using new media to engage with audiences handbook (for museums)

8/17/2019 Using New Media to Engage With Audiences Handbook (for museums)

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Using new media to engage with audiences

28 June 2010 at The Lightbox, Woking

Presented by Martin Bazley and Nicole Smith.

In association with Renaissance South East


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Using new media Page 2 of 22 Martin Bazley and Nicole Smith

Using new media to engage with audiences

Overview .................................................................................................................... 3

Introducing New Media, including Social Media ......................................................... 4

Some social media tools and their uses .................................................................. 5

Wikipedia .............................................................................................................. 10

Google maps and Tripadvisor ............................................................................... 11

Planning appropriate use of social media ............................................................. 12

Creating a short film ................................................................................................. 13

Why do it ............................................................................................................... 13

How to do it ........................................................................................................... 14

Creating a podcast ................................................................................................... 15

What is a podcast? ............................................................................................... 15

Why do it ............................................................................................................... 16

How to do it ........................................................................................................... 16

Other areas to be aware of ....................................................................................... 18

Accessibility in new media .................................................................................... 18

Digitisation ............................................................................................................ 18

Copyright – Creative Commons, IP issues ........................................................... 19

Audience development and evaluation ................................................................. 20

References and links ................................................................................................ 21

Finding suppliers ...................................................................................................... 21

Glossary ................................................................................................................... 22


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Overview

This guide was produced for the course „Using new media to engage with audiences‟

delivered on 28 June 2010 by Martin Bazley and Nicole Smith on behalf of

Renaissance South East, facilitated by Jo Graham.

It is aimed mainly at people working in non-technical roles in museums and heritage,

and offers a brief overview of some of the ways new media can be used to engage

with audiences.

„New media‟ here means digital media, including social networking tools. We are not

covering emerging or other specialist technologies here.

Martin Bazley

Martin Bazley is an Online experience consultant and Director of Martin Bazley & Associates www.martinbazley.com , providing websites and digital project

management, evaluation, user testing, consultancy and training to the cultural sector.

Almost all his work comes via direct referral from clients and contacts. Martin has

more than 10 years' experience of developing, evaluating and project managing

online resources and a whole range of other digital technologies.

Martin Bazley spent 7 years as Internet Projects Manager in the Learning Unit at the

Science Museum, London. Prior to this he taught for 8 years in a range of schools,

and subsequently worked on e-learning projects for MLA South East, before setting

up the Martin Bazley & Associates consultancy.

Martin is also Chair of www.digitallearningnetwork.net the Digital Learning Network

(DLNet) sharing ideas and offering support through events, networking and advice,

where you can register for free and find others in your area.

Nicole Smith

Nicole has a background working in Archaeology (in particular archaeological

computing) and also as a coordinator for eLearning at Higher Education institutions. After a post as Assistant Curator in Surrey, Nicole currently works as the New Media

Museums Education Officer for Hampshire County Council Museums Service.

Specialising in the use of technology to improve access to collections and the use of

new media to support the work of museums, Nicole is currently working on a project

designing new media-based school sessions for Basing House in Hampshire. She

begins a PhD in October researching into how the web can be better used by the

cultural and heritage sector to share our collections and knowledge.

http://www.martinbazley.com/http://www.martinbazley.com/http://www.martinbazley.com/http://www.digitallearningnetwork.net/http://www.digitallearningnetwork.net/http://www.digitallearningnetwork.net/http://www.digitallearningnetwork.net/http://www.martinbazley.com/


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Introducing New Media, including Social Media

Technology is becoming cheaper and easier to use, and in the last few years a

whole new range of options for engaging with audiences have become available,

often labelled „social media‟.

This document aims to raise awareness of the possibilities and offer onward links to

look at the broad range of options available: whether you have £50 to produce online

videos, or £5000 to digitise a collection.

Examples of new media are

- social media

- digital photography

- video production

- digitisation of collections (photographing / scanning)

- making digitised images accessible online

- etc.

Specific social media services include Facebook, YouTube,Twitter, Flickr, Posterous, Tumblr, Slideshare, WordPress and

Blogger, Wikipedia, (Del.icio.us).... etc

„Social‟ because these online tools make communication and sharing really easy,

and have created a real buzz in the last few years. Whether or not you choose to

join in, people are or will be talking about your museum online, so it makes sense to

understand how these tools work.


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Some social media tools and their uses

WordPress and Blogger

Descript ion

WordPress and Blogger are sites that provide free (and subscription-based) blogs to

users. WordPress can also be used to create and update simple websites.

A blog (abbreviation of web-log) is an online journal where users can add content to

a website to share thoughts, images, articles, links, etc. Each piece of content

added to a blog is referred to as a „post‟. Writing on a blog site is called „blogging‟.

Blogs can be subscribed to so that users receive updates when content is

added/changed. Blogs usually have a commenting options and this is often well

used for conversations about the subject being discussed in the blog post.

Uses

Blogs tend to be managed by individuals and sometimes are based around a

particular interest (some curators blog about their daily routines) but are being usedmore and more by organisations and institutions as a way to communicate with

individuals in a more casual manner than that used by their public website. This is

not however always the case (see East Anglia Museum of Rural Life example

below). Blogs are an opportunity often to speak with a different voice. Some

museums use blogs to talk online to specific audiences (see Dulwich Picture Gallery

blog example below).


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Examples

The Museum of East Anglian Life uses WordPress to power its main public website.

The blog is their main mode of online communication. They pull in lots of other

content from other social networking sites that they are using, including Flickr and

Twitter.

DulwichOnView - blog, Facebook, Twitter, Flickr. DulwichOnView is a blog set up

specifically to target younger potential visitors to the Dulwich Picture Gallery without

alienating their existing audience.

Facebook

www.commoncraft.com/social-media-pack (social media, social networking videos)

Descript ion

Facebook is a social networking platform that began as an online space for Harvard

students to chat online and to make „friends‟ with other students. The platform grew

quickly and was opened up to all web users over 13 years of age. Facebook allows

users to locate other users using names, email or group affiliation, and then to make

„friends‟ with users allowing following of users‟ activities within the Facebook

platform. There are a growing number of tools that can be used to extend Facebook

as well as enabling linking to other social networking platforms.

Uses in museums

Facebook provides opportunities for museums to advertise events and exhibitions

using Fan pages that Facebook users can link to. Facebook offers the potential for

building online communities and for promotion of projects and competitions as it has

useful information sharing tools.

http://dulwichonview.org.uk/http://dulwichonview.org.uk/http://www.commoncraft.com/social-media-packhttp://www.commoncraft.com/social-media-packhttp://www.commoncraft.com/social-media-packhttp://dulwichonview.org.uk/


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Examples

The Tate Facebook fan page is used by all of the Tate sites to discuss forthcoming

events and to share information. One very popular post is a daily image that is sent

out to „Friends‟ of the fan page that is inspired by that day‟s weather report. A great

way to remind users of your institution every day without seeming intrusive!

The Tate fan page has brought together a completely artificial community of users

who are fans of one or more of the Tate sites. It is a great example of how

Facebook (and any social networking tools) can be used to communicate with

audiences in a way that would not be possible away from the online world. For

instance, the fan page facilitates conversations between Tate fans that would never

meet in real life as they frequent St. Ives rather than the London site.

The Brooklyn Museum fan page is a very active site

The Willis Museum in Basingstoke uses Facebook to communicate with regular

visitors to the museum. Sending invitations to friends when events and new

temporary exhibitions are coming up.

There is some very useful

guidance Facebook and social

media in general on this blog

www.museummarketing.co.uk/2010/02/02/facebook-for-a-museum-part-1/

http://www.museummarketing.co.uk/2010/02/02/facebook-for-a-museum-part-1/http://www.museummarketing.co.uk/2010/02/02/facebook-for-a-museum-part-1/http://www.museummarketing.co.uk/2010/02/02/facebook-for-a-museum-part-1/


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Twitter

www.commoncraft.com/social-media-pack (twitter and twitter search)

Descript ion

Twitter is a platform for micro-blogging. This is a form of blogging where you can

share what‟s going on by posting messages to others and by receiving them also.

The messages are called „tweets‟. Twitter is unusual as it only allows 140

characters for each tweet sent. This ensures that it really is „micro‟-blogging, and

tweets are updated regularly and easily. Tweets can be read and posted at

www.twitter.com or through other applications. For instance, many Twitter users

tweet using their mobile phones. Other terms include – „Followers‟ – other users of

Twitter that are following your tweets; „Retweet‟ – reflecting a tweet you like out to

your own network – this can mean some messages spread virally extremely quickly.

Uses in museums

There are lots of museums using Twitter to communicate with interested parties.

Twitter is mainly used by museums to maintain their profile or to make

announcements. There are some instances of museums using Twitter to run

competitions; but beware, this is very time-consuming and should only be done if

there is appropriate staff time available for this offer.

MuseumsNext blog has a good step-by-step guide to using Twitter:www.museummarketing.co.uk/2010/01/19/step-by-step-guide-for-museums-getting-started-on-twitter/

Examples

Museum of London Facebook, Twitter, Flickr, YouTube

Geffrye Museum Facebook Geffrye Museum Twitter

Some museums on Twitter www.followamuseum.com/uk.html

http://www.commoncraft.com/social-media-packhttp://www.commoncraft.com/social-media-packhttp://www.twitter.com/http://www.museummarketing.co.uk/2010/01/19/step-by-step-guide-for-museums-getting-started-on-twitter/http://www.museummarketing.co.uk/2010/01/19/step-by-step-guide-for-museums-getting-started-on-twitter/http://www.museummarketing.co.uk/2010/01/19/step-by-step-guide-for-museums-getting-started-on-twitter/http://www.facebook.com/pages/Museum-of-London/27560776046http://www.facebook.com/pages/Museum-of-London/27560776046http://www.facebook.com/pages/London-United-Kingdom/Geffrye-Museum/30950390897http://www.facebook.com/pages/London-United-Kingdom/Geffrye-Museum/30950390897http://twitter.com/GEFFRYEhttp://twitter.com/GEFFRYEhttp://www.followamuseum.com/uk.htmlhttp://www.followamuseum.com/uk.htmlhttp://twitter.com/GEFFRYEhttp://www.facebook.com/pages/London-United-Kingdom/Geffrye-Museum/30950390897http://www.facebook.com/pages/Museum-of-London/27560776046http://www.museummarketing.co.uk/2010/01/19/step-by-step-guide-for-museums-getting-started-on-twitter/http://www.museummarketing.co.uk/2010/01/19/step-by-step-guide-for-museums-getting-started-on-twitter/http://www.twitter.com/http://www.commoncraft.com/social-media-pack


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Flickr and YouTube

Descript ion

Flickr and YouTube are examples of file-sharing sites. These are websites that allow

users to share content online; uploading images (Flickr) and/or videos (YouTube) for

other users to see. Flickr and YouTube are only two examples; there are hundreds

of file-sharing sites to choose from. Flickr is the most popular for photos, and

YouTube for video content. Once videos have been uploaded to the site, a

description can be added and then content can be tagged. Tagging is a way of

associating keywords with content. For example a video about a World War II

exhibition at Westbury Manor Museum in Fareham may have the tags: Fareham,WestburyManor, Hampshire, HampshireCountyCouncil, WWII, WorldWarII, war,

army, battle.

Uses

File-sharing sites are being used by museums to quickly and easily share videos and

images that would otherwise take up lots of room on their own websites. The great

thing about using file-sharing sites is that they take the strain memory-wise hosting

your memory-heavy content.

Examples

The London Transport Museum ran a photography competition called „My suburbs‟

through Flickr that was very successful and resulted in a collection of images that

they could possibly now accession into their collections.

The Manchester Museum uses YouTube to extend its museum. They have lots of

videos that discuss objects relevant to their collections, but at different locations.


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Many of their videos were developed as part of their project: Collective

Conversations.

National Maritime Museum ran the Astronomy Photographer of the Year competition

through Flickr. Users uploaded photographs that they had taken of the night sky to

enter a competition. The competition was hugely successful and is an example of

how social networking sites have made it possible to run competitions with little or no

resources that would have been impossible to host in the real world. NMM

contacted Flickr initially and explained what they were planning. Flickr worked with

them to develop a robot that looked at all photographs uploaded by Flickr users and

farmed out coordinates that the users had provided to create astrotags. These

astrotags will provide a way of creating in the future a 3D map of the night sky,

placing photographs of the sky in the relevant places in a 3D representation of the

sky at night-time.

Wikipedia

Descript ion

Wikipedia is a wiki. Wikis are websites that enable collaborative creation and editing

of content online. Users can add and edit content across the whole site, and can

also see the history of that content. Users can also „track-back‟ to see previous

content versions and can change the content back to one of those editions. Editing

wikis is very quick and users write in simple mark-up language. A great function in

wikis is the ease with which they enable the linking and cross-referring to other

pages. There are wiki sites that allow users to set up and run their own wikis, giving

other users different levels of access. Examples include PBwiki and WikidPad.


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Uses

Wikipedia pages list very high in Google search results and many museums are

realising the importance of ensuring that there is an entry for their museum, and

keeping it up to date.

At the time of writing the British Museum is experimenting with ways in which

Wikipedia can be used to offer ways into particular collections and themes:

http://en.wikipedia.org/wiki/Wikipedian_in_Residence

Wikis are a good way to provide an online space for collaborative content creation if

a project requires it. They are being used increasingly by Higher Education

institutions to encourage collaborative group projects.

Examples

The British Postal Museum and Archive website hosts a wiki where users have been

adding content around nine themes. The site allows users to add their own

memories of the Post Office to the wiki.

The National Archives has a wiki called „Your Archives‟ where users can add content

that gives their own information about content available in the main

Catalogue/Research Guides/Documents Online/National Register of Archives. The

pages for the National Archives content have links back to Your Archives

encouraging users to add content relating to that record.

Google maps and Tripadvisor

http://en.wikipedia.org/wiki/Wikipedian_in_Residencehttp://en.wikipedia.org/wiki/Wikipedian_in_Residencehttp://en.wikipedia.org/wiki/Wikipedian_in_Residence


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Descript ion

There are lots of online mapping systems with collaborative elements to them.

TripAdvisor and Google maps are two examples, although there are many other

sites available. Google maps has lots of tools for the creation and sharing of maps

(for example heritage trails, suggestions for days out, etc.). TripAdvisor is a site

where users can add content to an ever-growing reference site for trips. There is an

option to locate places to visit and sites can edit content referring to their own

organisation. Users of TripAdvisor are encouraged to add reviews and comments to

the site descriptions.

Uses

Google maps provides a useful way to illustrate locations, routes, and historical

happenings. Some museums are using mapping systems to suggest tours or days

out to visitors. You could create your own map with points of interest relating to an

event that you hold the collection for and then link to it from your website. Museums

can overlay key sites onto Google Earth, Google maps or other mapping sites to

illustrate information provided on their public website.

Examples

The U.S. Holocaust Memorial Museum and Google Earth have been working

together on the Online Darfur Mapping Initiative, mapping significant photographs,data and eyewitness testimony over a Google Earth layer.

Planning appropriate use of social media

Three key areas:

1. Choosing the right platform: Understanding how social media-sharing sites

can engage with audiences, especially young people. Why and where to use

social networking platforms for best impact. Using social media to establish

an online presence – which may be slightly different to your main website

identity.

2. Managing content: What content to put up – not every single photo – how

can you make content as compelling as possible? Managing conversations

and relationships.

3. Planning and assessment: How will you measure success? Be aware of

the difficulty of objective measurement.


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There are lots of useful blog posts about social media on this blog:

www.museummarketing.co.uk including for example:

10 questions to ask yourself before jumping into Social Media?

Tuesday, April 20th, 2010

I am looking at a social media handbook, and I am thinking about what questions a

member of staff in the museum should think about, when approaching social media:

What are you trying to achieve? What is your goal?

Who are you trying to reach?

What is the right social media platform to achieve your goal and reach your

chosen audience?

Could you achieve this better within the museums website?

How much time and resources will this project take, and who will be

responsible for ongoing maintenance?

How will you measure success?

How will you brand the content to ensure that it is credited as coming from

the museum?

Does this fit with the overall goals of the organisation?

What will happen with the project long term?

You might notice that I actually only have nine questions here, what would you add

to this for a tenth question, or eleventh, twelfth etc?

Creating a short film

Why do it

Virtual tours – rather than spending a lot of money creating a 3D virtual tour that can

take a long time to download, contain no people at all and which can be tricky to

update, give website users a better feel for the atmosphere of your museum through

a short series of film clips.

Curator interviews etc – find out what topics or objects your visitors are interested in

and interview a curator. Edit out your questions, to leave a 1-2 minute film including

titles.

http://www.museummarketing.co.uk/http://www.museummarketing.co.uk/http://www.museummarketing.co.uk/2010/04/20/10-questions-to-ask-yourself-before-jumping-into-social-media/http://www.museummarketing.co.uk/2010/04/20/10-questions-to-ask-yourself-before-jumping-into-social-media/http://www.museummarketing.co.uk/2010/04/20/10-questions-to-ask-yourself-before-jumping-into-social-media/http://www.museummarketing.co.uk/


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Showcase education workshops – this can really bring the education pages of your

website to life! Be careful not to make children identifiable (and have a permission

form signed by the school).

Recording events (but keep it short) – if you have any live events or talks going on,

offering these as video or audio can be a good idea – but edit them heavily, down to

not more than 5 minutes.

How to do it

Equipment

Video camera

Tripod (optional) – to get a steady shot

Laptop with editing software (optional) – see below

Microphone for better sound quality (optional)

Edit-free film productionThis is where you just film only bits you need in the right sequence, so you don‟t

need to edit it, unless you want to add titles and music. The key to success is good

storyboarding (planning) – and practice!

Although aimed at young people, this guide has a few useful pointers:

www.bbc.co.uk/cbbc/meandmymovie/ And there is the rather basic:

www.familyvideos.co.uk/InCameraEditing.html

Film editing software

iMovie (Apple Mac computers) or MovieMaker (Windows computers) – free with

computer, although for Windows 7 you may have to download it.

Adobe Premiere Elements – lets you do a bit more, like „cutaways‟ (insert a video

clip in the middle of another video clip and keep the audio from the first clip running

underneath it).

New software comes out all the time - Google „easy to use video editing software‟.

http://www.bbc.co.uk/cbbc/meandmymovie/http://www.bbc.co.uk/cbbc/meandmymovie/http://www.familyvideos.co.uk/InCameraEditing.htmlhttp://www.familyvideos.co.uk/InCameraEditing.htmlhttp://www.familyvideos.co.uk/InCameraEditing.htmlhttp://www.bbc.co.uk/cbbc/meandmymovie/


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Putting film clips on your website

Upload the clips to YouTube (create your own „channel‟) and either link to them or

better still „embed‟ the clips in the page – that means users do not actually leave

your page to view the video.

YouTube is blocked in some schools and councils (although this is improving) so you

could use another method. Flash is the best format to use for video on the web. If

you get stuck, get in touch.

Creating a podcast

What is a podcast?

The term podcast comes from „iPod‟ and „broadcast‟. The idea is that people can

download a series of audio (or video) clips onto their iPod (or any other portable

player, or their computer)


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What distinguishes a podcast from just putting some audio clips on your website is

the RSS (Really Simple Syndication) feed (an XML web page) that „tells‟ people

when a new episode appears in your podcast series.

Why do itPeople often find audio podcasts easier to consume as they can listen while doing

something else – as opposed to having to use the computer.

A podcast takes quite a bit longer to produce (and consume) than a few items on

Twitter, Facebook etc, but people subscribed to a podcast series are generally

happy to wait a month or more for each podcast.

You can use podcasts as another channel for promoting activity of your museum by

getting people to engage with specific topics.

Shortened versions of talks etc can be popular. They will need editing though!

Audio guides are not good candidates for podcasts.

How to do it

Equipment:

Recording device – lots of things to consider here. See references below. You can

just use a microphone plugged into your laptop, provided the sound card is good

enough – try it.

Computer/ laptop with editing software and headphones to listen with (important).

You can just use the earphones that come with iPods for this.

Formats and interviewing...Your podcast might comprise:

- an interview, for example with a curator

- a package, led by a presenter – in which there is one or more interviews, with

some factual narration holding it all together

- extracts from a talk or event, with an introduction and ending – keep it short!


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Interviewing tips:

- choose an engaging interviewee

- plan things carefully and note them down, but do not script the interview

- keep questions open-ended, and ask just one at a time – pause and listen

- avoid talking or „aha‟- ming while the interviewee is speaking

Audio editing software

There are many programs you can use, but in general Audacity is the best option as

it is free, powerful and easy to use.

http://audacity.sourceforge.net/

In order to save your audio as mp3 files, you will also need to download the lame.dll

encoder – instructions on the above site.

Uploading and promoting your podcasts

This is the most technical bit about

podcasting, but there are lots of free or

cheap ways to get it done.

A good program to try is ePodcast

Express, available for around £20 at

www.industrialaudiosoftware.com/product

s/epodcastexpress.html

What you end up with is a special web page in XML called an RSS feed

– it lists episodes, and shows other computers where to download them.

When you add a new episode to the feed, your subscribers‟ computers

will download it for them. You can also use iTunes and other

„aggregator‟ sites (services offering access to many podcasts).

You can also use www.feedburner.com or similar to monitor the usage

of your podcasts.

For lots more tips and advice contact BBC-trained Rachel Salaman at:

www.audiofortheweb.com

http://audacity.sourceforge.net/http://audacity.sourceforge.net/http://www.industrialaudiosoftware.com/products/epodcastexpress.htmlhttp://www.industrialaudiosoftware.com/products/epodcastexpress.htmlhttp://www.industrialaudiosoftware.com/products/epodcastexpress.htmlhttp://www.feedburner.com/http://www.feedburner.com/http://www.feedburner.com/http://www.audiofortheweb.com/http://www.audiofortheweb.com/http://www.audiofortheweb.com/http://www.feedburner.com/http://www.industrialaudiosoftware.com/products/epodcastexpress.htmlhttp://www.industrialaudiosoftware.com/products/epodcastexpress.htmlhttp://audacity.sourceforge.net/


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Other areas to be aware of

Accessibility in new media

Try to maximise the accessibility of your new media resources.

The Web Accessibility Initiative (WAI) provides guidelines for improving accessibility

to online media. The Web Content Accessibility Guidelines (WCAG) are the most

useful when thinking about providing alternative text for images and giving

information that will be most useful to users with software and tools to re-present

data in a more accessible format. www.w3.org/WAI/

Accessibility needs to be considered when thinking about the devices that users will

use to access your content. Will your videos always be seen on a 15‟‟ monitor, or

will some users be accessing your content using their mobile phone, for example?

Luckily, making websites accessible means mostly focusing on fairly straightforward

things, most of which you should do for any audience.

Be aware of good practice in Writing for the web: http://bit.ly/anzaUJ

The Jodi Awards celebrate excellence in accessible cultural websites and digital

media www.jodiawards.org.uk

Digitisation

Digitisation means scanning or digitally photographing objects and documents – like

photographs, manuscripts, printed text, artworks etc – into a digital format so that

they can be manipulated and made accessible online.

There is this easy to read guide: http://bit.ly/9Ca1tN

Another good place to start is Collections Link:

Collections Link

http://www.w3.org/WAI/http://www.w3.org/WAI/http://bit.ly/anzaUJhttp://bit.ly/anzaUJhttp://www.jodiawards.org.uk/http://www.jodiawards.org.uk/http://www.jodiawards.org.uk/http://bit.ly/9Ca1tNhttp://bit.ly/9Ca1tNhttp://shar.es/mIrwVhttp://shar.es/mIrwVhttp://bit.ly/9Ca1tNhttp://www.jodiawards.org.uk/http://bit.ly/anzaUJhttp://www.w3.org/WAI/


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Copyright – Creative Commons, IP issues

Creative Commons has straightforward licensing

suggestions and links to other content. Many cultural

institutions are gaining wider audiences through

Creative Commons.

As with all content managed and created by museums,

there are copyright and intellectual property right issues

to consider. Here are some of the main points:

Filesharing – Always have a clear statement on your site that explains what the

intended end use is for images if you are asking users to upload content to your site.

If you are intending to showcase them in your gallery afterwards, or include them on

your website, or accession them into your collections, you need to tell the users thatthis is the intention. Include a statement about reuse. Try to make the use of the

content time-bound. i.e. we will reuse your photographs on our website for 2 years.

Always respect the intellectual property rights of users providing content, try to

acknowledge content providers. It is common practice to use the user name that the

individual uses in that particular website.

Sharing your content - Try to use Creative Commons licenses for all of your own

online content that is produced using social media. For digital media, have a clear

statement alongside the media explaining what the copyright of the

image/video/audio is.

Re-use of your content - If you have images/videos that you want to discourage

users to reuse then provide only very low quality images/videos. There is also

always the option of adding a watermark that carries your organisation‟s name/logo

so that ownership of the content is more obvious. There is no foolproof way (that

doesn‟t cost thousands of pounds) to protect images/videos from being copied if they

are online. If you have images/videos that you do not want users to reuse, do not put

them online.

Collections Link Copyright Fact sheets: http://bit.ly/aXtIuq

Interview with the Chief of Technology for Brooklyn Museum -

http://creativecommons.org/tag/brooklyn-museum

Creative Commons - Powerhouse Museum case study -

http://wiki.creativecommons.org/Case_Studies/Powerhouse_Museum,_Sydney

http://bit.ly/aXtIuqhttp://bit.ly/aXtIuqhttp://creativecommons.org/tag/brooklyn-museumhttp://wiki.creativecommons.org/Case_Studies/Powerhouse_Museum,_Sydneyhttp://wiki.creativecommons.org/Case_Studies/Powerhouse_Museum,_Sydneyhttp://creativecommons.org/tag/brooklyn-museumhttp://bit.ly/aXtIuq


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Audience development and evaluation

Successful digital projects have evaluation built into the planning, development and

review stages.

Developing and Evaluating Online Learning

Resources - Guidelines and examples of good

practice:

http://bit.ly/b9xQbk

This presentation has many slides. Slides 100

onwards are about when and why to do

evaluation during project development.

www.slideshare.net/martinbazley/developing-

and-evaluating-online-learning-resources

This small site offers guidance on planning and

implementing audience research in digital

projects, including a short section on social media.

http://onlineaudiences.wordpress.com/

The JISC SCA guidance mentioned in the above site

is at:

http://sca.jiscinvolve.org/wp/audience-publications/

Classroom-based user testing of online resources for schools:

http://www.archimuse.com/mw2007/papers/arbach/arbach.html

www.slideshare.net/museumsandtheweb/mariruth-leftwich-and-martin-bazley-

pedagogy-and-design

http://bit.ly/b9xQbkhttp://bit.ly/b9xQbkhttp://www.slideshare.net/martinbazley/developing-and-evaluating-online-learning-resourceshttp://www.slideshare.net/martinbazley/developing-and-evaluating-online-learning-resourceshttp://www.slideshare.net/martinbazley/developing-and-evaluating-online-learning-resourceshttp://onlineaudiences.wordpress.com/http://onlineaudiences.wordpress.com/http://sca.jiscinvolve.org/wp/audience-publications/http://sca.jiscinvolve.org/wp/audience-publications/http://www.archimuse.com/mw2007/papers/arbach/arbach.htmlhttp://www.archimuse.com/mw2007/papers/arbach/arbach.htmlhttp://www.slideshare.net/museumsandtheweb/mariruth-leftwich-and-martin-bazley-pedagogy-and-designhttp://www.slideshare.net/museumsandtheweb/mariruth-leftwich-and-martin-bazley-pedagogy-and-designhttp://www.slideshare.net/museumsandtheweb/mariruth-leftwich-and-martin-bazley-pedagogy-and-designhttp://www.slideshare.net/museumsandtheweb/mariruth-leftwich-and-martin-bazley-pedagogy-and-designhttp://www.slideshare.net/museumsandtheweb/mariruth-leftwich-and-martin-bazley-pedagogy-and-designhttp://www.archimuse.com/mw2007/papers/arbach/arbach.htmlhttp://sca.jiscinvolve.org/wp/audience-publications/http://onlineaudiences.wordpress.com/http://www.slideshare.net/martinbazley/developing-and-evaluating-online-learning-resourceshttp://www.slideshare.net/martinbazley/developing-and-evaluating-online-learning-resourceshttp://bit.ly/b9xQbk


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References and links

Joe Cutting‟s website has some great guides for museums looking at commissioning

interactive touchscreen gallery interactives. - http://www.joecutting.com/advice.php

Introduction to Social Media - http://www.commoncraft.com/socialmedia

OOKL content collection and management tool for mobile devices. Paper: A methodfor creating collaborative mobile learning trails by

Kevin Walker of the London Knowledge Lab -http://www.lkl.ac.uk/people/kevin/walker_convergence2.pdf

Geocaching. Sculptural Travel Bug Project. A project using geocaching to engage

young people with art: http://www.springhurst.org/sculpturaltravelbugs/project.htm

Developing and Evaluating Online Learning Resources - Guidelines and examples of

good practice - Museums Galleries Scotland -

http://www.museumsgalleriesscotland.org.uk/how-we-help-

members/advice/publication/146/developing-and-evaluating-on-line-learning-

resources

Nina Simon‟s new book „Participatory Museum‟ - http://museumtwo.blogspot.com/

Finding suppliers

This is a very frequent request, but unfortunately any specific recommendations or

estimates would be misleading, as costs, timescales and who to use depend so

much on the context and what you are trying to achieve.

The best advice is to ask other people who have done similar projects.

You could start by sending a short message asking for tips and recommendations, to

any of the following email lists:

[email protected] (Group for Education in Museums)

[email protected] (Museums Computer Group)

[email protected] (Digital Learning Network)

Joining instructions etc at www.jiscmail.ac.uk

http://www.joecutting.com/advice.phphttp://www.joecutting.com/advice.phphttp://www.joecutting.com/advice.phphttp://www.commoncraft.com/socialmediahttp://www.commoncraft.com/socialmediahttp://www.commoncraft.com/socialmediahttp://www.lkl.ac.uk/people/kevin/walker_convergence2.pdfhttp://www.lkl.ac.uk/people/kevin/walker_convergence2.pdfhttp://www.springhurst.org/sculpturaltravelbugs/project.htmhttp://www.springhurst.org/sculpturaltravelbugs/project.htmhttp://www.springhurst.org/sculpturaltravelbugs/project.htmhttp://www.museumsgalleriesscotland.org.uk/how-we-help-members/advice/publication/146/developing-and-evaluating-on-line-learning-resourceshttp://www.museumsgalleriesscotland.org.uk/how-we-help-members/advice/publication/146/developing-and-evaluating-on-line-learning-resourceshttp://www.museumsgalleriesscotland.org.uk/how-we-help-members/advice/publication/146/developing-and-evaluating-on-line-learning-resourceshttp://www.museumsgalleriesscotland.org.uk/how-we-help-members/advice/publication/146/developing-and-evaluating-on-line-learning-resourceshttp://museumtwo.blogspot.com/http://museumtwo.blogspot.com/http://museumtwo.blogspot.com/mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://www.jiscmail.ac.uk/http://www.jiscmail.ac.uk/http://www.jiscmail.ac.uk/http://www.jiscmail.ac.uk/mailto:[email protected]:[email protected]:[email protected]://museumtwo.blogspot.com/http://www.museumsgalleriesscotland.org.uk/how-we-help-members/advice/publication/146/developing-and-evaluating-on-line-learning-resourceshttp://www.museumsgalleriesscotland.org.uk/how-we-help-members/advice/publication/146/developing-and-evaluating-on-line-learning-resourceshttp://www.museumsgalleriesscotland.org.uk/how-we-help-members/advice/publication/146/developing-and-evaluating-on-line-learning-resourceshttp://www.springhurst.org/sculpturaltravelbugs/project.htmhttp://www.lkl.ac.uk/people/kevin/walker_convergence2.pdfhttp://www.commoncraft.com/socialmediahttp://www.joecutting.com/advice.php


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Glossary

A glossary for all the terms in this field would be too long to be useful, and in any

case meanings are changing all the time.

If you are unsure about what a particular word means, just Google “what does xxxxx

mean?”, or contact Martin Bazley at [email protected] or 0780 3580 727,

who will be happy to help.

Next steps

Use this space to note down particular references or topics to follow up.
mailto:[email protected]:[email protected]:[email protected]:[email protected]