UX PRO AUSTRIAsession 3

Warp-Innovation – wie bestehende Unternehmen und Start-Ups im Bereich Co-Creation

zusammenarbeiten können

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Alles in Ordnung ...nix is‘ geschehen – sind nur ...

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zu risiko-scheu

zu „unter-würfig“

zu ...

Start-up Szenen in Europa

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Start-up Szene Berlin - Wien

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Start-up Szene in Wien

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https://www.wien.gv.at/arbeit-wirtschaft/start-up-studie.html

Vergleiche dazu https://www.trendingtopics.at/start-up-standort-wien-studie-roland-berger-pioneers/

2013

2016

Startup-Fonds, Startup-Campus, §§, Junge Wissenschaftler => Gründer,unproduktives Kapital mobilisieren

Intiativen der EU-Kommission

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Was sind Boost Camps?!

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3d 2d

+ 3 months

+ 6 months

http://www.warp-innovation.eu

Was sind Boost Camps?!

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You will be given a kick-start on your innovative start-up idea! Enthusiastic experts will elaborate

your business idea, the market approach and target-group specific pitches the business models

and financial plan with you.

1 2 3 4 54-6 weeks

Party

Was sind Boost Camps?!

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Fokus auf Kundenwerte und –nutzen ... UXAls Einstieg in ein Camp!!! Manche Geschäftsideen kommen da schon ins Schwitzen

Was sind Boost Camps?!

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Das Eintrittsticket in ein ‚Accelerator Program‘ darauf ausgerichteter Organisationen bzw. in

Großunternehmungen

Ökosystem

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LE

large

research

univ.

support org.

service provider

f u n d i n g

Siehe Aufstellung

E & e - Co-creation

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ESTABLISHED emerging

E & e - collaboration models

• Internal program 0 beobachten

• Strategic partnership 1 verschränken

• Startup program 2 innovieren

• Incubator/Accelerator & SU 3 hervorbringen

• Open Innovation – OI 4 einladen

• Joint Venture 5 riskieren

• Join SU efforts abroad 6 entsenden

• ... 7 ?!?

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Flow chart

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Culture change

(internal)

Source of IPR/competen

cy

Networked company

Internal

Extend relations

Prod/Srvccentric

Experience/BMcentric

Strategic partners

Customer initimacy

Wh

at p

rob

lem

are

yo

u t

ryin

g to

so

lve?

Hypothesis Increasing resources and time

1

1. Strategic partnership2. Startup program3. Incubator/Accelerator & SU4. Open Innovation – OI5. Joint Venture6. Join SU efforts abroad

2

3

4

5

6

0

0

0

5

Accelerator Programbuilding blocks

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accelerator program (AP)

business incubator

‘inner circle’ members

further members

AP members

equity partnercontr. partner

! !

! - - -

virtual network

physical center

AP sponsor

AP operator

layer

Collaboration structure

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protected

‘inner circle’

‚public‘

own professionals on enterprise payroll only

cooperation partners

(shareholding ev. preferred)

suppliers and partners

AP building over time

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AP

virtual incubator

business incubator maker spacet