visual order gastalt theories
DESCRIPTION
Kansas City Art Institute 2013, Graphic design gastalt principles explained.TRANSCRIPT
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ORDERVISUAL
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content
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figure/ground
similarity
proximity
closure
continuance
translation
rotation
reflection
glide/reflection
dilation
symmetric balance
asymmetric balance
ambiguous balance
neutral balance
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figure/ground The relationship between an object and the background.
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similarityObjects or things in a group that
have the same characteristics.
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proximityThe space between objects including
or excluding into groups.
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closureNatural tendances to see
forms inclosed in space.
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continuancePerspective in shapes, letters, and
objects directing the eye.
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translationA repetition of a form horizontally or
vertically across a surface.
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rotationA form on acentral axis in which
our mind follows in a circular motion.
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reflectionThe mirroring of a form from one side
to the other horizontaly or vertically.
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glide/reflectionA form that is mirrored and moved diagonally up or down.
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dilationThe change of size in objects by a percentage.
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symmetric balanceA even balance of forms to imply perfect harmony.
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asymmetric balanceForms that are visually unbalanced when given a central axis.
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ambiguous balancean unclear relation between figures.
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neutral balanceRandomness in figures missing contrast.
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® Patrick Stone, 2013
completed as a requirement for visual communication course in the
graphic design program at the kansas city art institute.
michael kidwell, assistant professor.
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