QUESTIONNAIRE VALIDATION EMAIL LEADS DATABASE

Acquistion Channels

TEST & LEARN

Online Lead GenerationACTIVEYOU.CO.UK

Using our extensive network of premium publishing partners, including ITV’s Good Morning Britain, Heat Magazine, Closer, The Lad bible, Local World and Patient.co.uk to name a few,

we’re able to generate over 500,000 fresh leads for our clients event month.

Users complete targeted questionnaires for brands that interest them; agreeing to receive communication from these brands.

OVER

800,000 MONTHLY UNIQUE VISITS

MORE THAN

8 MILLION MONTHLY PAGE IMPRESSIONS


The Customer Journey

Our Affiliate & Publishing Partners promote offers and competitions on ActiveYou.co.uk via their

network of print titles and associated websites.

We capture fully opted-in details including address, DOB, email and telephone number.

Users complete targeted questionnaires for brands that

interest them; agreeing to receive communication from these brands.

We work closely with the leading validation companies including Experian QAS, Data 8 and

Royal Mail to deliver accurate data to our clients.


Questionnaire Example

TARGETEDWe drive the most relevant traffic.

We’re able to pre screen consumers and filter non

applicable customers.

INCENTIVES• Your choice •

• Help to generate substantial response •• Make offers relevant •

LOGO & BANNER• Immediate brand recognition •

• Consumers trust known brands •

CLIENT QUESTIONS• Based on your requirements •

• Create a detailed database that’s beenvalidated by Experian •


High Performance Data Validation

UK Datahouse accelerator validation with Experian.

ACCELERATOR VALIDATION PROCESS:

IP Address Identifying potential fraud

Name

Address

Phone

Email

Including profanity

PAF verified

Landline and mobile ping

Using Experian’s real time solution

ACCELERATOR VALIDATION KEY BENEFITS:

TPS & MPS screening

Credit pre-screening, CCJ suppression, bankruptcy suppression & IVA suppression

Goneaway suppression

Internal suppression, user suppression or stop file suppression - this process will enable you to screen your database ormailing file against any other file, this might include a ‘Do not mail’ list or a list of people who you had already mailed.


Email Lead GenerationCOST EFFECTIVE MARKETING

Email marketing generates the highest quality sales leads. Working with us allows you to target third party opted in consumers who

are ready to receive offers.

Using our 3,000,000 consumers we are able to test and scale

campaigns with quick turnaround.


Lifestyle Database Overview

The Lifestyle database is the largest and most recent, fully opted-in lifestyle database in the UK, containing over 3,000,000 profiled records.

Data is held on over 400 consumer demographics, lifestyle characteristics and purchasing habits. For example:

LIFESTAGE• D.O.B.• Income• Occupation• Home ownership• Length of residence

• Council tax bands• Property type• Presence of children• Marital status

LIFESTYLE• Insurance renewal dates• Car ownership• Charities• Newspaper readership• Hobbies and interests• Travel and holidays

• Medical status• Pets• Financial products• Utilities• Telecoms


Content Network

Using our expertise in performance marketing we’re able to offer content marketing on a straight cost per lead basis.

HELLO ACQUISITION ONLINE LEADS JOURNEY QUESTIONNAIRE VALIDATION EMAIL LEADS DATABASE

Our in house copy writers will generate the content for you & publish it on our partner site www.ukfreenews.co.uk. We can

then use our trading relationships with the top native ad serving platforms to reach over 60 million daily impressions,

across sites including The Lad Bible, Daily Mail & The Huffington Post.

TEST & LEARN

Contact usSpeak to us to discuss your online lead generation requirements. We’ll providethe options relevant to your business and show you how we’ll help yourbusiness grow.

0845 303 [email protected]@ukdatahouse.com

uk datahouse - online lead generation

Marketing