using linkedin for business development
Post on 19-Sep-2014
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At Don Varney's January 2013 "Food for Thought" gathering, I presented these tips for leveraging LinkedIn. While Facebook and Twitter get more attention, LinkedIn is an underused gold mine for business networking. Try its search. Optimize your profile.TRANSCRIPT
Using LinkedIn for Business Development
Firecat Studio January 3, 2013
Why LinkedIn?
• Business focused social networking • Saturation within the U.S. • Searchability • Word of mouth • Visibility • Ability to target specific groups • Showcase your expertise • Publicize events
U.S. LinkedIn Demographics
Age
Source: Amodiovalerio Verde, 2012
1. Complete your profile and encourage staff to do so as well
2. Complete a business profile 3. Connect with your network 4. Join groups, lurk and learn, then
participate 5. Showcase your expertise with
answers
LinkedIn Checklist
Make Connections
• Educational background, including training
• Professional groups and affiliations • Nonprofit / volunteer • Family and friends • Leisure activities and interests
LinkedIn Connection Ideas
LinkedIn Tools
Targeted LinkedIn Advertising
Target specific: • Locations • Job descriptions • Demographics Pay by the: • Click • View • $10 day min.
Tip: Facebook also offers the same targeted
ad capability
Firecat Studio
Susan Price, CEO & Chief Strategist Firecat Studio LLC 918 Nolan #104 San Antonio, TX 78202 210.320.2391 studio 210.872.0445 mobile [email protected] http://firecatstudio.com Firecat Studio on Facebook @FirecatSue