Helpful Social Media & Web Tools for Business

Tool Description Website Good for Managing

IntenseDebate A service to enhance and encourage commenting on your existing blog by adding features such as: comment threading, capability to reply by e-mail, import & export comments.

www.intensedebate.com Comments

Tangler Enables users to embed portable, global conversations across the web, similar to how YouTube videos are displayed in blogs and websites.

www.tangler.com Comments

Technorati A powerful search engine for blogs, tracking more than 112 million blogs

www.technorati.com Listening

Google Alerts Provides e-mail updates on the latest Google search results, based on your topic of choice, one to several times a day.

www.google.com/alerts Listening

Social Mention

Social media search engines that searche real-time, user-generated content such as blogs, comments, bookmarks, events, news, videos, and more

www.socialmention.com Listening

Radian 6 Widget based monitoring system for managing social media.

www.radian6.com Listening

Ice Rocket A convenient search engine for blogs.

www.icerocket.com Listening

AideRSS An intelligent filtering assistant that updates your RSS feeds based on your interests, not just the website.

http://www.postrank.com/ Monitoring & Filtering

Google Reader An in-box for the web: subscribe to your favourite sites and it will continuously update your in-box with up-to-the-minute feeds from those favourites.

www.google.com/reader Monitoring & Filtering

Net Vibes Create a home page and add your favourite sites; it will update your home page with the newest stories every time you log in.

www.netvibes.com Monitoring & Filtering

Bloglines Free online service for searching, subscribing to, creating and sharing news feeds, blogs and other rich web content

www.bloglines.com Monitoring & Filtering

Booshaka Monitor how your brand is being talked about across the social graph, including Facebook

www.booshaka.com Monitoring & Filtering

BlogPulse Search for blog posts by keyword www.blogpulse.com

Monitoring & Filtering

Google Blog Search Google’s index of blog posts; advanced search; excellent for searching between specific dates.

www.blogsearch.google.com Monitoring & Filtering

Serph Track buzz in real time www.serph.com

Monitoring & Filtering

Google Trends Shows amount of searches and Google news stories

www.google.com/trends Monitoring & Filtering

Trendpedia Generate cool charts showing the volume of discussion around multiple topics.

www.trendpedia.com Monitoring & Filtering

eKstreme Blog data is obtained from Technorati and the social media bookmarks come from del.icio.us

www.eKstreme.com Monitoring & Filtering

Compete Competitor site traffic reports. Estimates only of monthly visitor data; best used on high traffic sites.

www.compete.com Monitoring & Filtering

Alexa Comparative site traffic reports including estimated reach, rank, page views.

www.alexa.com Monitoring & Filtering

BlogFlux Page Rank Indicates Google page rank for a web page so you an compare different websites.

www.blogflux.com Monitoring & Filtering

Wordtracker Keywords

Displays average daily search volume of a given keyword or phrase.

www.wordtracker.com Monitoring & Filtering

Facebook Lexicon Displays volume of wall postings for a specific term(s).

www.facebook.com/lexicon Monitoring & Filtering

Viral Video Chart Displays the top 20 most-viewed videos including view counts and charting.

www.viralvideochart.unrulymedia.com Monitoring & Filtering

Adonomics Facebook analytics and developer application tracking and graphing.

www.adonomics.com Monitoring & Filtering

PageRank Checker Shows Google page rankings. www.prchecker.info

Monitoring & Filtering

Social Media Monitor Tracks & compares how brands are performing on facebook & Twitter.

www.monitor.wildfireapp.com Monitoring & Filtering

Openbook Scan mentions of your brand in www.openbook.org Monitoring & Filtering

Facebook status updates.

Plancast Subscribe to an RSS feed that alerts you to any new event matching keywords you’ve selected. Keep track of competitors’ events, keep up-to-date on conferences you may want to attend or co-sponsor, meetings, activities.

www.plancast.com Monitoring & Filtering

BackType Alerts Free service that sends e-mail updates when a chosen search term is mentioned in a comment eg: someone trashing your product in a blog comment. Also shows twitter influencers who are sharing related links.

www.backtype.com/alerts Monitoring & Filtering

coComment Firefox plug-in helps you keep track of blog comment threads; saves you the trouble of checking back on blogs that don’t offer a comment notification feature.

www.cocomment.com Monitoring & Filtering

WatchThatPage Keeps tabs on any web page you indicate and you’ll receive an alert any time a change is made to that page.

www.watchthatpage.com Monitoring & Filtering

Reddit A news site allowing users to read, vote on, explore and submit news stories for inclusion (including stuff about your own company!)

www.reddit.com Crowd-sourced content

Digg A news site that surfaces the best of the best of daily news, as voted upon by members across the web.

www.digg.com Crowd-sourced content

Klout Find, reach, and engage influencers on your brand

www.klout.com Management

Shoutlet Manages social media marketing communications with one platform for building, engaging and measuring social media.

www.shoutlet.com Management

Objective Marketer Social media marketing and analytics with integrated campaign management (Twitter, blogs, Facebook, YouTube), multi-channel execution, engagement reports and user management.

www.objectivemarketer.com Management

Wildfire Interactive Platform for easy creation , implementation & management of branded interactive campaigns including: sweepstakes, contest and give-aways.

www.wildfireapp.com Management

Sprout Cloud-based visual authoring software used to build interactive Engage Ads & Engage Apps that deliver rich, interactive, and social content across the web and mobile devices.

www.sproutinc.com Management

Spredfast Enterprise social media management system allowing an organization to manage, monitor, and measure its voices across multiple social media channels.

www.spredfast.com Management

socialTalk Allows brands to create (text, photos, videos), manage (customize workflow & approval process), publish, and measure their content strategy and posting schedule.

www.socialTALK.com Management

Crowd Factory Suite of social media marketing tools include Social Campiagn which enables marketers to acquire new customers through simple social gestures and custom marketing campaigns while easily tracking ROI.

www.crowdfactory.com Management

Vitrue Works with clients and agencies through a Social Relationship Management (SEM) platform offering Facebook tabs & applications, a publishing feature for Facebook and Twitter and mobile solutions.

www.vitrue.com Management

Sprinklr Social media marketing platform & consulting services for consumer & B2B marketers as well as agencies. Provides social media audience research, acquisition, content promotion, & measurement tools.

www.sprinklr.com Management

KickApps Self-service social media site authoring & social content management system supporting video, social networking, social graph & activity streams, apps &

www.kickapps.com Management

analytics. Enables web publishers & marketers to develop branded communities, social applications & interactive widgets on their websites and across the social web.

Postling Local business social media marketing platform to create content, stay organized and reach customers. Free for small biz or personal use.

www.postlling.com Management

HootSuite Social media dashboard for managing social content & engagement on multiple networks with team workflow and statistics.

www.hootsuite.com Management

WordPress A blog publishing system www.wordpress.com

Blog platforms

Blogger Google’s blog-publishing tool www.google.com/blogger

Blog platforms

Technorati Internet search engine for blogs with an index of more than 112 million blogs

www.technorati.com Blog conversations

BoardReader Crawls forums, blog posts, images & microblogs and lets you know when a new conversation starts specifically to discuss your brand or organization.

www.boardreader.com Blog conversations

Comment Sniper Builds targeted traffic to your site by giving you the opportunity to be the first to comment on relevant blog posts about your brand or sector.

www.commentsniper.com Blog conversations / management

Google blogs Google’s blog search engine www.blogsearch.google.com

Blog conversations

Arkayne Combines search optimization with recommended content functionality – automatically recommends other blog posts from within the Arkayne network that are similar to what you are writing about while other blogs in the network recommend posts you write which drives more traffic to your site. In-depth analytics & reporting included.

www.arkayne.com Blog platforms / Blog conversations

BlogDash Database of bloggers organized by subject area; easy to navigate; target which bloggers you’d like to

www.blogdash.com Blog management

pitch your product to.

Twitter Communities of like-minded individuals used to share updates, links, and thoughts in a 140 characters or less.

www.twitter.com Micromedia

Tumblr Share text, photos, quotes, links, music, videos from your browser, phone, desktop, e-mail, etc.

www.tumblr.com Micromedia

Utterz An online text-, video-, or voice-based discussion service

www.utterz.com Micromedia

Seesmic A video microblogging web application that gives video and webcam users easy recording and uploading capabilities.

www.seesmic.com Micromedia

Facebook A social networking site; great business networking and community potential

www.facebook.com Lifestreams/Social networks

LinkedIn Business/professionals social networking site.

www.linkedin.com Social network

MySpace A social networking site. (Quickly being replaced by Facebook)

www.myspace.com Social Network

Ning An online platform where users create their own social networks and website

www.ning.com Social network

Iminta You and your friends can share what you’re into across the various social networks to which you belong.

www.iminta.com Lifestreams

Monitter Twitter monitoring systemenabling users to follow their three favourite topics.

www.monitter.com Twitter specific

Twilerts Twitter alerts via e-mail

www.twilert.com Twitter specific

PostPost Twitter search tool enables you search for keywords and phrases being mentioned by the people who follow you on Twitter

www.postpost.com Twitter specific

Jott A voice-to-text transcription service; call the toll-free number and record a 30 second message and have it e-mailed or texted

www.jott.com SMS/Voice

back to you.

Kwiry Turns text messages into reminders you can retrieve on-line

www.kwiry.com SMS/Voice

Animoto Create professional quality videos for your business.

www.animoto.com Business

Join Me An impromptu online meeting space for up to 250 people. No need to physically gather in one spot; just click-share to download and run the app and get everybody on the same page, instantly. No need for a plane, train, projector or sandwich platter. Instant on-line meetings.

https://join.me/ Business

Posterous Whether you're blogging your great ideas with the world or sharing a new real estate listing with your clients, highly-customizable Posterous sites are a simple way to send your message where you need it.

https://posterous.com/ Business

Vistaprint Offers small businesses everything they need to market their business. We offer high-quality printed marketing materials, promotional products and marketing services.

www.vistaprint.ca or www.vistaprint.com Business

Campaigner Easily create and send effective email marketing campaigns.

www.gotmarketing.com or www.campaigner.com

Business

Flowtown Ann interface to explore the socialstreams of your most influential customers or prospects; discover who your customers really are and what they’re doing and saying on social networks.

www.flowtown.com Business

Bit.ly URL cruncher. Also includes dashboard metrics enabling measurement of number of clicks, countries clicked from, conversations around the URL, etc.

www.bit.ly Business

Tiny URL URL cruncher. www.tinyurl.com Business

Curate.Us Install the Curate.Us button to the bookmarks bar of your favourite browser and click the link any time

https://www.curate.us/ Business

you see something on a web page you want to share via Twitte, facebook, etc. – a whole page or a single quote or photo. You can even add digital sticky notes to remind yourself why you thought it was noteworthy. You can’t clip pages that require log-ins.

Wibiya Configure your custom Wibiya to include links that allow site visitors to translate the page, share the page on Twitter & Facebook, link to your YouTube gallery, show a random blog post and more. Perfect for blogs, e-commerce sites, small businesses & more. Free.

www.wibiya.com Business

Hello Bar Useful for highlighting a particular item on your site on a particular day or time of day. Easy to install toolbar at the top of your site page; free; provides statistics.

www.hellobar.com Business

PollDaddy Survey software; Create stunning surveys, polls, and quizzes in minutes. Collect responses via your website, e-mail, iPad, Facebook, and Twitter. Generate and share easy-to-read reports.

www.polldaddy.com Polls

Survey Monkey Survey software; conduct, manage and analyze survey results

www.surveymonkey.com Polls

Google Analytics www.google.com/analytics Analysis

YouTube Video-sharing site where can users can upload, view and share video clips.

www.youtube.com Video

Vimeo A video-centric social network site which supports embedding, sharing, and video storage

www.vimeo.com Video

Wonderhowto Browse, search, or network your way into the expanding universe of free video tutorials

www.wonderhowto.com Video

Docstoc Upload and share documents; all docs can easily be searched, previewed, and downloaded for free.

www.docstoc.com Documents

Slideshare Share presentations, documents, and professional videos.

www.slideshare.net Documents

Google docs A free web-based word processor and spreadsheet that enables you to share and collaborate online.

www.docs.google.com Documents

Qik Allows users to stream live video to the web from a cellphone

www.qik.com Livecasting

BlogTV Service that lets users create live video shows and chat with their audience

www.blogtv.com Livecasting

Kyte A universal digital media platform that enables brands and communities to easily produce live and on-demand digital content, distribute it to multiple online and mobile destinations simultaneously, engage with an audience through multimedia communications, and monetize their brand assets.

www.kyte.com Livecasting

Ustream Free, live interactive web broadcasting.

www.ustream.tv Livecasting

Mogulus A service that enables users to mix videos in real time to create their own live broadcast. Blend webcam, video clips from YouTube, and your own original content into your own unique TV program. When you’re not broadcasting live you can turn it on autopilot.

www.livestream.com Livecasting

Flickr An image and video hosting site. Widely used as by bloggers as a photo repository; share your organization’s/business’s photos for easy access by journalists.

www.flickr.com Photos

StumbleUpon Allows users to discover and rate www.stumbleupon.com Social bookmarking

web pages, photos and videos. A personalized recommendation engine that uses peer and social networking principles.

De.licio.us A social bookmarking service for storing, sharing and discovering web bookmarks.

www.delicious.com Social bookmarking

Alba Public Relations

PO Box 90047 Huntingdon, Quebec (Canada)

J0S 1H0 (450) 370-8357 april@albapr.ca

www.albapublicrelations.com