webcast: gamifying social collaboration
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Twice as much potential value lies in using these technologies to increase cross-enterprise knowledge sharing and collaboration. Bluewolf’s #GoingSocial program is about getting employees to use social platforms for both internal and external collaboration. This presentation is taken from a webcast we held around 'Gamifying Social Collaboration.' We share our innovative #GoingSocial story to spark fresh ideas around: -How to increase internal collaboration -How to use gamification to motivate employee engagement -How employee engagement can drive customer valueTRANSCRIPT
Gamifying Social CollaborationHow to Drive Employee & Customer Engagement
Agenda
1. #GoingSocial
2. Gamification
3. Social Strategy
#GoingSocial
Introductions….
Key Takeaways
› How to increase internal and external collaboration
› How to use gamification to motivate employee and
customer engagement
› How employee engagement can drive customer
value
Tweet it!
What does Social mean to your business?
@Bluewolf #GoingSocial
2x as much potential value lies in using social tools to enhance communications, knowledge sharing, and collaboration within and across companies.
—
Bluewolf #GoingSocial
Employee Productivity
28%19%+25%
Reading and responding to email
Tracking down information
……
Build a Culture of Collaboration
Bluewolf #GoingSocial
1. #GoingSocial Portal
2. Pack Profiles
3. Gamification
#GoingSocial Internal Success57% Increase in average Chatter activity in Q1 2012 compared to Q4 2011
68% Increase in Social Traffic to Website
This graph from Google Analytics represents the increase in website traffic from all social media platforms from January-August 2012.
153% Increase in Blog TrafficThis graph from Google Analytics represents website traffic to our blog from January-August 2012.
8-Fold increase in Bluewolf Blogger Community
Our Services
• Tweet us @Bluewolf
• http://www.bluewolf.com/contact
Rajat PahariaFounder, Chief Product Officer – Bunchball
@bunchball @rajatrocks#goingsocial
Customer CommunityTopliners by Eloqua
Results!
Learning & OnboardingAdobe – Level Up for Photoshop
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Results!
63% > Level 1
51% > Level 2
37% > Level 3
84-90% Positive Sentiment
400% Increase in Conversion
Digital LoyaltyUSA Network’s Club Psych
38
39
40
Results!
Page Views: 9M > 16M
Visits/Month: 2 > 4.5
Time on Site: 14m > 22m
40% increase in viewership in 18-34
A transmedia campaign, where over the course of 7 weeks, fans used multiple platforms to chat with Shawn and Gus and help crack the case of the Hashtag Killer.
Results!
95MM page views from 300,000 unique users.
288,000 shares on Facebook's platform leading to 38 Million exposures of the PSYCH brand to user’s friends and families.
Over 14 Million minutes spent in HTK
Nominated for an Emmy
Health & WellnessHopeLab’s Zamzee
45
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Results!
59% increase in physical activity› Doing push-ups non-stop for 45 min/week› Scrubbing floors for 3 hrs/month› Chasing wild pigs for 6 min/day
Impact persisted for at least 6 mths
Slowed gain in “bad” cholesterol
Helped control blood sugar levels
49
Confession
I was a Director of Social Media› Organic dialogue works.› Constant marketing doesn’t.› People don’t like talking to logos.› Also, I don’t have all the answers.
[email protected] #GoingSocial
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You Have An Incentivized Workforce
Workers want to talk about their company, only...
@marcusnelson #GoingSocial
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But You’re Not Helping Them
1. They don't know what to say.2. They're afraid to say the wrong thing.
So, they do nothing.
@marcusnelson #GoingSocial
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Customers WANT to Talk to Employees
5
http://trust.edelman.com/
@marcusnelson #GoingSocial
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So let’s change that.
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http://en.community.dell.com/dell-blogs/direct2dell/b/direct2dell/archive/2012/04/23/dell-engaging-channel-partners-with-new-social-media-training-campaign.aspx
@marcusnelson #GoingSocial
Build Social Proficiency Among Employees›Every Employee is responsible for reading and adhering to the rules.
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Every Employee is responsible for reading
and adhering to the rules.
Establish Social Media Guidelines
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salesforce.com/socialmediapolicy
What’s in bounds?
What’s out of bounds?
Who to escalate things to?
public facing youtube video
@marcusnelson #GoingSocial
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Create A Content Sharing System
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Make it easier to share:› Product releases or information› Mainstream news articles› Industry-related blog posts› Press or announcements› Infographics & statistics
@marcusnelson #GoingSocial
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Operationalize Content & Distribution
[email protected] #GoingSocial
Attribute Actions To Individuals
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Gamify Employees’ Participation In Social
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http://newyork.kred.com/
@marcusnelson #GoingSocial
