1. Carmine Porco - Prescient Digital Media
Web 2.0 Implications for Corporate Intranets

2. Work with clients to plan, deliver & measure successful intranet and Internet sites
Who is this guy?
3. MyWorkspace
4. Agenda
Agenda
Blogs
Wikis
Social Networking
The Social Intranet
Planning 2.0
Q & A
5. What is Social Media
Erik Qualman: http://www.youtube.com/watch?v=NhPgUcjGQAw
6. At least one intranet 2.0 tool
Intranet 2.0 Global Study 2010
87%
Mashups up 75%
Employee networking up 42%
7. Blogs
8. For companies, resistance to social media is futile.
Your competitors are already there.
Catch up or catch you later.
(Business Week, February 19, 2009)
Your Competition
9. Blog Deployment
Up 18%
Intranet 2.0 Global Study 2010
53%
18% enterprise deployment
35% limited deployment
8% have no plans
10. http://www.fannysurjana.com
11. ThomsonReuters Intranet
Compliments of ThomsonReuters
12. Choose Blogs (subscribe)
Compliments of ThomsonReuters
13. ThomsonReuters
Compliments of ThomsonReuters
14. Strictly Confidential 2009 Prescient Digital Media Not For Distribution
15. Anyone can blog Siemens
Mitarbeiter-Weblogs beider Siemens AG, KarsetnEhms, Siemens AG / Corporate Technology, 2007-09-28 http://www.slideshare.net/kpehms/employee-blogging-siemens
16. Find blogs by tag, search or alpha
Mitarbeiter-Weblogs beider Siemens AG, KarsetnEhms, Siemens AG / Corporate Technology, 2007-09-28 http://www.slideshare.net/kpehms/employee-blogging-siemens
17. 18. IBM
Strictly Confidential 2009 Prescient Digital Media Not For Distribution
19. Wikis
20. Wiki deployment
Intranet 2.0 Global Study 2010
Up 4%
49%
17% enterprise deployment
34% limited deployment
11% have no plans
21. Strictly Confidential 2010 ThoughtFarmerNot For Distribution
22. Strictly Confidential 2010 ThoughtFarmerNot For Distribution
23. Strictly Confidential 2009 Prescient Digital Media Not For Distribution
24. Employee Networking
25. Employee networking
Intranet 2.0 Global Study 2010
Up 42%
27%
13% enterprise deployment
14% limited deployment
19% have no plans
26. EA People My Profile
Bert Sandie & Erin Browes,Electronic Arts, Inc.,Designing it Right! Electronic Arts Case Study 2009 EA
27. EA People My Profile
Bert Sandie & Erin Browes,Electronic Arts, Inc.,Designing it Right! Electronic Arts Case Study 2009 EA
28. EA People My Profile
Bert Sandie & Erin Browes,Electronic Arts, Inc.,Designing it Right! Electronic Arts Case Study 2009 EA
29. 30. 31. Deloitte (Microsoft SharePoint)
Source: D Street Story, Intranet Insider
32. The Social Intranet
33. The Social Intranet
An intranet that features multiple social media tools for most or all employees
Multiple social media tools with at least some or limited exposure (optional) from the main intranet or portal home page
Woven into most aspects of content consumption
34. http://sharepointdazzle.blogspot.com/
35. Strictly Confidential 2010 Prescient Digital MediaNot For Distribution
36. Planning for Intranet 2.0
37. Replacement and Reassessment
Intranet 2.0 Global Study 2010
57%
27% in 6 months
30% in 6 months to 1 year
12% in 1 to 3 years
30% have no plans
38. Overall satisfaction
Intranet 2.0 Global Study 2010, Preliminary Data
39%
18% rate tools as poor / very poor
35% executive satisfaction
39. Barriers to entry
Intranet 2.0 Global Study 2010, Preliminary Data
32%
Lack of a business case
31% cite executive support
26% addressing internal policy concerns
40. Planning for Intranet 2.0
An intranet is a process, not an event
Know how to measure within your business
Start with a metrics-driven plan
Support with strategy and governance
You cant miss what you cant measure
41. Strictly Confidential 2009 Prescient Digital Media Not For Distribution
Intranet Methodology
S T R I C T L YC O N F I D E N T I A L
41
42. 9 Recommendations
Leadership Senior management must set the tone
Plan Planning is an essential requisite for success
Benchmark Understand the ingredients of a good blog, wiki
Engage gather input and feedback from employees early in the planning process; act quickly on necessary changes
Governance every tool needs an owner and a policy
43. 9 Recommendations
Technology don't be sold a solution, evaluate and select a 2.0 solution based on business requirements & needs
Refresh keep your content and tools relevant and fresh
Monitor Ensure youre aware of which 2.0 websites are popular, how they work & what users like/dislike
Measure Document the link between social media & the business & develop & track KPIs
44. www.PrescientDigital.com
45. How to get the report
46. Q & A
47. 47
Carmine PorcoGeneral Manager & V.P.Prescient Digital Media
cporco@prescientdigital.com
www.PrescientDigital.com
www. IntranetBlog.com
www.Twitter.com/carmineporco
www.Communexions.com