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Digiterveys.fi © Digital Health Solutions Ltd. 2014 – Pekko Vehviläinen

WHAT HAPPENS

NEXT IN

QUANTIFIED

HEALTH?

INSIGHT FOR THE FUTURE

BASED ON MY OWN PERSONAL DATA


WHAT’S THE POINT?

Body Analyzer

Stress

Heart rate

Smart Phone

Smart Shorts

Five Fingers

Foot Pod

Smart Watch

Smart Phone

Earphones

Happiness is the highest form of health - Dalai Lama


07:00 Monitor sleep quality with Beddit

07:10 Weigh in with Withings Internet scale

07:15 Measure blood pressure with Withings

07:45 Log breakfast with Bodymedia

10:00 Log snack with Bodymedia

12:00 Log lunch with Bodymedia


17:00 Check condition with Omegawave

17:00 Log and measure exercise heart rate with Suunto

17:15 Share your training to social media (HeiaHeia, etc.)

18:00 Log dinner with Bodymedia

21:00 Measure blood pressure with Withings


22:45 Summarize with Wellmo, store to Taltioni

23:00 In bed with Beddit

NEW TOOLS FOR

WELLBEING


ACHIEVEMENTS?

• Fat % from 19 % to 14 %

• Fat mass max 16,3 kg, fat mass

now 11,2 kg, burned ~40 000 extra

calories

• Muscle condition on par of my personal records 20 year ago

• Ran two marathons, three half

marathons, and two 10K runs in

two years, records improving all

the time • Physical condition equal to an 18

year old male in a good condition

• Good (ideal?) blood pressure

120/80 Hgmm

• Mental state improved dramatically due to nutrition and exercise

• Not sick for 829 days – and

counting!

4


We are not one body

but 12 different

systems connected to

each other and

functioning together!

Have we captured that

all with measurements

or are we just

beginning to do that?

5

ARE WE MISSING

SOMETHING?


SKELETON & MUSCLE

6


CARDIOVASCULAR

(AND STRESS!)

7


NERVES AND BRAIN

8


INTEGUMENTARY

(HAIR, SKIN, NAILS)

9


RESPIRATORY

10


DIGESTIVE

11


URINE

12


LYMPHATIC

13


HORMONAL

14


REPRODUCTION

15


SO WHAT?

16

Measure

&

Motivate!

Analyze

&

Predict!

Fix

Improve

Maintain

Help

to

Act!


PERSONAL HEALTH AND

WELLBEING DATA PROCESSING

AND SUPPLY CHAIN

17

Personal Data Production Personal Health and Wellbeing Data

Volunteered Data

Observed Data

Inferred Data

Interests

Diet

…

Blood pres.

Blood anal. …

Age

Sex …

Devices

Scale

Blood Pressure

Smartphone

PC, Laptop

Tablet

Foot Pod

Smart Clothes

Smart Glasses

…

Software

Embedded Software

Data Connectivity

Smartphone OS, Applications

PC Operating System

Tablet OS and Applications

…

Data Storage and Aggregation

Medical Records

Authentication Services

Internet Web Analytics and

Search Engines

Internet Cloud Storage

Telecom and Internet Operators

Health and Wellbeing Services

Sport and Fitness Services

…

Analysis and Productization of the Data

Medical Records Exchange

Business Intelligence

Ad Analytics and Data Exchange

Market Surveys

Public Research

Private Research

Sports Research

…

Data Consumption

End User

Small and Medium Enterprises

Global Enterprises

Public Services

Non-Profit Organizations

Source: World Economic Forum


IN DIGITAL HEALTH

MOBILE OS IS VERY

RELEVANT

18

Source: comScore; multi-platform usage in the U.S. (2013)


ATTRACTION?

19


ONE API TO RULE

THEM ALL?

20


WHERE’S THE

MONEY?

21

Source:Rock Health, U.S. VC funding for Digital Health. 2014


KEY SELLING POINTS

FOR FUTURE

Key Selling Points

• Think End to End

• Add Value to the End User

with Data Analysis

• Make it Simple!

Enablers

• Marketing & Partnership!

• Interoperability

• Low Cost

• Safe and Secure

22


CONCLUSION

• In digital health, the game has only just begun

• The market is still diverging, new players are

emerging all the time

• There is room for all!

• But to succeed, keep end to end and big

picture in mind! Look for the uncharted areas,

simplicity, interoperability, and add value to

the end user with data analysis.

• Convergence will start soon, so be ready!

• Network with the others. Think what you are

willing to give so that you can gain. Sharpen

your sales pitch – sell a product that your

mother would buy!

23


Q&A?

24

Body Analyzer

Stress

Heart rate

Smart Phone

Smart Shorts

Five Fingers

Foot Pod

Smart Watch

Smart Phone

Earphones

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