visual order book
DESCRIPTION
Kaylie BeckleyTRANSCRIPT
VISUAL_O DE .
content
figure/ground
similarity
proximity
closure
continuance
translation
rotation
reflection
glide/reflection
dilation
structured space
symmetric balance
asymmetric balance
ambiguous balance
neutral balance
figure/ground to distinguish between the main object of focus and the
background
sim
ilarit
y th
e as
soci
atio
n of
figu
res
wit
h si
mila
r cha
ract
eris
tics
and
attr
ibut
es a
n as
soci
atin
g th
em a
s a
grou
p
sim
ilarit
y th
e as
soci
atio
n of
figu
res
wit
h si
mila
r cha
ract
eris
tics
and
attr
ibut
es a
n as
soci
atin
g th
em a
s a
grou
p
proximitythe way that the eye favors objects that are near each other,
and how the objects form a group
closurethe way the eye and brain sense a need for closure in an incomplete object or figure
cont
inua
nce
a de
sign
or o
bjec
t tha
t lea
ds th
e vi
ewer
s ey
e to
follo
w a
dir
ecti
on.
Eve
n if
the
dire
ctio
n le
ads
off t
he p
age
translation to take an image or object, and repeat them in a
sequence of vertical, horizontal, or both
rotationtaking a image or object and rotating it from 1 to 359 degrees in either direction
reflectionto mirror an image or object to show it in a reverse direction
glide/reflection to take an image or object, and mirror it. Then move the mirrored object up, down, left, or right while leaving the original object in its place
to take an image or object, and mirror it. Then move the mirrored object up, down, left, or right while leaving the original object in its place
dilation taking a image or object and showing different sizes
within a sequence of a grid. This would include from
small to large, vice versa, or sometimes both.
stru
ctur
e 1
stru
ctur
e 2
stru
ctur
e 3
stru
ctur
e 3
stru
ctur
e 4
stru
ctur
e 5
stru
ctur
e 5
stru
ctur
e 6
symmetric balancea compositional balance that lies equally over the central axis
of the page
asymmetric balance a compositional balance that lies unequally over the central axis of the page
asymmetric balance a compositional balance that lies unequally over the central axis of the page
ambiguous balancea compositional balance that is unpleasing to the eye, and lies slightly
uncentered on the central axis
neutral balancea compositional balance that shows randomness all
over the page and the central axis
® kaylie beckley, 9/20/2012
completed as a requirement for visual communication in the
graphic design department at the kansas city art institute.
michael kidwell, assistant professor.