using bite-sized content to close the skills gap

How Caterpillar uses bite-sized content to close the Skills Gap

Agenda: •  Talent is CEO issue •  What High Impact Learning Organizations do

differently •  A conversation about CAT

@xylemelearning @dawnpoulos

Quiz: How much does the skills gap cost companies per 1000 employees?

A)  >$1 million B)  $1-‐5 million C)  $5-‐10 million D)  $10+ million

Talent is a CEO issue

Skills keep CEOs up at night

5

————Ranking————

2015 2014 2013 Challenge

1 1 1 HUMAN CAPITAL

2 3 3 Innovation

3 2 4 Customer Relationships

4 3 2 Operational Excellence

5 8 9 Sustainability

6 5 8 Corporate brand & reputation

7 6 5 Global political / economic risk

8 7 6 Government regulation

9 9 7 Global / international expansion

10 10 10 Trust in business

Cite challenge as being of “greatest concern in the coming year”

Source: The Conference Board

©2015 Xyleme, Inc. – All Rights Reserved

More, deeper skills gaps to fill

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58% 74% 51% of employers think college

graduates are not adequately prepared for the workforce

of businesses report persistent shortages of

talented mid-‐level managers

of businesses report that they sEll don’t have enough

talented execuEves

Sources: McKinsey & Co., Bersin by Deloitte


Skills shelf life is decreasing

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Source: CAT


Quiz: What percent of learning content is currently mobile enabled?

A)  0-‐15% B) 15-‐35% C) 35-‐50% D) +50%

L&D is not seen as a value-driver

10

Overall, 52% of orgs are mediocre or worse HILOs are 8.33x more likely to be seen as strategic business partners

Source: Bersin by Deloi4e


Businesses are not ready

11

Learning and Development issues exploded from the 8th to the 3rd most important talent challenge this year in DeloiRe’s Global Human Capital Trends survey.


When businesses think in the short term, relying on the spot market for talent rather than cultivating talent pipelines, they create a major threat to ensuring their own long-term competitiveness and that of the U.S. as a whole.

Joseph B. Fuller -‐ Senior Lecturer in General Management at the Harvard Business School and co-‐author of Bridge the Gap: Rebuilding America’s Middle Skills.

How do High Impact Learning Organizations like CAT do things differently?

HILOs have strong content capabilities

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“It’s one thing to produce learning content. It’s really another to measure it, understand its impact on performance, and make changes to affect learning outcomes. And that’s exactly what we are doing with Xyleme: making our learning content personal, prescriptive, and predictive.”

-‐Michael Miller, Division Manger, Global Service Training at Caterpillar


For HILOs, content is strategic

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70% of content is unique to the enterprise

CUSTOM PROGRAMS

OFF-THE-SHELF PROGRAMS

OPERATIONAL RUN THE BUSINESS

STRATEGIC WIN IN THE MARKET

Systems Rollout Call Center Training Product Introduction

Business Critical Skills Competencies Processes

IT Training Desktop Skills Project Management

Sales Techniques Customer Service Techniques Regulatory Compliance

70%

30%

Source: Bersin by Deloi4e


Quiz: What percentage of workers use search for workplace learning?

A)  >20% B)  40-‐60% C)  60-‐80% D)  +80%

HILOs expand staff competencies

Instructional Designer

Facilitator

TrainingAdministrator

eLearningDeveloper

L&D Manager

LearningConsultant Content

Developer

ContentStrategist

ExperienceCurator

WebDesigner


HILOs have a content strategy A REPEATABLE METHOD OF:

•  Identifying content requirements •  Creating structured content for reuse, •  Managing that content from a single source, •  Assembling content to meet learner needs, •  Delivering content where learners are, •  Measuring its effectiveness, and •  Continuously improving high-value content


Concept

Levels

Modality

Device

1

19

3 9 27 Learning Systems Learners


Quiz: In terms of L&D staff, how much does the industry spend on designing & developing learning content worldwide?

A)  0-‐$5 billion B)  $5-‐10 billion C)  $10-‐15 billion D) $15+ billion

A conversation about CAT

CAT’s journey

2012 2016

Establish contentstrategy

Choose technology vendors

Implement multi-generational plan

Implement Single-source

Create content asBite-sized objects

New ILT andeLearning framework

Expand usage of video & enable mobile delivery viaresponsive design

Begin tracking analytics via xAPI

Social components forReal-time collaboration

Individual learning pathsfor predictive, prescriptive & personalized learning


Make it accessible & contextual

How do I….

SEARCH

RETRIEVE

Targeted, Relevant, Easy to Digest


The 3Rs

AdapEng to Change

Managing Ambiguity

Searching for InformaEon

Merging work and non-‐work

Running from meeEng to meeEng

Design for the modern learner

Create a library ofreusable content

Design content to beplatform agnostic


Bite-sized & reusable

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How to login

How to access

billing history

How to adjust a payment

During your day, you will receive a variety of requests from your clients and will need to check their account in order to address the client's need.

To do this you will access the Client Star system.

Once you are in the system, verify the client's identify by checking their….

If the client has an issue with their bill, you will need to check their billing history.

How to login

How to access billing history

In order to manually adjust a client's account, you must first login to the Client Star system.

And access the billing history

There are typically three types of adjustments that need to be made. The most common one is…

Sometimes you need to…

How to login

How to access billing history

How to adjust a payment

Client Service Billing Specialist


Keep it simple & elegant

•  Click •  Touch •  Drag •  Scroll •  Zoom

•  Video •  SVG Images •  HTML5/CSS Animations •  Multiple Choice, Simple

Matching, Drag, Sort, Flip, Reveal


Manage & publish

Searchable

Consistent

Accurate

Relevant

Maintainable

Measurable

Support Con8nuous Learning

Learning Path

+ + + +

Email with 3 min video and a checklist

+ +

+ + + Classroom followed by email reminders, podcasts, and a coaching guide

LCMS


Analyze

Commented

Who is consuming?How are they consuming?Which have highest consumption?

Which audiences prefer which modalities?What changes to performance are we seeing?How can we make content more accessible?

Completed

Downloaded


THANK YOU! Read the Skills Gap blog post and watch the CAT video here Comments? @dawnpoulos

using bite-sized content to close the skills gap

Technology