using library statistics

D. Becker H. Hartle

IATUL Conference, Singapore - June 2012

to inform, promote and advocate library services for new to inform, promote and advocate library services for new generation usersgeneration users

ContentsContents


IntroductionStatistics and marketing for

ManagementLibrary staffFacultyStudents

Conclusion

MarketingStatistics

Strategic plan

Marketing

Statistics


Market segmentationMarket segmentation

Market segmentation in line with University strategyAligning segment characteristics with productsFundamental needs of usersDesign marketing plan


ManagementLibrary staff

Faculty

Students

Presenting statisticsPresenting statistics


Offering statistics in context

Using graphical

representations

Ensuring the

statistics suit the

audience

Incorporate real-life

examplesFactual and well-balanced

Portraying statistics from the user’s point of view

Creating comparisons

Projecting future trends

Affects of inflation Putting the library

in context


Statistics and marketing for Statistics and marketing for managementmanagement


Involve CPUT management in library promotions and activities

Vice-Chancello

r

Deputy Vice Chancellor :

Research

Statistics and marketing for Statistics and marketing for library stafflibrary staff

Statistical databaseTrainingMarketing initiatives


Statistical databaseStatistical database

recording of annual statistics inputting of monthly statistics “official” library statistics access a variety of statistics in one place access to statistics via reports


TrainingTraining

Library staff as Library staff as key role key role

players in players in marketingmarketing



Circulation staff promoting FIFA world cup 2010

IATUL Conference, Singapore - June 2012Librarians celebrating Heritage

day

Statistics and marketing for Statistics and marketing for facultyfaculty

Faculty review reportsKnowledge sharingEngineering caucus


Faculty programme reviewsFaculty programme reviews


Faculty review statisticsFaculty review statistics


Faculty reviews - Faculty reviews - Library Library usageusage


Example of the number of items circulated per user type within the department

ProcessProcessReport includes: department budget allocation, ILL,

database usage, training statistics, etc.Librarians provide comment and insightTaken to University Quality Assurance Department

for inputApproved by Deans


Knowledge sharingKnowledge sharing



http://vimeo.com/164260120

Library staff involvementLibrary staff involvementFaculty meetingsSenate Teaching and Learning CommitteeWork group for evaluating Information Literacy

integration into course structuresRe-curriculationPlagiarism policy



Engineering caucus

Statistics and marketing for Statistics and marketing for studentsstudents

Student experiences Language ‘Graphic novel’ approach Academic literacy programme E-Resources fair



Student Experiences

LanguageLanguage


Visible barriers @ CPUT

Language speakers:

isiXhosa (35.7%)

English (32.8%)

Afrikaans (19.6%)

Impact on Marketing approachImpact on Marketing approach


Graphical representationsReducing of text


I am in the Library, but where should I start?

Impact on Marketing approachImpact on Marketing approach


Graphical representationsReducing of textWording simple and to the pointPromoting literacy and computer literacy


I can do all my research at the Learning Commons, type and print my assignment, with staff to help!

Academic literacy programme Academic literacy programme Academic literacy programme (Leesnet)

Initially for Afrikaans speaking education studentsTo be adapted for other language groups

GOALSDevelop reading comprehensionImprove reading speedDevelop tertiary level academic literacy


Marketing LeesnetMarketing Leesnet


Collaboration between Library Marketing Unit and Wellington library staffArrange colloquiumAwareness campaign Information kitPanel discussion with experts

Electronic Resources FairElectronic Resources Fair



Direct marketing to students


Librarians were available to guide students


Atmosphere change, electric, animated, INTERESTED students


This type of marketing strategy proved successful in creating awareness

In conclusion …In conclusion …


Future plans:focused market segment analysisfocus group sessions for online trialsusing analysis tools to gain a realistic view of an

accepted percentage of penetration within our overall university population


Thank you

using library statistics

Documents

marketing iatul conference

department iatul conference

management iatul conference

research iatul conference

deans iatul conference

reports iatul conference

context iatul conference

contents iatul conference