welcome to a brand new lead generation system
TRANSCRIPT
Welcome To A Brand New Lead Generation System
Simon Leung
www.SimonLeung.com
Disclaimer
Copyright © 2007 by BuzzMeIn Marketing LLC and Simon Leung
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Objectives
My Introduction AdWords for Internet Marketing Case Studies and Results AdWords Workshop Agenda
Objectives
My Introduction AdWords for Internet Marketing Case Studies and Results AdWords Workshop Agenda
My Introduction
Why I Am Qualified To Teach AdWords Worked at Google from April 2002 to August 2006 Highest performing Temp, Ad Reviewer, Customer
Support Representative and Editorial Writer May 2003 – Developed original optimization
strategies and built Optimization Team Created training internally and externally Outlined quality criteria and maintained quality Main internal resource of entire AdWords Team
My Introduction
Why I Left And Reasons You’re Here Maximized my learning and growth at Google Frustrated with the direction Google was heading with
rules and client communication Involved myself with Internet Marketers and wanted to
help entrepreneurs understand Google Discovered that both Internet Marketers and normal
advertisers are struggling Excused myself from the company and developed
new strategies that combine the power of both Internet Marketing and Google AdWords
My Introduction
Clients I’ve Personally Worked With At Google
• Managed the highest spending clients
• Biggest companies who advertise
• Search engine marketing agencies
After Google• Internet Marketers (info products, training, coaching)
• Entrepreneurs (mentorship, consultation, full services)
Objectives
My Introduction AdWords for Internet Marketing AdWords Case Studies AdWords Workshop Agenda
AdWords for Internet Marketing
Traditional Traffic Generation Solutions Blogs, articles, videos
• Problem: Takes too long Search engine optimization
• Problem: It can be expensive (and takes too long too) Forums, communities
• Problem: Little traffic and can take a while Safe lists, traffic exchanges, banner ads
• Problem: Not targeted JV partners
• Problem: Not reliable, stable or feasible to most
AdWords for Internet Marketing
How Can You Get MASSIVE, RELIABLE, & TARGETED Traffic
Affordably … And Instantly Even If You Have No
List, Partners, Product or Website?
GOOGLE ADWORDS!
AdWords for Internet Marketing
For Every $1 You Earn in the First Sale … You Can Get an Additional $5 to $10 …
Sometimes More … Sometimes Even Recurring …
IF YOU KNOW WHERE TO GET IT!
AdWords for Internet Marketing
Where Do You Get It?
* Drive AdWords traffic to your website *
* Offer your visitors something of value *
* Capture their name and email address *
The Money Is In The List!
Objectives
My Introduction AdWords for Internet Marketing Case Studies and Results AdWords Workshop Agenda
Case Studies and Results
Case Study #1 – AdWords List Building
Case Studies and Results
Case Study #1 – Results TRIPLED traffic to JV website 5322 total subscribers in 10 days 532.2 average subscribers per day Average CPC was $0.06 per visitor
Case Studies and Results
Case Study #2 – Backend Offer
Case Studies and Results
Case Study #2 – The Process
Case Studies and Results
Case Study #2 – Results 15% to 20% conversion Instant profit Now a list of buyers
Case Studies and Results
Case Study #3 – List Monetization
Case Studies and Results
Case Study #3 – The Process
Case Studies and Results
Case Study #3 – Results 1st email – $4,000+ in sales 2nd email – Another $4,000+ in sales 3rd email – Another $4,000+ in sales Total in sales – Over $12,000
Case Studies and Results
Case Study #4 – The Google Slap
Case Studies and Results
Case Study #4 – The Process
Case Studies and Results
Case Study #4 – The Results
Case Studies and Results
Case Study #4 – The Results
Case Studies and Results
Case Study #5 – Competitive Markets
Case Studies and Results
Case Study #5 – Results 3000 unique visitors a day Avg $1800 to $3000 a day in sales Cost-per-click of 4 to 17 cents Pre-Launch sales over $40,000
Objectives
My Introduction AdWords for Internet Marketing Case Studies and Results AdWords Workshop Agenda
AdWords Workshop Agenda
Goals For This Weekend Thorough understanding of the Internet Marketing
business model New insight on lead generation concepts and why it’s
essential to your business Insider training on the very AdWords optimization
strategies taught to Google employees Ways to maximize your Google quality score and beat
your competition to the punch every time Everything you need to know to have your own lead
generation system working for you
AdWords Workshop Agenda
Topics We Will Cover (Day One) Understanding the Google AdWords Fundamentals Creating Your AdWords Account in Three Easy Steps Setting Up a Google Friendly Lead Generation System
AdWords Workshop Agenda
Topics We Will Cover (Day Two) Designing Landing Pages Google Absolutely Loves Putting Together the Most Effective Account Structure Building Relevant Keyword List with Right Research Writing Converting Ads with 95 Characters of Space
AdWords Workshop Agenda
Topics We Will Cover (Day Three) Planning Your Bidding Strategy to Minimize Costs Converting Subscribers to Paying Customers Instantly Workshop Wrap Up and Q&A Session
AdWords Workshop Agenda
Interactive Training Taking notes vs. taking action Team and group work Open discussion on all topics Ask questions at any time Work on campaign in the room
For help and resources, please visit:www.AdWordsWorkshop.com/resources
Exercise
Introductions And Make Friends Tell everyone:
• Who you are
• Where you’re from
• What your business is
• When you started your business
• Why you’re here