Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website.

As a business owner you need to have a plan in place to promote your business and obtain new clients. SEO should be a part of that plan and here are just a few of the reasons why:•Leads generated from SEO close at an average of 15% which is 12% higher than the conversion rate for outbound leads.•In a recent survey by Hub spot only 9% of businesses using inbound marketing with SEO failed to see a ROI. If it works for 91% or businesses, it is very likely to work for you too.•Blogging is a leading source of leads and traffic for businesses when they are properly optimized for search. SEO will make sure you blog posts get found and drive traffic.SEO is unarguably one of the best ways to connect with targeted consumers and share your offer. Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google’s SEO ranking algorithm. For those of you willing to take a risk and tackle SEO on your own, here are some tips to get you started.

How SEO help you to grow your business

After entering the online market world you must have heard about search engine optimization or SEO. Then, you must have heard, SEO helps you to grow your business. But why and how it works for the different type of online business you probably don’t know. That’s why in this article we are tiring to show you what is the ultimate reason behind SEO to grow any online business.

For a successful Online Business, Its Need of an SEO friendly site for earning more revenue. Lets see how seo will help you to grow your online business.

Here’s a list of seven specific reasons why your business should definitely consider investing in your organic SEO:

It still works It is not going to stop working any time soon It is cost-effective  Search engines grabbing more market share  Rise of mobile bandwidth and local search optimization  Not having a healthy content profile is damaging  Your competitors are doing it 

1.It still works – First and foremost, the techniques employed to improve SEO still work. Even though data regarding organic traffic from Google was pulled fairly recently, the techniques themselves remain sound. Plenty of SEO case studies performed post-Hummingbird can verify this. Joshua Guerra, CEO of marketing firm BIZCOR says “As long as you are focusing on optimal user experience while performing methodic SEO strategies, you will be rewarded with higher positioning and organic traffic.”

2.It is not going to stop working any time soon – Based on the way search engines appear to be developing, it is not likely that SEO will cease to be effective any time in the foreseeable future. On some level, even audio and video searches ultimately depend on keywords the same as traditional text-based content; this link ensures the continued success of SEO techniques as long as it exists.

3.It is cost-effective – Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence.

4.Search engines grabbing more market share – Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online. Do you want them to be able to locate your business, or not?  Without organic SEO in place, people will have a very hard time finding you and will instead find your competitors.

5.Rise of mobile bandwidth and local search optimization – Later this year, the amount of traffic delivered to mobile devices is expected to exceed that delivered to traditional desktop devices. With this dramatic explosion in mobile usage, a whole new world of effective SEO techniques have opened up for companies, such as local search optimization.

6.Not having a healthy content profile is damaging – With each and every update to its search algorithm, Google and other engines change the way they look at websites. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile spread out months and years is potentially damaging to your business, as it is one of the factors Google evaluates when looking at your site.

7.Your competitors are doing it – “Remember, SEO is a never-ending process,” a website which tracks and ranks the efficacy and service of many of the nation’s leading SEO providers. “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.”  Don’t let your competitors out maneuver you by ignoring this valuable tool for your business.Investing in organic SEO is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence.

Impacts on research and buying cycleSEO increases your sales without increasing any marketing cost. It can promote your all business goals at a better ROI than most other comparable forms of online marketing because of these fundamental effects of better conversion. So you can gain more sales with less cost.

Your digital calling cardYou used your calling card to call people by the phone. That’s how SEO play as a multifunctional calling card to call your customers. It can impacts hugely by getting your site in front of many people. But it should be handled by SEO professionals who are an expert on it. So, what is your thinking on the word ‘SEO helps you to grow your business’.