using twitter for social media marketing in birmingham

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Page 1: Using Twitter for Social Media Marketing in Birmingham

How Small Business Owners Can Be Successful on Twitter

Birmingham Social Media Marketing

Page 2: Using Twitter for Social Media Marketing in Birmingham

TWITTER• Twitter is one of the most powerful

social media marketing tools in the world today.

• For many marketers, Twitter is beyond a social media site.

• It is a very efficient way to grow a business.

• It also has a great impact on your Search Engine Optimization (SEO).

Page 3: Using Twitter for Social Media Marketing in Birmingham

However,

…many internet marketers don’t see the potential of using this marketing strategy to improve their business.

Page 4: Using Twitter for Social Media Marketing in Birmingham

Why should you use twitter?

• Your customers are on Twitter.

• You can connect with your market. For FREE!

• “Viral” potential

• You can freely spy on your competition.

Page 5: Using Twitter for Social Media Marketing in Birmingham

If you’re not using Twitter for your business…

…then you are really missing out on an opportunity

Page 6: Using Twitter for Social Media Marketing in Birmingham

Get Your Business Found On Twitter

Social networking sites has its own unique characteristics as well as guidelines.

While you can post as many characters as you want on Facebook, Twitter is well-known for its 140 character limit per post.

Page 7: Using Twitter for Social Media Marketing in Birmingham

So, when posting in Twitter…

1. Use Short Posts

– You only have a limit of 140 characters on Twitter, but shorter posts have higher interaction rates than longer ones. Reducing the length of your tweet also provides more space for your followers to retweet and reply to it.

Page 8: Using Twitter for Social Media Marketing in Birmingham

2. Use Hashtags

• When you place a hashtag (#) before the word in your tweet, it automatically becomes a link, or a topic/keyword of your tweet and is viewable by your followers.

• This way, anybody on Twitter who searched for the hashtagcan see your post.

• This will greatly benefit your SEO and helps you establish online visibility.

Page 9: Using Twitter for Social Media Marketing in Birmingham

3. Use Mentions

• When you reply or respond to a tweet, use mentions or @.

• This allows for a conversation, interaction, or discussion between you and your followers.

• Make sure you reply and answer all the questions from every person on Twitter who mentioned you or your business.

• Customers love it when a company would make efforts to respond to all their comments or their tweets.

Page 10: Using Twitter for Social Media Marketing in Birmingham

4. Do Retweet

• Social media is all about interaction and one way to do that is by retweets.

• Retweeting makes your followers feel special - that you admire their content or tweets and you can relate to or agree with it.

Page 11: Using Twitter for Social Media Marketing in Birmingham

5. Post and Post

• Retweeting is not enough. It’s better if you post quotes and interesting links relevant to your business.

Page 12: Using Twitter for Social Media Marketing in Birmingham

6. Reciprocate

• Follow those who follow you.