User Analysis- Identify your user

Need to analyze the background..

Need to analyze the background..

- Possible user group

- User’s goals and tasks

Need to understand the background..

- Business’s goals andobjectives

Profile & persona

- Profile clarifies assumption about actual users, tasks, and their environment, expectations, needs.

- Persona is fictitious but psychologically more real user who represents the larger group of user.

Research Methods Includes

Direct Indirect

Individual- One and one Interview

- Contextual inquiry

- Observation

- Shadowing

- Survey- User representative

Group- Focus group- Joint application development

Web analyticsHelp deskDiscussion forum

There is no perfect method to gather information about user, theirtasks, environment etc.

One and one interview

One and one interview

- Collect most important data

- Get the explanation of most complex issues

- Analysis of users tasks, belief, attitude, experience, expectations, needs,

environment, their reactions etc.

Focus group

Focus group

- Small group discussion on one or more topics

- Good for generating idea, brainstorming,

- Get quick, more information and feedback about users about their tasks

- Less expensive

Contextual interview

Contextual interview

- Unstructured interview process with actual user in the context of using the system in real world

- Watch and listen how user works or do their tasks in their own work environment

- More natural and sometimes more real stick

Focus group

Online survey

- Fast and cheap way to get information about users, their wants, likes, opinions, tasks

- Collect automated bulk responses

Scenario includes

Scenario includes

- Short story Includes who, what, when, how, whom, why

- Discover relationship amongst tasks

- Get the feeling of what will happen if multiple tasks occur together in real world