VIRTUAL WORLDS

Greenwich Team 4

Alexandra Bayet Christina Alvarado Atman Bhesdadiya Anastasia Toumazou Daniel Marczinek Jargalan AmarsaikhanAvatarina

SALESe.g. Miss Sixty PU

BLIC

* STAR

DO

LL

BRANDING, ADVERTISING & CR

e.g. AUDI PUB

LIC* 3D

CITY

EDUCATION & RESEARCH e.g. Edinburgh University PU

BLIC

* SECO

ND

LIFE

PUB

LIC* H

AB

BO

RECRUITMENTe.g. Manpower IN

TERN

AL * T- SYSTES

MM

S

COLLABORATIONe.g. IBM

INTER

NA

L * T- SYSTES M

MS

PUB

LIC* A

CTIV

EWO

RLD

S

TRAINING e.g. IBM (Academy of Technology) IN

TERN

AL * T- SYSTES

MM

SPU

BLIC

* SECO

ND

LIFE

“You can hear live the teacher speaking, you can raise your hand to ask a question or you can text your question . I found the environment very interesting”. Athina Chimaridou - IBM Employee Cyprus

NEW EMPLOYEE ORIENTATIONe.g. Super Buy IN

TERN

AL * T- SYSTES

MM

SPU

BLIC

* SECO

ND

LIFE

SIMULATIONe.g. US Marine Corps IN

TERN

AL * T- SYSTES

MM

SPU

BLIC

* OPEN

SIM

“Internal virtual worlds are used for training-simulation 75% of the time.” 

Tobias Dreher – T-Systems Learning & Knowledge Consultant

INTER

NA

L * T- SYSTES M

MS

PUB

LIC* SEC

ON

D LIFE

DEVELOPMENT e.g. Palomar Hospital

Hybrid Events e.g. T-Systems @ CEBIT IN

TERN

AL * T- SYSTES

MM

SPU

BLIC

* SECO

ND

LIFE

IBMONE COMPANY, SIX WORLDS

Platform Selection considerations Use in IBM EnterpriseActive Worlds

Scalable Events

Forterra OLIVE

Quick on-boarding & Voice integrationPre-built spaces & presentation facilities

Pilot deployment for early adopters includes team meetings & small events

OpenSim Familiar interface for Second Life usersWide scope for IBM community involvement & contribution BSD licensing: Anyone can get involved in development

Meetings, small events, Brainstorming, Community, Translation, 2D-3D integration, Region Interoperability, Data-center modelling & management

Second Life

Publicly accessible and familiar to some users ScalableVoice integration

Events and meetings, Employee orientation, Learning, Business rehearsals, Serious games, Systems management, Interoperability with OpenSim

Torque Simple interfaceQuick on-boardingHigh fidelityLow workstation requirementsControl for 2D integration

Remote mentoring, Small events, Brainstorming, 2D-3D integrationData center modeling

Unity3D Web browser based deploymentLight weight & customizable

Proof-of-concepts: Demonstrate 2-3D integration & interoperability between worlds

BENEFITS

No location constratints

Increase knowledge resources & capabilities

Help to prevent real-life errors

Increased Intimacy & geographical brand coverage

Green workplace

“Disabled people can play as others could not experience the war.” Michalis Similis – DITS Officer

Real-time

Immersive

Time saving

Utilization of room

Flexible teamwork- Individual view on environment

24 hour learningHighly

involvingCost saving

In the future,due to the

economic crisis, we might

use it to manage teamsIBM.com

“Sky is the limit“George Georgiou - IBM Director Cyprus

ISSUES

Redesign information system

IT securityUnreliable systemsIncompatible networksTraffic congestions

• Confidentiality

Slow broadbandSlow computers

Technological

ConfidentialityCopyright

infringementEthics

Legal

Organisational

CulturalAddiction

Identity issuesLack non-verbal

cues

Employee technical skillsEmployee adoption

Trust establishmentLess loyalty

Lack of controlLess real-world interaction

Limited target audienceViability

"It is addictive as hell!”

George Kyriakoullis, - Computer Scientist DITS Officer

VIRTUAL WORLDS – SO WHAT?Tobias Dreher & Claus Lehman, T-Systems Multimedia Solutions Gmbh

Anonymous, who works for a London-based new media design company with 25 years of experience

“Development and utilization of Virtual Worlds is still at starting point”

“Virtual worlds in business is dead, stone dead. It died about 4 years ago

“Currently experiencing quick recovery for roughly a year since 2007/2008 decline…”

“… if you are doing an assignment on virtual worlds and business, your Master’s should be in History and not Business”

“IBM and Intel are strong change drivers”Interactive website integration in 2011 has become a big advantage

THE TEAM AGREES WITH…

REFERENCES – Secondary Research I

B2B Marketing, 2010. Social Media: Virtual reality in B2B, B2B Marketing. Available at: http://www.b2bmarketing.net/knowledgebank/social-media-marketing/features/social-media-virtual-reality-b2b [Accessed 20 April 2012].

Cherbakov, L., Bruneer, R., Smart, R. and Lu, C., 2009. Virtual Spaces Enabling Immersive Collaborative Enterprise, Part 1: Introduction to theopportunities and technologies, IBM [online] Available at: <http://www.ibm.com/developerworks/webservices/library/ws-virtualspaces/>[Accessed 18 April 2012]

Ives and Junglas, 2008. APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF).

Kimble, Chris, Barlow, Alexis and Li, Feng, Effective Virtual Teams through Communities of Practice (September 2000). Strathclyde Business School Management Science Working Paper No. 2000/9. pp, 5-13Available at SSRN: http://ssrn.com/abstract=634645 or http://dx.doi.org/10.2139/ssrn.634645. [Accessed 16 April 2012].

Korolov, M., 2009. IBM: four OpenSim regions for $50,000, Hypergrid Business, [online] Available at: http://www.hypergridbusiness.com/2009/07/ibm-offers-four-opensim-regions-for-50000/ [Accessed 19 April 2012].

Linden Research Inc., 2012. Employee simulation environment. Linden Research Inc., Available at: http://secondlife.com/destination/employee-simulation-environment [Accessed 23 April 2012].

Linden Research. Inc, 2012. AL Motors Audi TT Coupe WHITE, Linden Research Inc. Available at: https://marketplace.secondlife.com/p/AL-Motors-Audi-TT-Coupe-WHITE/2733571?id=2733571&slug=AL-Motors-Audi-TT-Coupe-WHITE [Accessed 23 April 2012].

REFERENCES – Secondary Research II

OECD, 2011. Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988 [Accessed 16 April 2012].

Second Life, 2012. Coca Cola Products. Second Life Market Place. Available at: https://marketplace.secondlife.com/products/search?search%5Bcategory_id%5D&search%5Bmaturity_level%5D=G&search%5Bkeywords%5D=coca+cola [Accessed 24 April 2012].

Seshasai, Satwik, Malter, Alan J. and Gupta, Amar, 2006. The Use of Information Systems in Collocated and Distributed Teams: A Test of the 24-Hour Knowledge Factory (September 21, 2006). Eller College of Management Working Paper No. 1034-06. Pp, 10-32. Available at SSRN: http://ssrn.com/abstract=935106 or http://dx.doi.org/10.2139/ssrn.935106.

Sherman Aliza (2011) „Virtual Worlds: Immersive Training, Collaboration and Meetings“ GigaOM. Accessed on 19th April, 2012 at http://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/Ives and Junglas (2008). APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF).

University of Edinburgh, 2011. World Students Join Virtual Graduation, University of Edinburgh. Available at: http://www.ed.ac.uk/about/edinburgh-global/news-events/news/virtual-graudation [Accessed 23 April 2012].

Wiskirchen D. 2011. Webinar: Die neue Dimension der Wissensvermittlung- Lernen in 3D Welten [online]. T-Systems Multimedia Solutions. Via: http://virtually-there.de/assets/110526_Webinar_VLW.pdf [Accessed 16 April 2012].

REFERENCES - InterviewsGeorge Georgiou. 2012. How virtual world is being used by IBM,Interview by Natasa Toumazou, [Telephone Conference] Nicosia and London,Cyprus, 5 April 2012.

Athina Chimaridou. 2012. How virtual worlds is being used byIBM, Interview by Natasa Toumazou [Telephone Conference] Nicosia andLondon, 5 April 2012.

George Kyriakoullis . 2012. Have you ever used virtual world andhow?, Interview by Panagiota Toumazou [Face to face interview] Nicosia,4 April 2012.

Michalis Simillis , 2012. Have you ever used virtual world andhow?, Interview by Panagiota Toumazou [Face to face interview] Nicosia,4 April 2012.

Tobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview. Interviewed by Daniel Marczinek (in German). [Telephone conference and Webinar] Berlin and London. 20 April 2012.