WELCOME!2012 Scout Popcorn Kickoff

2012 Scout Popcorn Sale• New product introduction and enhancements.

• Helping you grow your sale

• Leader tools at www.scoutpopcorn.ca

• Scout Rewards

• Sale Specifics

NEW Products

NEW Chocolate Lover’s Collection

Comes in gift tin

•White Chocolatey Pretzels

•Milk Chocolatey Pretzels

•White Chocolatey Caramel Crunch

•Chocolatey Caramel Crunch

0g trans fat across the entire product line

NEW Products

NEW Sweet & Savory Collection

Comes in gift box

•NEW Sour Cream & Cheese Corn

•NEW Milk Chocolatey Pretzels

•Butter Toffee Caramel Corn

0g trans fat across the entire product line

NEW Products

NEW Cheese Lover’s Collection

Comes in gift box

•NEW Sour Cream & Cheese Corn

•Cheddar Cheese Corn

•White Cheddar Cheese Corn

0g trans fat across the entire product line

NEW Product

NEW Double Caramel Crunchwith a hint of cheese

0g trans fat across the entire product line

Product Improvements

36% increase in nuts in Caramel Corn with Almonds & Pecans!

0g trans fat across the entire product line

Product Improvements – WOW!Significantly improved flavour in all microwave products:

Unbelievable Butter Microwave Popcorn• Now LOADED with more Butter than ever before!

Butter Light Microwave Popcorn• Tastes better than most regular butter popcorn!

Kettle Corn Microwave Popcorn• Now sweeter and crunchier than ever!

0g trans fat across the entire product line

Growing Your Sale1. Build your program and sale plans

2. Hold an exciting Kick-Off event

3. Communication throughout the sale

4. Motivate your Scouts with incentives

5. Execute your plan

Virtual Sales Planner

www.scoutpopcorn.ca

Virtual Sales Planner

www.scoutpopcorn.ca

Scout/Group Goal

Scout/Group Goal

Setting Your

Group’sSalesGoal

8,175$ / 30% = 27,250$

Budget GoalGroup

CommissionGroup

Sales Goal

Set A Goal

8,175$ / 30% = 27,250$

Budget GoalGroup

CommissionGroup

Sales Goal

27,250$ / 60 = 454$

Sales GoalNumber of

ScoutsScout Goal

Set A Goal

8,175$ / 30% = 27,250$

Budget GoalGroup

CommissionGroup

Sales Goal

27,250$ / 60 = 454$

Sales GoalNumber of

ScoutsScout Goal

454$ / 21.00$ = 22

Scout GoalAvg. Price per

ContainerContainer

Goal

Enter # of Scouts

Set A GoalType

in budget

goal

Setting The Goal

Only 44% of parents say their Scout set a sales goal.

Scouts who set goals average $626 in sales. Scouts with no goal average $304 in sales.

Groups with a sales goal sell twice as much as those without goals

Take Order SaleThe Scouts go door to door with a Take Order form or use the form to

sell to family and close friends

1. Establish your dates. Typically starts immediately after your kick-off.

2. Set up a sales territory if needed

3. Create a “Blitz Day”

4. Have youth sell as a group activity.

5. Have parent(s) take an order form to work.

6. Two out of three people will buy when asked.7. Less than 20% of households have been contacted to purchase Scout

Popcorn to support local Scouting.

Conduct A Popcorn Kick-Off This is often the first Scout gathering of the new year, so

MAKE IT FUN! Have plenty of activities for the Scouts to do. Have a theme; Carnival, Circus,

Sporting Events, etc.

Have plenty of door prizes and snacks on hand…especially Scout Popcorn

Review the calendar and the goals with the parents.

“Scouting Can Be Free!” Highlight the year’s activities with the Scouts

Review the Leaders Guide for additional information

Conduct A Popcorn Kick-Off

• Review the incentives that Scouts can earn

• Gift cards from the Trail’s End Prize Program

• Bonus prize program

• Trail’s End National prizes: $600 Club, $1,500 top seller prize and

the Post-Secondary Scholarship program

• Special Council Incentive

• Offer a Group top prize

Conduct A Popcorn Kick-Off

Review the Scout Safety TipsSAFETY TIPS: Your safety is more important than any fundraising goal!• NEVER enter anyone's home• NEVER sell after dark unless you are with an adult• NEVER carry large amounts of cash with you• NEVER give personal information • NEVER sell in front of stores or malls without permission. A responsible adult must be present• NEVER sell at stop lights or street corners• NEVER go to dimly lit areas or places where you are not clearly visible • ALWAYS walk on the sidewalk and driveway• ALWAYS sell with another Scout or with an adult you know• ALWAYS notify your parent or group leader of any strange activity immediately • ALWAYS walk away from any dangerous or uncomfortable situations• ALWAYS fundraise in areas you know• Make a list of friends, family, relatives, and neighbors to contact instead of selling door-to-door

Conduct A Popcorn Kick-OffHi sir, my name is _______________ (say

first name only).

I’m a cub scout with _________ pack .

We’re selling Scout Popcorn to help raise money for our pack, and also so that I can earn my way to Camp.

You can support us by buying some of our gourmet popcorn (hand the customer the Take Order form and a pen).

You’ll help support the Scouts, won’t you?

CommunicationEnsure that the Scouts and their parents are getting key information about the Group’s sale:

•Sales goal for each Scout.•Key dates; kick-off event, order due date, pick up date, delivery dates, payment date, etc.•Scout rewards available for the Scouts.

• Trail’s End prize program• Trail’s End National prizes• Council incentive program

•Tools• Parent handouts• Email• Social media; Facebook or Twitter• “How To” guide in Leader Guidebook (Available online)

Motivate Your Scouts

Scout Rewards

Trail’s End National Rewards

Council Incentives

Group-Level Incentives

2012 Scout Reward Levels

Sell: $450

$650

$850

$1,100

$1,300

$1,800

$2,300

Gift Card: $20$30

$40 $55 $75

$110 $150

Sell at least one item and get the new Powered by

Popcorn Crest

Trail’s End National RewardsFunded by Trail’s End

$600 ClubEarn a $20 Wal-Mart Gift Card! And a $600 Club Crest

$1,500 ClubEarn a $75 Wal-Mart Gift Card!

Post-Secondary Scholarship Program:

Sell $2,500 once and 6% of your total sales each year

is invested in your own Post-Secondary scholarship account

Trail’s End Bonus

Rewards

Group-Level Incentives

• Build on the Trail’s End Rewards Levels (i.e. $600 Club)

• Offer a pie in the face

• Top seller incentives

• Weekly draw for Scouts

• Pizza party for the top-selling group

Council Incentives

Commission Structure

Key Dates• • • • • • • •

Key Contacts

THANK YOU!

©2012 Trail’s End®. All rights reserved.