ville rinne cgi_digital_platforms_cg_in_dynamics_paiva_2016
TRANSCRIPT
© CGI Group Inc. CONFIDENTIAL
Digital Platforms
From value chains to value networks
Ville Rinne ([email protected])
26.10.2016
Where we are now?
2
Cost of integrating new channels is high
2
Back-end Capabilities
Business services
UI
Customers Employees Partners
Integration
INN
OV
AT
ION
Innovation cannot easily happen on
the outside
Poor support for participating in an
ecosystem of composite services
Solution: Create a platform for digital services
3
Create a
platform for
digital services
by adopting the API
architecture
API architecture is not a product or solution that you
implement and maintain
It is a blueprint and a new way of working for future
services
Why would we do this – What are the business benefits?
A unique platform creates real value and cannot be purchased
through a catalog
The platform becomes the differentiator
4
1
Trying to predict where innovation will happen is hard
Build a platform that will allow for it to happen anywhere
2
Rapidly responding to changes in the channel landscape is critical
for the digital company
Fast integration of new channels and processes is key
3
From value chains to value networks
5
?
API
?
Digital Services Platform Overview
6
Back-end Capabilities
API Services
Digital Services Platform API
External
channels
Internal
channels
Partner
channels
Innovation can happen on the
outside through services
provided by the platform
New concepts and channels can
quickly be integrated
API services leverage existing
back-end capabilities to create
end-to-end solutions INN
OV
AT
ION
Digital Services Platform Values
Implemented through open standards,
available to all networks
Open
Millisecond response times
Fast
Intuitive to understand,
easy to integrate
Simple
Encrypted, authenticated
and authorized across all
channels
Secure
CASE FINNAIR – DIGITAL RETAILER
Finnair – Creating an API platform for ancillary sales
A strategic goal for Finnair is to increase the sales
of ancillary products (upgrades, bags, seat
reservation, meals etc.)
In early 2015, Finnair started working with CGI to
build the first integration services which offer a
simple API for this purpose, enabling sales of
ancillaries in all Finnair’s channels
9
Lean thinking - One thing makes another possible
10
Lean
DevOps Cloud
For more information
Ville Rinne
Director, Consulting, Digital Transformation & Mobility
Tel. +358 40 8404934
Email [email protected]
