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INTRODUCTION

Study tour was the part of curriculum of theInternational Business course.

It gave us an opportunity of interaction withEuropean market.

The course outline dealt with features likeStrategy , M&A, SCM, Clusters, Internationalcustoms & clearance, micro economics ,terminal operations, European Environment,

Business Procedures and visit to companies ,terminals and port.

Detail account on each day is given in followingslides.

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DAY-01

5, NOV

On this all the candidates arrived at

Nyenrode Universiteit from various locations

of India.

In the evening there was welcome dinner

hosted by Dean Of The Universiteit.

Formal introduction and brief on program

schedule was given.

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DAY-2

6,NOV

Session- OneFirst session was on strategic alignment conducted by Drs. Danielle Melis.

Main features of lecture was about complexity in the corporate world , howto achieve goal was more important than related factors , value creationagainst total wealth and future capabilities.

Four factors of the capacity for alignment were explained.Session-Two

This session was conducted by Mr. Frank Heijmann-Director , Dutch Taxand Customs Administration.

In this session International Customs and Clearance Procedures wereexplained.

Session-ThreeThis session was conducted by Dr. Richard Janssen

In this session Micro Economics of competitiveness was explained with ahelp of case analysis of Dutch Flower Auction.

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DAY-3

7,NOV

Session-OneThere was a guest lecture delivered by Mr. Dennis Olesen , Global Head Of

Operations ,APM-TERMINALS.

Brief history of company was given supported with statistics and strategicalstrength. Companys vision and mission was explained . its capacity & turnoverand future plans were informed. Stress was on Clarity ,Focus and alignment was

explained. Session-Two

Company visit-Kuehne Nagel.

Its a large logistic company having all major FMCG,IT HEAVY ENGINEERINGclients on its customer base.

SessionThree

This session was conducted by Dr.Haico Ebbers.Main focus was on process of European Integration , Politics ,Governance inEurope.

Cause of European crisis and lack of robust institutional framework in monitoring.

Modus of governing EU.

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DAY-4

This was the much awaited day. It was really a once in a lifetimeexperience. That was Dr. Philip Kotlers whole day session.

Session was derived in four sub sessions

-Using marketing to drive your companys growth.

- Moving towards Marketing 3.0

- Building strong Brand.

- Innovating your path to success.

There were three other case presentations which covered respectivesessions learning.

Its worth mentioning that Dr. Philip mentioned about innovations

from India like Tata-Nano , Jaipur Foot, IndiOne Hotel , TheNarayana Hrudayalaya and The Arvin Eye Care.

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DAY-5

This was the most hectic day of all the days. We started as early as 7 am for Flora Hollandthe largest flower auction

in the world.

Some statistical data is given below

Number of locations - 6

Number of auction halls - 14 Number of auction clocks - 50

Avg number of transactions/day - 115,981

Number of processed trolleys - 8,163,819

Surface area of building - 2.2 min sq m

Number of suppliers - 9500 Number of traders - 5600

Number of employees - 4,600

Annual turnover - 4bn euros

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DAY-5

Second half of the day was dedicated to the port and container terminal. It started with the presentation by Prof. Bob de Wit , strategy at works.

A new dimension of strategy was explained in terms of companies having majorthrust on either social responsibility or profit.

Later on we headed for container terminal of Port Of Rotterdam. All the entry ,exit points, custom clearance and modes of handling container were shown

Then we went to the fortune land which is expansion of Port Of Rotterdam whichis as big as current port.

Some statistical facts about Port Of Rotterdam is given below

No of vessels per day 250

Annual cargo turn over 434 mn tonnes

Annual container volume 11,876 mn TEU

Annual Revenue 600 mn EurosLast but not least there are few countries smaller than Nether land but few port

bigger than Port Of Rotterdam.

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DAY-6&7

Day -6 was free day meant for shopping,

sight seeing.

Day -7 everybody departed for respective

destinations with bag full of memories for

lifetime.

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ROTTERDAM PORT-GATEWAY TO

GLOBALIZATION

. .

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ENTRY POINT