V-ModaMarketing PlanBY KYLE ROBIN

IntroductionFounded in 2004, V-MODA is a private American Mobile-Audio Company with the class and elegance of Italian fashion. Based out of Hollywood, California, V-MODA has a main focus in the engineering, design, and development of superior headphones.

We also offer a high end choice of mobile-audio products such as earphones, amplifiers and cases as well as faders.

V-MODA is the one of the leading names in the music industry for headphones and this is backed by our sales of which were over 4 million in the first year that we were recognised by Virgin and Apple.

Founder, Val Kolton, was also recognised as one of “L.A.’s Top 20 Entrepreneurs in their 20s” in the same year.

Inspired in Italy – Styled in Hollywood

- V-MODA -

Our Mission At V-MODA our entire goal is to create the highest quality and best looking headphones on the market. We intend to make every item personal and unique to each customer by offering a large variety of styles, continuously striving to improve our products in order to create the best quality headphones on the market. With superior sound quality and ultimate durability to any competitor, our products offer the best choice for any situation.

Music is the sound that moves the world.

Goals and ObjectivesOur goals at V-MODA are simple. “Quality, Reliability, and Durability.” In this marketing plan we plan to convey the passion and philosophy we have at V-MODA and why it is that our products should be chosen over any other.

Quality is what will keep us ahead of our competitors. We are constantly working with some of the number 1 names throughout the music industry in order to create the best sound for every type of music.

Reliability is what will keep our customers coming back. To ensure this we offer some of the best rewards and compensation to our customers that are unrivalled by any of our competitors.

Durability is what sets us aside from the rest. With our specially made headphones we are confident that you will not find anything that can withstand the same amount of torture and wear as our products. Consistently we look to upgrade this as much as possible because we know you want a product that can endure whatever life throws at you.

SWOT AnalysisStrengths:Established BrandLarge Loyal Customer BaseLarge Market ShareMulti-National Selling Company

Weaknesses:High ExpectationHigh Volume of MerchandiseHigh Demand 

Opportunities:New Audio TechnologyMoving Into Other MarketsExpansion Into More Countries

Threats:CompetitionDecline in EconomyDecline in Demand

CompetitionAll headphone companies compete for two things:

The larger market share To gain a large portion of market share companies must be able to offer extreme value for money on

their products in order to cater for the mass public.

The sponsorships of professionals within the music industry, i.e. DJs. With the sponsorships of professionals they must completely ignore value for money and solely

concentrate on constructing the best quality and most fashionable headphones on the market.

We need to always monitor and keep a close eye on our competitors in order to make sure we stay ahead and not let anyone come in and dominate the market.

Advertising Campaign Two main objectives for this campaign are;

Attract our previous customers To do this we will be showing how our products have

been upgraded so that our old customers will want to purchase the new and upgraded version of the old product they bought in the past.

Capture the attention of potential new customers. To attract new customers we will have to be creative

in showing our new innovative products as well as revealing the awards our products have won, therefore demonstrating the superior quality of our products and why they should purchase them.

Evaluation In order to evaluate our advertising campaign we will need to implement an effective assessment strategy. As we have selected a continuous schedule for our ad campaign then we will need to continuously monitor our sales and conduct further research in order to find out how effective the campaign was towards making any real financial gain, or loss for that matter. Also with our research we can find out if it had an immediate impact or if it took a while to kick start.