Case Title: StarbucksGROUP UPADHA (Group 1)

Old Business Model*On the go customerCoffee Shop diningF&B SalesBreakfast Cheese SandwichesFoodsMerchandise as ComodityOthers (Toys etc)Starbucks CardHyatt & Marriot Outlets at SupermarketsRapid Massive Store ExpansionBrand & StoreFair TradeEmployee CompensationInvestmentsMerchandiseCoffee Machine TheaterQuick Breakfast customerSkilled ManpowerCoffee Shop diningStoresCoffee Making ProcessOperational Expenses

New Business Model*Socialized CustomerCoffee Shop diningF&B SalesModified Breakfast Cheese SandwichesFoodsStarbucks CardHyatt & Marriot Group, ANA Optimized Stores & outlets at SupermarketsRapid Invention & InnovationStandardized Barista SkillFair TradeEmployee CompensationInvestmentsMerchandiseCoffee Machine TheaterHigh Quality CoffeeCSR, AdvertisingConservation InternationalCSRReward CardmystarbuckideasMerchandiseStarbuck ExperienceFarmer Bono Coffee Making ProcessOperational ExpensesAdvertisingLoyal CustomerLow MediumVIA3rd Place after home & officeR&D

Thank You...

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