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Federico Demartini Creative Technologist

Tw: @demapersempre

Thursday, 17th December 2015

INFUSIONV i r t u a l R e a l i t y

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I’m a VR enthusiast.

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And I am not alone.

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Mark Zuckerberg acquired Oculus Rift

in April 2014 for 2Billions $.

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Googlelaunched their Google Cardboard

during Google I/O 2014.

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Andrea Bianchi & Andrea Sghedoni tried Oculus Rift in late June 2014

at Game Over Festival.

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Cannes Lions FestivalGoogle Cardboard won the Gran Prix

at Cannes Lions 2015.

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Disney In September 2015, invested 65 Millions $

in Jaunt, a VR production company.

Virtual Reality seems to be the next

- or the current - Big Thing

Actually the only thing I see it’s a great opportunity

together with an even greater challenge

We’ve a (not so) new technology but we must stay relevant both for our customers,

and customers of our customers.

Let me say: we should be Overground.

Not Underground Virtual Reality must be considered

a medium for communication, not an edge for technical experiments.

Not Mainstream We cannot propose a 30” commercial

in a Cardboard.

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Let’s go to see some way to stay relevant, and… overground.

“We’re trying to target real professionals who want to create immersive stories. We think this is a very compelling way to tell unique stories. We know that lots of filmmakers want to work with us.”

TONY BATES PRESIDENT OF GOPRO

Qg.co/jump

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After Google Cardboard show off during Google I/O 2014

they released Google JUMP during Google I/O 2015!

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A specific hardware A dedicated software A strong partnership

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JUMP is the first project that enables directors without

specific competences in 3D technologies to VR storytelling.

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#360Video Channel

YouTube's 360° Channel is your destination for the most popular and

compelling virtual reality videos.

http://bit.ly/1I84dJb

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With hundreds of Videos in dozens of Playlists.

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Hundreds of thousands views for pets-related contents,

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Curated Issue and Important Contributors…

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may they are right!

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Facebook 360°

If you want a targeted audience you can also sponsor your 360° Video on

Facebook!

https://www.facebook.com/Facebook360

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You won’t be alone.Corona, AT&T, Nescafe, Ritz,

Samsung, Walt Disneyalready did it!

https://www.facebook.com/Facebook360

“Virtual reality is a completely different way to storytell. I’d love people to be amazed not just with story, but the technology that engages all senses”

ANDY GOLDBERG GENERAL ELECTRIC’S CHIEF CREATIVE OFFICER

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In its continuos research for enhance customers’ experience, North Face was a pioneer in Oculus Rift adoption for

in store phygitalisation.

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Within the global campaign Never Stop Exploring, customers can

virtually join some of the most important climbers of the worlds in

their adventures.

Qhttp://www.landsendgame.com/

Qhttps://www.youtube.com/watch?v=ZCoR35sXM2w

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Exploring a world filled with spectacular landscapes, the player is tasked with awakening an ancient

civilisation using the power of their mind.

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Samsung’s Gear VR headset allowed Ustwo Games to combine their

experience in mobile game design and interactive storytelling with the exciting

possibilities of new virtual reality technology.

Qhttp://www.landsendgame.com/

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Sundance Festival

A revolution in the making, Sundance Institute celebrates the 10th

Anniversary of its New Frontier program with an exhibition of new

work at the 2016 Sundance Film Festival.

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It includes an extensive lineup of documentary and narrative mobile VR experiences and an inside look at the

innovations being developed at some of world’s leading media research labs.

Qhttp://unknownphotographer.nfb.ca/

Qhttp://jobsimulatorgame.com/

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10th Anniversary exhibitions will also be presented with MoMA in New York City in

April, and the Walker Art Center in Minneapolis as part of Northern Spark in

June.

“What VR will do is us a chance to travel to worlds where humans could otherwise never go: inside a hurricane, a patient’s brain, a spiral of DNA or a black hole from across the galaxy--and those are journeys virtually millions of us are ready and willing to take.”

THE ECONOMIST INTELLIGENCE UNIT “VIRTUALLY REAL, ACTUALLY HERE?” OCTOBER 2015

Qhttps://www.google.com/intl/en/maps/streetview/

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Street View

Even if Street View project is no longer revolutionary,

it remains visionary.

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Explore world landmarks, discover natural wonders, and step inside

locations such as museums, arenas, restaurants and small businesses with

Street View.

Explore

http://bit.ly/1J7oH1R

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Google Fleet

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Personal device

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and a complete world for coding!

Qhttps://www.google.com/edu/expeditions/

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Expeditions

Expeditions is a virtual reality platform

built for the classroom.

QGuided tours where school buses can’t go

QTeacher can guide up to 50 students wearing CardBoards

QCan you imagine a lesson… under the sea?

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There’s another place a common human can visit only thanks

Virtual Reality.

Qhttps://www.google.com/edu/expeditions/

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Thanks!(And remember to stay overground)

INFUSION is the weekly report released by Alquimia WRG.

Every Friday morning we have breakfast exploring insights on the edge of creativity, strategic thinking and technology.

If you'd like to get infused, feel free to contact us at infusion@alquimiawrg.com

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