viscom1:visual order
DESCRIPTION
A compilation of the first of the visual communication assignments from the past weeks.TRANSCRIPT
visual_order.
content figure/ground
similarity
proximity
closure
continuance
translation
rotation
reflection
glide/reflection
dilation
structured space
symmetric balance
asymmetric balance
ambiguous balance
neutral balance
figure/ground a property of perception in which there is a tendency to see parts of a visual field as solid, well-defined objects
similaritythe idea of grouping objects that have akin attributes
proximitythe assemblage of elements that are so based upon the closenes to another one
closurethe unconscious need to complete an incomplete object.
continuancethe subtle directions masked-in to an object meant to grab the eye into fooling the brain that the thing has movement
translationSimply moving an object across a plane whilst keeping the size, shape, color, and other physical attributes the same.
rotationthe act of moving an object a certain number of degrees any which way so long as there is an axis on which the
object sits
reflectionthe mirroring of an object over a horizontal or vertical axis
glide/reflectionreflecting an object and then sliding it into another area so it isn’t a straight opposite
dilationGetting smaller, getting bigger; essentially changing size and nothing else.
structure 1
structure 2
structure 3
structure 4
structure 5
structure 6
symmetric balancebeauty based on or characterized by such excellence of proportion.
asymmetric balanceDisproportion between two or more like parts; lacking symmetry
ambiguous balanceof doubtful or uncertain nature: difficult to comprehend, distinguish, classify
neutral balanceA standard definition of static equilibrium
© Jennifer Abate, 09/21/12
completed as a requirement for visual communication in the
graphic design department at the kansas city art institute.
michael kidwell, assistant professor.