WeGreenlight Inc. Peter Dickinson - President

2227 West Olive. Ave, Burbank, CA, 91506 peter@wegreenlight.com

714 – 317 – 9410 www.wegreenlight.com

What is WeGreenlight?

“Product Hunt” for developing ideas

What is WeGreenlight?

Crowdsource idea development from potential consumers to "build an idea by building a following”   WeGreenlight’s users “greenlight” ideas that they want to see made, and they can view, buy, and fund the final products of these ideas

WeGreenlight helps creators (entertainers, designers, engineers, entrepreneurs, etc.) validate their concepts and

build an awaiting fanbase before their product launches

The Current Problem

Sources: Research Management by C. Merles Crawford, The Wall Street Journal, The Hollywood Reporter, The Verge

•  90% of all new businesses fail

•  80% of all new television series fail

•  Over 50% of new product launches fail

•  56% - 90% of Crowdfunding campaigns fail

Each of us have failed in the past launching our own startups, crowdfunding, and entertainment. No matter how we failed, we all found ourselves wondering why nobody wanted what we made.

If only we could create products that we already knew people wanted…

WeGreenlight’s Competitors Competitors show crowdsourcing

can improve developing ideas:

•  Video Games (Steam Greenlight) •  Customer Feedback (Betterific) •  Movies (FilmBreak) •  Toys (Lego Ideas) •  Government (Mind Mixer) •  Electronics (Quirky)

But so far their attempts treat this process more as a limited contest rather than realizing it’s full potential

as the next generation of commerce

WeGreenlight’s Advantages

Users are capped on the number of “greenlights” they can give, so they

must be selective to unlock exclusive

products that they really want

WeGreenlight engages consumers more into supporting ideas they want while being selective

WeGreenlight’s Advantages

•  Get to know who your likely consumers are

•  Get direct consumer feedback by messaging your greenlighters and seeing their suggestions

Our real-time analytics show you more than just how many people like your idea

•  Use this data to tailor the perfect product

WeGreenlight’s Advantages

1.  When creators post a product they link it to the idea it’s based on

2.  This simple process automatically notifies greenlighters that they can view, buy, or fund the final products they greenlit

WeGreenlight gives creators control as they develop their products and launch to awaiting fans for free

Business Models

B2B - Collective Analytics Subscriptions ($99/month)

•  Search and analyze market trends using the real-time metadata from all of WeGreenlight’s ideas to assess relevant equity crowdfunding ventures

•  Better predicts current consumer trends because our data isn’t based on what consumers wanted in the past, but what they want right now in real time

•  The “Bloomberg Terminal” for Equity Crowdfunding

Business Models B2B - White Label SaaS ($65/month)

WeGreenlight’s white label SaaS can be used by brands to crowdsource ideas and feedback from

fans, customers, and employees

Business Models

B2C – Advertising Projects Customers can advertise their projects to target specific users:

•  Demographics (age, gender, location) - $30 CPM

•  Important users on WeGreenlight (celebrities, investors, mentors, etc.) - $1-20 per person

Our Management Team Peter Dickinson – Co-Founder & President

Ramiro Tibayan – Co-Founder & CTO

Developed video and social media campaigns for LA Mayor Villaraigosa

15 years experience designing, developing, and managing website projects at Yahoo Asia and The Design People Inc.

Richard Stewart – Director of Strategic Marketing & Partnerships Generated 30 Million views for MiniMovie’s website and YouTube Channel as their V.P. of Marketing and Business Development

Financial Projections

•  Exponential Usage Growth •  Positive Net Profit by Y2 •  Over $73 Million Cash Flow by Y4

WITH 847,000 USERS

Year 1 Year 2 Year 3 Year 4 Project Creators 17,810 35,635 57,398 87,027

Greenlighters 172,514 358,353 570,835 805,515 NUMBER OF USERS 176,587 366,368 593,724 847,643

White Label SaaS Customers 158 620 1,374 2,421 Total Advertised Projects 0 0 4,617 7,423

Collective Analytics Subscribers 0 13,234 20,907 28,750 NUMBER OF EMPLOYEES 10 18 21 22

Revenue $47,266 $11,948,053 $25,626,656 $40,707,918 Expenses $854,656 $1,659,193 $2,058,289 $2,101,888

NET PROFIT -$807,390 $10,288,861 $23,568,367 $38,606,030 CASH FLOW $392,610 $10,681,471 $34,249,838 $72,855,868

Note: Cash flow accounts for initial Series A Investments in Year 1

Our Milestones !  Over 25,000 Unique Visitors (Public Beta – Present)

!  Over 50 ideas submitted

!  Selected for Top 10 CrowdfundXOC Competition

!  Partnering with: !  WOWIO (wowio.com) !  Silver Maple Ventures (silvermapleventures.ca) !  Equity Crowdfunding Alliance of Canada (ecfacanada.ca)

!  Developing partnerships with:

!  The Bill & Melinda Gates Foundation (gatesfoundation.org)

!  Thomson Reuters (thomsonreuters.com)

o  Reduce risk and increase success for projects on WeGreenlight by providing creators resources to “build an idea by building a following”

o  Empower users to take part in the development and launch of projects they view, buy, and fund

o  Disrupt $39 Billion Market Research Industry

Our Goals

Fundraising – Series A Round

Uses of Series A Funds: 1.  Marketing to increase usage (users, activity, content) 2.  Launch and market business models to generate revenue 3.  Operational expenses

Raising a Series A Round of $1,200,000 USD Three Tranches to mitigate exposure and match investment(s) to our performance: •  Series A1: $300K •  Series A2: $400K •  Series A3: $500K

•  Conv. Debt paid with excess cash flow •  Exit on later funding rounds (e.g. Series B) •  Acquisition (Nielsen, Thomson Reuters) •  IPO

12 X ROI or more