using wordpress membership websites to sell and deliver information products
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#WordPressInsider @MichelleCastifabook.com/WordPressInsiderhttp://tinyurl.com/wpi-Nov13
Why sell digital products online
Generate excellent passive income
They build your brand and establish you as an expert leading to further opportunities and revenues.
#WordPressInsider @MichelleCasti
What is your master plan? WHO Will You Target?
WHAT Solution Will You Offer?
Frequency – Will you be providing new content every day? Every week? Every Month?
Format – Will the content be articles? PDF Downloads? Videos? Audio Interviews? Combination?
#WordPressInsider @MichelleCasti
What is the structure of your course?
Publisher module - Publish new content on a regular basis, much like an online “magazine”.
Everything available at once
Modular Course - A course with several modules. Members move from one module to the next based on a set schedule (ex. 1 module per week).
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What is your product? eBook
Examples Free eBook offered as an incentive for joining your email list eBook sold for an $xx
Video Examples Access to the videos of a recorder seminar Set of training videos Recorded webinars
AudioExamples Accesses to past interviews
#WordPressInsider @MichelleCasti
What will be your promotion strategy?
Free memberships level
Free trial access to the paid membership material
Free eBook#WordPressInsider @MichelleCasti
What are Email Marketing needsWhat emails are sent as a result of a
purchase
Would you like to automatically subscribe customers to a specific list based on what they purchased?
Will you need to use auto responders in conjunction with content delivery
#WordPressInsider @MichelleCasti
How There tens of tools and solutions that work together
with WordPress
And several none WordPress solutions:
OntraPort
InfusionSoft
Kajabi
Udemy
Many more
#WordPressInsider @MichelleCasti
Why use WordPress
You are in control
One time upfront investment, no monthly fees
Very flexible
#WordPressInsider @MichelleCasti
Tools : Plugins WishListMemeber – Very mature, has been around for long MemberPress – incredibly mature and powerful, without
regular eCommerce iThemes Exchange – offers upgrades & downgrades, Stripe
integration & eCommerce Paid Memberships Pro – free plugin with tons of additional
free add-ons Restrict Content Pro – simple to learn & use, with powerful
integration to Easy Digital Downloads WooCommerce – a powerful platform for memberships if you
also need full eCommerce
source: chrislema.com
#WordPressInsider @MichelleCasti
Other tools Video hosting:
Vimeo Pro
Wistia
Payment Processing
PayPal
Stripe
Authorize.net
Shopping carts
#WordPressInsider @MichelleCasti
The signup process
Page with content
Depends on the membership structure
Thank you page
Can include welcome video, member orientation etc
Payment Processing
Can be on site or on PayPal or in a Shopping Cart env.
Signup form
New member enters basic details and selects payment method
Sales page
Provide benefits of the product, payments options etc
#WordPressInsider @MichelleCasti
Member added to email marketing system
Various emails are being sent
Step for building your website
Basic settings
Define membership packages/levels or product
Add content and apply protection rules
#WordPressInsider @MichelleCasti
Typical settings URL to direct users
to after Login – Could be a member dashboard , account page or any other page. Can be overwritten on a product level
URL to direct member to after logout
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Payments PayPal
Stripe – Requires SSL certificate
Authrize.net
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Typical settings Thank You Page - The page your
members will be shown after they purchase one of your Products.
Account Page - Here the member can update their profile information, change their password, view payment histories, and upgrade/cancel their subscriptions.
Login Page - Shows a login form where members can login to your site and access the content they have paid for. This page also will show a forgot password link in case the user can't remember their password.
#WordPressInsider @MichelleCasti
Product Level Settings Price
Billing Type – One time or recurring
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Product Level Settings
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Protection RulesThe main protection type are:
Protect and entire page so that none-member can not accesses
Protect part of the content of the page using short codes – This allow us
to show a teaser that entices the visitor to sign up
#WordPressInsider @MichelleCasti
Logged InNot Logged In
Signup Form
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Groups in MemeberPress
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Setting notices
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This feature is not depended on the email marketing system you use
Payment processing PayPal only
Direct processing of credit cards - requires a merchant account and a gateway.
What currency are you going to use?
Do you need to charge reoccurring fees?
Cancelation handling?
Do you want to offer discounts? Coupons? Trials
#WordPressInsider @MichelleCasti
Other considerations What happens if somebody tries to access a page that
he/she does not have access to?
Hiding content methods
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Resources Summary MemberPress
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