webinar - how to turn one great idea into digital gold
DESCRIPTION
Imagine you came up with a great digital idea for a client that you could reuse for other clients so that each thought it had been made exclusively for them and their campaign. Imagine how profitable that would be. It would also mean that you could pitch it and deliver it quicker that your competition. Imagine no more. In 10 minutes we will unveil a unique digital solution that will revolutionise the way you deliver great digital.TRANSCRIPT
© 2011 HammerKit Oy. All Rights Reserved. Confidential
How to turn one great idea into digital gold
© 2011 HammerKit Oy. All Rights Reserved. Confidential
The PR ‘mindshift’
• Nothing is original
• We reuse ideas all the time
• The smart reuse of ideas is highly profitable?
© 2011 HammerKit Oy. All Rights Reserved. Confidential
© 2011 HammerKit Oy. All Rights Reserved. Confidential
Ego
Rewards
© 2011 HammerKit Oy. All Rights Reserved. Confidential
Make Invent Create
Reuse Borrow Convert
© 2011 HammerKit Oy. All Rights Reserved. Confidential
• Reused
• Resold
• Repeated
Digital Solutions that could be:
© 2011 HammerKit Oy. All Rights Reserved. Confidential
One-Offs Repeatable Solutions
ART BUSINESS
© 2011 HammerKit Oy. All Rights Reserved. Confidential
One-Offs Repeatable Solutions
ART BUSINESS
© 2011 HammerKit Oy. All Rights Reserved. Confidential
‘Is this a one-off or something we could repeat?’
© 2011 HammerKit Oy. All Rights Reserved. Confidential
© 2011 HammerKit Oy. All Rights Reserved. Confidential
© 2011 HammerKit Oy. All Rights Reserved. Confidential
© 2011 HammerKit Oy. All Rights Reserved. Confidential
21/11/2012 09:28Share Tips Page
Page 1 of 2https://ssl.hammerkit.com/~site13061/
Your idea* Name or Pseudonym*
Location
I have read and accept the Rules of the Competition*
As part of our "Optimize Energy Consumption" campaign, we arelooking for ideas that will encourage people to reduce their averagedaily energy consumption. Do you have a brilliant idea? Share itbelow and enter our drawing for a chance to win the grand prize:
Get your home equipped with energy efficient lighting! (up to
500!)
In order to participate in the drawing, you need to both submit an idea and provideyour contact information to Nordic Energy. If you would just like to submit an idea tohelp us with our campaign, you can provide a pseudonym when filling out the formbelow. No contact information that is provided as part of the competition entry will bepublished on this website.
Submit your idea by 31 December in order to earn your chance to win!
Shared Ideas
© 2011 HammerKit Oy. All Rights Reserved. Confidential
Corporate Comms Social Media Mobile Sales Innovation
Crisis Management System Facebook Competition OneSite Campaign Site Semantic Apps
Coverage Monitoring Social Aggregator Mobile Newsletter CRO Microsite AR Integration
Social Intranet Blogs Mobile Commerce Product Microsite Data Visualisations
Dark Sites Google+ Plus integrator Mobile Support Geographic Microsite Audience engagement
Digital Newsletter Campaign community Booking/Sales Ecommerce site Scrible-type services
Digital Annual Reports RT Social monitoring Corporate Repository Support Site Pinterest-type services
Corporate site Polls and analytics Mobile Blogging Personal URL sites
Event/Multi-Event Site Facebook Recruiting App Mobile Video Production Quora-type sites
Corporate Video Platform Corporate Microblogging DOOH Campaigns Radio services
Virtual Data Room Facebook Quizzes
Media Bank Facebook Commerce
Repeatable Digital Solutions
© 2011 HammerKit Oy. All Rights Reserved. Confidential
• Available off the shelf
• Easy to customise
• Quick to deliver & deploy
• Lower cost than one-offs
• Higher profit margins
Digital for 2013:
