Branding & Communications

Orientation

Cathy YandowFriday, June 11, 2010

Brand = Recognition Communications

• Web sites• Blogs, SharePoint• Social Media – Facebook, Twitter,

LinkedIn, Slideshare, etc.• Surveys, Online Registration (EventBrite,

RegOnline)• Videos, podcasts• Brochures, factsheets, press releases

Wait, there’s more …• Brochures, factsheets, press releases• Chotchkeys – pens, pencils, magnets, USB’s,

key rings• Supplies – folders, note cards• Clothing, namepins• Vehicle signage• 4-H event stickers• Letterhead, envelopes, business cards

Do it with styleBranding Checklist/Style Guide

• Logos• Statements• Colors• Type specs

4-H Name and Emblem Regulations (4-H National HQ)

“AP Stylebook”

Where credit is dueAuthor Packet:

• “Ten Fundamental Questions for Extension Authors to Answer”

• “Copyright Primer for Web and Print Publishers”

• “Copyright Checklist for University of Vermont Extension Authors”

Exhibit & Poster Session planningPhoto release form

It’s everywhere!• Brochures• Newsletters• Factsheets• Web pages – “Affiliate Template”• PowerPoint

* Located in “Internal Info” on the website

Overlooking clovers?• “Using the 4-H Name & Emblem” • Emblem downloads• Federal protection of emblem (“18 USC 707”)• Appropriate use• Color regulations (PMS 347)

* Located at National 4-H HQ website

On the road again• Banners (Extension & 4-H) – outdoor use • “Quick Screens” – indoor use

ExtensionAg Water QualityNutrition & Food 4-HMaster GardenerWatershed Alliance Farm Viability

Surf’s up!• UVM Extension uvm.edu/extension

• Internal Info uvm.edu/extension/internal

“Branding Checklist,” logos, statements

• 4-H Name & Emblem Regulations national4-hheadquarters.gov/emblem/4h_name.htm

• e-X-tension extension.org

Find us, follow us• Facebook

www.facebook.com/pages/UVM-Extension/284961530274?ref=sgm

• Twitter twitter.com/UVMExtension

Make the connection• Slideshare

www.slideshare.net/cayandow

• Facebook www.facebook.com/CathyYandow

• Twitter twitter@cathyyandow

• LinkedIn

www.linkedin.com/in/cathyyandow