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ARTICULATION AGREEMENT COURSE OVERVIEW PAGE MISSION COLLEGE Career Agreement Pathways (CAP) Articulation Form School Year: 2010-12 Colleg e Cours e M KT 056A Marketing Principles Cours e Small Business Management Progra m Program Units 3 Hour s 525 5355 H.S./ROCP Course Description: This 525 hour course is designed to support students for entry-level employment in business, or for starting and operating their own business. Students control the pricing, promotion, merchandising, and market research of an enterprise. Cutting-edge business software helps develop participant's entrepreneurial skills. Students make decisions for business location, ownership, customers, risk management, and business operations. Students prepare a written business plan supported by financial documents. Students build leadership skills to deal with people and human resource issues. Members use Microsoft Windows software applications and the Internet on IBM PCs. Students produce business documents and presentations using MS Word, Excel, Power Point, and Publisher. Students practice personal skills, interpersonal teamwork strategies, and employability essentials. Participants learn composition and formatting of business documents and review business English skills. Students prepare personal financial monthly budgets and use business math techniques for accounting and sales. High School/ROCP Central County Occupational Center

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Page 1: missioncollege.edumissioncollege.edu/depts/career-education/articulation_a…  · Web viewTo evaluate sales promotion tools 7. Identify a successful mixture of promotion . techniques

ARTICULATION AGREEMENT COURSE OVERVIEW PAGE

MISSION COLLEGE Career Agreement Pathways (CAP) Articulation FormSchool Year: 2010-12

College

Course M KT 056A Marketing Principles

Course Small Business Management

Program Program

Units 3

Hours 525

5355

H.S./ROCP Course Description: This 525 hour course is designed to support students for entry-level employment in business, or for starting and operating their own business. Students control the pricing, promotion, merchandising, and market research of an enterprise. Cutting-edge business software helps develop participant's entrepreneurial skills. Students make decisions for business location, ownership, customers, risk management, and business operations. Students prepare a written business plan supported by financial documents. Students build leadership skills to deal with people and human resource issues. Members use Microsoft Windows software applications and the Internet on IBM PCs. Students produce business documents and presentations using MS Word, Excel, Power Point, and Publisher. Students practice personal skills, interpersonal teamwork strategies, and employability essentials. Participants learn composition and formatting of business documents and review business English skills. Students prepare personal financial monthly budgets and use business math techniques for accounting and sales.

High School/ROCP Central County Occupational Center

Page 2: missioncollege.edumissioncollege.edu/depts/career-education/articulation_a…  · Web viewTo evaluate sales promotion tools 7. Identify a successful mixture of promotion . techniques

H.S./ROCP Prerequisite to the Course: Juniors and seniors or 16 years of age

Upon completion of this course, the student will be able to:

College Course Student Learning Outcomes H.S. District Course Student Learning Outcomes

Cultural Pluralism: The instructor will encourage participation of all ethnic groups represented through varied questioning strategies and be aware of various learning styles of those diverse students

Demonstrate academic math, reading, language Arts and writing as appropriate for the occupation.

1. To describe the marketing function 1. Describe the marketing concept using the 4 P's of the marketing mix.

2. To evaluate marketing from the consumer's definition

2. Examine tools used to make marketing decisions for consumer satisfaction. Discuss the impact of the consumer choice in the market and how product demand influences the marketing process.

3. To identify product planning techniques

3. Describe to process of merchandise selection using internal and external information sources to plan purchases. Define marketing terminology for B2B and B2C products and services.

4. To evaluate the channels of distribution

4. Explain the process used to extract resources to manufacture goods, and diagram channels of distribution of products from producer to consumer including transportation methods.

5. To compare and contrast prices and pricing 5. Identify factors that affect price and the parts of a products price

6. To integrate marketing research into a logical framework.

6. Conduct consumer research using surveys to provide information about the market, compile and manage the data.

7. To evaluate sales promotion tools 7. Identify a successful mixture of promotion techniques and design various types of advertising.

8. To access the public regulation of marketing

8. Explain agreements between members for fair competition and describe responsibilities for product regulation. Relate the structure of business and laws to the functions of the marketing industry.

MEASURMENT PAGE Credit for the course listed will be granted if the following criteria are met:

[x] Stipulated grade of B [x] Examination-Credit by examination administered by the ROC/P [ ] Portfolio [] Certification of specific competencies []Other

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Page 3: missioncollege.edumissioncollege.edu/depts/career-education/articulation_a…  · Web viewTo evaluate sales promotion tools 7. Identify a successful mixture of promotion . techniques
Page 4: missioncollege.edumissioncollege.edu/depts/career-education/articulation_a…  · Web viewTo evaluate sales promotion tools 7. Identify a successful mixture of promotion . techniques