ux guy deck copy · distilling the project statement of intent. creating and / or rewriting the...
TRANSCRIPT
Educate | Collaborate | Innovate
UX Guy
User Experience & User Interface Design
Framing The Opportunity
Pre-Session Inputs
The entire initial project engagement process brings together all project stakeholders including product owners, business owners, developers and opinion holders.
Collecting and learning from current product usage, data, technology, resource gathering, cross device
implementation, content and internal processes.
Distilling the project statement of intent. Creating and / or rewriting the project brief or SOW.
Project DiscoveryDetailing Current UX / UI / CX trends, product statistics, competitor trends,
value propositions and user needs.
Sign OffCollaboration in production of an agreed signed off
project (SOW) Statement of Work, including sprint and production timelines, budget, testing, iteration cycles and go live deployment dates.
Framing The Opportunity
NativeVS
HybridAgile
ResponsiveFramework
CardSorting
LeanStrategy
MVP
AnalyticsUser
Types
Notifications
KeyFeatures
Personas ProductIteration
ValdiateHypotheis
DeviceContext
Workshops are conducted at the start of each project. Workshop sessions offer key product owners and project stakeholders the opportunity to collaborate and innovate with our UX team to focus on product ideation architecture design, key feature, user flows and test and validate MVP products on different devices in real time. Ultimately our workshop methodologies help project owners validatetheir product hypothesis.
Stakeholder Workshops
Multi Device PrototypingHigh-level MVP interactive clickable prototypes
created for multi device strategy including responsive web, native Android & iOS mobile
/ wearable apps and enterprise platforms.(MVP) Minimal Viable Product
Hypothesis ValidationA prototype will help validate product assumptions and features hypothesis.
Hypothesis creation can help prove product appeal and provide essential learning’s for product direction.
Hypothesis Validation
MVP creation can be created during stakeholder collaboration workshops.
MVP can illustrate key features, user flows and user metric goals for validation quickly.
Every project is unique and custom comprising of necessary research components for product storytelling and validation. Research can compromise of persona development, user research, customer development, competitor research, business goal alignment and analytical data fact-finding.
Competitor ResearchActive market competitor analysis, detailing apps, websites, platforms, features, user base, performance, device strategy
and product key differentiators.Data / Analytics / Storytelling
Persona DevelopmentCustomer Development
Current UX / UI / CX trends, product statistics, competitor trends, value propositions and user needs.
As part of the research process we can video interview users, test current product features with users, conduct
user insight workshops and product focus groups.
Selection and creation of key user demographic personasfor review, testing and alignment to product / app features.
Research
(IA) Information Architecture will be used at the initial
Storage
Server Deployment
Framework HybridNative
Navigation Menu
Error Message Section Gesture
API App
Phone Gap
Cordova,
Bootstrap,
Foundation,
Ionic
Information Architecture
AdvantagesProduct sitemap Creation
Product Framework Outline
Implementation (cloud) flow
Platform diversification
Navigation architecture outline (per device type)
API / integration
Server / storage architecture
Performance monetization reporting
Static wireframing is used during early stage ideation to help visually explore product user experience flows and features. Customer journey wireframes help key stakeholders, user experience design team and beta users test, iterate and validate product hypothesis.
gestures
usercontext
navigation
tap
orientation
iOS / android / angular.js
Detailing Current UX / UI / CX trends, product statistics, competitor trends, value propositions and user needs.
Wireframing
Interactive user prototypes can be developed to test product features, usability, user experience,interface design and platform paradigms and testing.
tap
key feature flow
animate
Key Feature
Navigation
AdvantagesLive ‘On Device’ user flows
Focus on key features
Available to test on any device
Collaborate live with key stakeholders
Live A/B / usability testing
Accelerate user needs / understandings
Live native / cross platform, (iOS Android)
/ responsive / web app / wearable
prototyping
Interactive Prototypes
User InterfaceIconography Creation
Colour Pallet Creation
Colour Psychology
Typography
UI Guideline Development
Interaction States
Animation
Error Message Design
Notifications Design
Navigation Design
Native OS Agnostic Design
Menu Username Here Help Notifications Settings
Add Dashboard Opportunities
Search Search
Wh o Is Online?
key feature flow
Menu
View
LinkLink
(UI) User Interface Design
Welcome
Brand
Introductory Text, Onboard Your User
Skip
affordances
Sign In
icon icon icon icon
progressive disclosure
Menu
Disclosure Descriptor
Tool Tips
Ok
micro interactions
sound
animate
Sign Up
Logo
Interaction DesignInteraction design elements are considered throughout the user experience process. These can include, button feedback, animation, sound, micro-interactions, progressive disclosure feature approaches that function holistically throughout the product design.
A /B Testing
RegisterSign Up
BA
Eye Tracking
Testing is conducted continuously throughout the project lifecycle, right from the beginning. Usability testing is conducted to analyse user flows, user behaviour, analytical data, prototypes (MVPs), navigation, content copy and colour psychology right through to button size and gesture types per device (smartwatch, smartphone, tablet and desktop). Testing learning’s is paramount in iterating and improving product features, experience and user satisfaction.
Usability Testing
Usability Reporting
Testing
Wireframing
Information Architecture
Interactive Prototyping
User Experience Design
User Interface Design
User Centered Design
Interaction Design
Enterprise (Multi Device) Platform Design
Android App Design (Smartwatch / Smartphone / Tablet)
iOS Native App Design (Smartwatch / Smartphone / Tablet)
Responsive Website Design & Build
eCommerce Responsive Website Design & Build
Web App Responsive Design
Dashboard Design
Services
Client Education
Client Collaboration
Client UX Workshops
Digital Transformation Strategy
User Research
User Data Mining
Persona Development
Product Storytelling & Validation
Customer Experience Mapping
Usability Testing
Usability Reporting
A/B Testing
Eye Tracking Testing