SOCIAL MEDIA FOR PROFIT Presented by Powered by 1

USING SOCIAL MEDIATO INCREASE SALES

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GET MORE SOCIAL MEDIA FOLLOWERS,EMAIL SUBSCRIBERS AND LEADS.

TURN THEM INTO

Including an incredibly effective, direct-response campaign strategy no one is talking about.

3SOCIAL MEDIA FOR PROFIT Presented by Powered by 3

KIM WALSH-PHILLIPS | SOCIAL MEDIA SALES KELLY LEMAY | SPLIT TESTING MASTER

CO-AUTHOR OF NO B.S. GUIDE TO DIRECT RESPONSE SOCIAL MEDIA MARKETING

COO, ELITE DIGITAL GROUP@ELITEDIGITALGRP

PANEL SPEAKERS

THE DYNAMIC COMMUNICATORTM

JILL SCHIEFELBEIN | OWNER

MODERATOR PRESENTER PRESENTER

@DYNAMICJILL@KWALSHPHILLIPS

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TODAY’S PRESENTATIONIS FOR YOU IF…

You offer a quality product

You want to get more customers,members, clients or patients

You want to increase your sales while creating an entirely new source ofincome on the side as a bonus

You want to be the celebrity, authority or expert in your market to help you sell to better prospects and have them pay what you're worth

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TODAY’S AGENDA

Attract People To Your Content

Position Yourself As An Authority

Optimize Your Content For Driving Sales

Monetize With Social Media Advertising

Properly Test Your Campaigns

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GET THE MOST FROM THIS EVENT

Throughout this training, we share a lot of examples.Be actively thinking…

“How can I apply this to MY business?”

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SOCIAL MEDIA ROIMORE THAN JUST CLICKS,IMPRESSIONS, AND LIKES

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Clicks

# Of Fans

Return On Impressions

Reach

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SOCIAL MEDIA ISANOTHER CHANNEL TO. . .

Gain LeadsMake SalesReach

Customers

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74% of all internet users are members of a social media network

78% of those making $75,000+ a year are members of a social media network

Between LinkedIn and Facebook alone, there are over 2.5 billion searches

THE POWER OF SOCIAL MEDIA

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A NEW MANTRA

Your business and expertise has value and you deserve to be paid for it.

If it’s not going to get me results, I am not going to do it.

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MOM KNOWS BEST

MAGNETIZE OPT IN MONETIZE

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MAGNETIZE

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AUTHORITY POSITIONING

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1 BLOG POST OR ARTICLE

1.

2.

5.

4.

6.

3.

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REACH YOUR PERFECT PROSPECT

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BUILT-IN DEMOGRAPHICS

NET WORTHAND PROFESSION

RELATIONSHIP STATUS

LIKES AND INTERESTSHOME OWNER

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TARGETINGAUTO, FINANCE, CREDIT DEMOS

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TARGETINGHOME, PERSONAL FINANCE, MEDIA HABITS

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TARGETINGPOLITICAL PARTIES, JOB ROLES, PURCHASES

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TARGETING JUST THE RIGHT AUDIENCE

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OPT IN

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OPT IN

Webinar

Ebook

Video Series

Gift Certificate

List of Resources

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TOP 10 QUESTIONSPROSPECTS ASK YOU

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EXAMPLE POST

1.

2.

5.

4.

6.

3.

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MONETIZE

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MOM KNOWS BEST

MAGNETIZE OPT IN MONETIZE

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USING MOM ON LINKEDIN

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USING MOM ON INSTAGRAM

MAGNETIZE OPT IN MONETIZE

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SALES CONVERSION

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MEASURABLE ROI IN INCREASED SALES

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CASE STUDY: GKIC

$45.20 PER MEMBER = 1,300% ROI

FIRST 180-DAY VALUE OF MEMBERS $600 | AVERAGE COST-PER-MEMBER $600

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CASE STUDY: SALES CONSULTANT

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CASE STUDY: ATTORNEY

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CASE STUDY: ORTHODONTIST'S OFFICE

FREE IPAD CAMPAIGN RESULTS

SHOWN TO “FRIENDS OF FANS”

Ad Spend (Blog & Offer): $1,350

Appointment Requests: 24

Customer Lifetime Value: $6,000

Total Customer Value: $144,000

ROI: 10,000+%

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TESTING

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TAKING YOUR GAME TO THE NEXT LEVEL...

BUT...ONLY TEST ONE THING AT A TIME!

SPLIT TESTING

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IMAGE TESTING

BEST PERFORMING IMAGE

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TOP TEXT TESTING

BEST PERFORMING TEXT

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ADDITIONAL IMAGE TESTING

BEST PERFORMING IMAGE

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REMEMBER

At Least One Image with RED

Only 20% Text on Images

Test Only One Thing at a Time

Keep Testing!

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MOM KNOWS BEST

MAGNETIZE OPT IN MONETIZE

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CHOOSINGYOUR CUSTOMERS

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YOU HAVE A CHOICE

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Q&A

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CLOSING THOUGHTS

Kim Walsh-Phillips

@KWalshPhillips

KWalshPhillips

Kelly LeMay

@elitedigitalgrp

KellyLeMay

52SOCIAL MEDIA FOR PROFIT Presented by Powered by 52

MORE GREAT THINGS TO COME

Look out for the

recording in your

inbox coming soon.

Get a free

chapter at

NoBSChaper.com

Sign-up for the next Biz Tech Webinar made possible by Comcast Business.

entrepreneur.com/events

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THANK YOU

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