Make Q3 a Picnic with Fresh Search StrategyPrepare and Initiate Site Re-Optimization Techniques for Better Business

Dial In: (484) 589-1011Access Code: 347-461-183

@webmarketing123

@TravisLowSEO

@bradleywjoe

#wm123

#wm123

Webinar Agenda

1 Bring the right visitors to your siteCarefully evaluate and select your keywords

2 Improve your website conversionsDrive visitors to interact and follow your conversion path!

3 Join the conversation in social mediaExtend your brand into social media by creating different campaign types

4 Secure a monthly planning processTake time at the month’s end to evaluate, tweak, and initiate new goals

#wm123

Webinar Agenda

1 Bring the right visitors to your siteCarefully evaluate and select your keywords

2 Improve your website conversionsDrive visitors to interact and follow your conversion path!

3 Join the conversation in social mediaExtend your brand into social media by creating different campaign types

4 Secure a monthly planning processTake time at the month’s end to evaluate, tweak, and initiate new goals

#wm123

Take steps to make sure you have selected the best, most optimal keywords for your site

1 Bring the right visitors to your site

• Utilize keyword expansion tools

o Google Keyword External Tool

https://adwords.google.com/select/KeywordToolExternal

• Dig into competitive analysis

• Incorporate customer terminology

#wm123

Leverage keywords to balance the strength of each webpage

1 Bring the right visitors to your site

• Engrain your keywords into specific pageso Spread out your keywords so that a few are optimized to each page

• Don’t forget to optimize your URLs with keywords

Keyword Targeted URL

Solar Power Systems

http://www.solarpowercompany.comSolar Electric Power

Solar Power Products

Solar Power Mini Panels

http://www.solarpowercompany.com/panelsSolar Power Revolving Panels

Shelter Covering Solar Panels

• Which keyword fits best to which page?

• What product do I want to sell the most of?

• What do I want my customer to do?

#wm123

Analyze and interpret your data to form further hypotheses and tests

1 Bring the right visitors to your site

• Keep your sales cycle in mind, including possible seasonality factors

• Determine relevant keywords to your site

• Go after attainable keywords that are being searched

• Know your audience and when they are likely to visit your site

#wm123

Webinar Agenda

1 Bring the right visitors to your siteCarefully evaluate and select your keywords

2 Improve your website conversionsDrive visitors to interact and follow your conversion path!

3 Join the conversation in social mediaExtend your brand into social media by creating different campaign types

4 Secure a monthly planning processTake time at the month’s end to evaluate, tweak, and initiate new goals

#wm123

Optimize site content with naturally written keyword scattering

2 Improve your website conversions

• Incorporate keywords in natural writing

• Optimize ~2 keywords per page

If you don’t write

about it, you’re not

going to rank for it.

#wm123

Enhance website user interface as a way to drive conversion activity

2 Improve your website conversions

• Evaluate visual priority on each page

• Capture your visitor’s eye path

• Simplify and direct the site navigation

#wm123

Exemplify your Call-to-Action for high impact

2 Improve your website conversions

• Banner ads

• Buttons

• Webpage ads

#wm123

Webinar Agenda

1 Bring the right visitors to your siteCarefully evaluate and select your keywords

2 Improve your website conversionsDrive visitors to interact and follow your conversion path!

3 Join the conversation in social mediaExtend your brand into social media by creating different campaign types

4 Secure a monthly planning processTake time at the month’s end to evaluate, tweak, and initiate new goals

#wm123

Create a variety of campaigns, test target demographic behavior

3 Join the conversation in social media

• Digital Coupons/Group Dealso Everyone loves coupons, especially if a game element is included

o New spin on an old marketing tool that proves its effectiveness

• User Generated Contests (UGC)

o People like to win!

o Will increase fan count

o Will increase connections as fans share with other fans

• Sweepstakes & Giveawayso Engage your fans–helps to increase your lead marketing email lists (can

capture email and date of birth)

• Viral campaignso Spread the word

Social networking continued to gain momentum throughout 2010,

with 9 out of every 10 U.S. Internet users now visiting a social

networking site each month. - Comscore, February 2011

#wm123

Build a following and community around your brand

3 Join the conversation in social media

• Increase brand awareness, conduct research

• Build loyalty and trust around product/service

• Initiate campaigns on an easy-to-use platform

• Reach a global audienceIt is clear that social

networking has

become an integral

part of the fabric of the

Internet and one that

is increasingly

becoming integrated

into the experience of

so many different

activities online…

Social networking

accounts for 14.4

percent of Americans’

online time.

- Comscore, February

2011

#wm123

Engage in various campaigns to see what works best for your brand and conversion goals

3 Join the conversation in social media

• Social media leads

• Engagement duration

• Bounce rate

• Membership increase

• Brand mentions

• Conversions

• Loyalty

• Virality

• Blog interaction

#wm123

Connect Social Media Marketing strategy with your SEO strategy

3 Join the conversation in social media

• SMO (Social Media Optimization) boosts sales and conversions

• Social content serves as an outside linking source to your website

• Improves website traffic through increased exposure to your target

demographic and interaction with your promotions/offerings

#wm123

Webinar Agenda

1 Bring the right visitors to your siteCarefully evaluate and select your keywords

2 Improve your website conversionsDrive visitors to interact and follow your conversion path!

3 Join the conversation in social mediaExtend your brand into social media by creating different campaign types

4 Secure a monthly planning processTake time at the month’s end to evaluate, tweak, and initiate new goals

#wm123

Start the re-optimizing process with benchmarking set in place

4 Secure a monthly planning process

• Measure the performance levels of your current

SEO campaigns in Google Analytics

• Measure PPC campaigns in Google Adwordso Ensure your Adwords and Analytics accounts

are synced for accurate data gathering

• Utilize social media tracking tools like Radian6

• Focus on core messagingo What are people saying about your brand?

o What is the % new vs. returning visitors on your site?

o What are the referring sites?

#wm123

Tweak your site content and optimize long-tail keywords

4 Secure a monthly planning process

• What are the key terms

searchers are using?

• How can you compete better

on less broad, more unique

terms?

• Utilize free tools to pinpoint

your areas of highest success

potential

• High competition on broad

terms

#wm123

Track your ROI for your campaigns: SEO, PPC, SMM

4 Secure a monthly planning process

• Social Mediao Custom iFrames attract membership growth

o Call-to-action buttons are measureable

• Searcho What shows up on your site is strongly linked to

what people are saying in the social media space

• Web analyticso Paid ads, organic search, and social media

presence are all intertwined

o Top notch optimization depends upon the

coordination of all 3

#wm123

Keep an eye on your competition

4 Secure a monthly planning process

• Check your rankings against your competitors

• Tools such as Compete.com allow you to compare: o Unique visitors

o Page views

o Daily Reach and Daily Attention

#wm123

Try out new tactics at the start of the quarter. Test out your hypotheses from your benchmark and see how you can do better.

4 Key Takeaways

• Evaluate the strengths and weaknesses in each of your current

search marketing campaigns

• Identify what is working well and what isn’t

• Get involved in social media to spread your brand across networks

• Take advantage of new avenues to test the field and move forward

with new information

Thank You!

#wm123

Thank you for your attendance today!

Contact Us for a Complimentary Digital Marketing Analysis

Custom Analysis includes:

- Digital Planning Session: learn how your business can drive revenue

growth through the web

-Competitive Report: find out where you rank against your top

competitors and what tactics they’re employing

- Website Analytics: detailing the keywords, sources, and referrals that

visitors are using to discover your website

- Search Engine Friendliness Report: crawl-ability analysis of your site

Please contact:

seo@webmarketing123.com