Wenkai Yu

PORTFOLIO

Industrial Design

2006 - 2010

Savannah College of Art and Design

Hunan universitySchool of design

2010 - 2013

36P

ProjectsSchool

09

This design is for people who live in urban areas, garden in a small place such as their apartmentsor patios is very attractive.

planterself watering

Design

self-watering planter

23

Female consumers is a verylarge market. However, a lot of big companies don’t haveany product only design forfemales. Thus the goal of this project is to help a Masculine brand to design a product for females.

Design

Camping lantern

UrbanDesign

self-watering planter

28

This new flash light can self-charging and I hope through that way, we can find out a possible way to solve power shortage problem.

Flash lightDesign

BackgroundDesignDesign a concept ATMfor NCR

O1Wenkai Yu ATM design

Future

FutureDesignATM

40 years have passed since the first ATMs were introduced to the public. But the ATM right now it is still not truly like an“automated teller”.

OLD

The consumer experience at the ATM has been stagnant for more than 20 years while the user interface and media handling technology has evolved considerably. I think it is right time to re-design a new ATM.

New Technologies

Why we need redesign ATM

#1 Intern project 12 weeks

Design

O2Wenkai Yu

ATM designFuture

Phase 1

ResearchINTRO 101

ATM machine revolutionized Bankbusiness. This type of service that allows customers to withdraw money without going to the bank. It is a fast and convenient service. The ATM also extended Bank’s services to 24 hours and everywhere.

ATM IS A TYPE OF 24/7 SELF-SERVICE

Top ATM FrustrationAccording to Synergistic Research Group’s new survey,

47%of the people surveyed said trying to read an ATM screen under the sunlight is so hard

Other survey findings include 32 percent - not enough ATM locations

25 percent – inadequate privacy

21 percent - not safe

18 percent - too slow

16 percent - screen too small

14 percent - print too small

13 percent - not enough activities

According to survey. 90%of consumers don’t familiarwith ATM skimming

Worried about security21% percent surveyed reported that a lack of confidence the machine got the deposit right deterred them from making cash/check deposits at an ATM.

Consumers prefer to use on-premise ATMsthe majority of consumers (70%) prefer to use on-premise ATMs. This is because they feel it is moresecure.

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Like to use on-premise ATMs

(70%)

Other

(90%)

(10%) Familiar with ATM skimming

Don’t familiar with ATM skimming

(30%)

Phase 2 SKETCHES

O3Wenkai Yu

BrainstormingBest concept

The Folding concept

ATM designFuture

IDEATION: Safe,Foldable,interactional

O4Wenkai Yu ATM designFuture

Phase 3

DevelopmentFrom the three different possible ways, I choose the mid one which made with aluminum.

The simplest

Futurism

Curvature

Best conceptAfter two weeks of development.....

Phase 4

O5Wenkai Yu

ATM designFuture

Design conceptATM skimming is always a big problem. In this design I designed a display at the front of the main part of ATM. It has two functions. One is it can protect ATM from ATM skimming, another one is it can show some advertisements on the screen, which can attract consumers come to this ATM

Protection

Simple and easy to useRight now almost every existing ATMs look complicate and easy to make a new user feel confuse. There are having too many function models on the ATM and most of them can be combined as one. Thus in this design simple and easy to use is another problem I solved.

ConceptFinal

O6Wenkai Yu ATM designFuture

Phase 4

• Use your cellphone to touch NFC area and

• Push the touch pad

• Withdraw/deposit money

unlock this ATM

Why I designed a fold displayIn this design, when consumers do every operating works on the bottom touch pad part, the fold display can also be seen as a protector of your personal account information. It can protect other people to see your pin number or how muchmoney you get from the ATM. In addition, the process of pushing display and star ATM is a very interesting use experience,which I am sure makes this ATM more attractive.

ConceptFinal

HOW TO USE IT

Phase 4

O7Wenkai Yu

Rail

Touch PAD

NFC

Plastic coverOutside cover

Aluminum

Display

Transparent display

Steal

Plastic cover

Light

LED

Light

LED

STRUCTURE

ATM designFuture

ConceptFinal

O8Wenkai Yu

Phase 3 When the display is locked, it can protect ATM from ATM skimming and outside damage. When it is activated, consumer will do all the operating works under the display. That design will make other people can’t know what you are doing on this ATM. Thus that design can’t protect your pin number and any other information about you account.

When you push the transparent display, the display will fold back. And the bottom touch pad part will also fold at the same time. Then the transparent will show the interface and consumers do every operating work at the touch pad, which is under the display

When it locked, it is much safer than the exciting ATM. The transparent display has two functions. One is the transparent display can protect ATM from the ATM skimming, another one is the transparent display can show different advertisements on the screen that can attracted more consumers come to this ATM.

Locked Be Activated

AdvantagesSafer

New interactive wayCompare to the exciting ATM, this concept ATM can provide better interactive experience to consumers.

Easy to understand and useThe one of biggest problem of Exciting ATM is it looks so complicate. However this new designed ATM is much simpler and clear than the exciting ATM. The bigger screen and new interface can easily guild consumer to use the ATM ATM design

Future

ConceptFinal

#2 Team project 10 weeks

O9Wenkai Yusefl-watering planterUrban

UrbanDesignself-watering planter Background

DesignGardening is becoming more and more popular in urban lives. The traditional gardens occupy large spaces that cannot be found in the cities. For people who live in urban areas, garden in a small place such as their apartments or patios is very attractive.

Design for Urban people

Phase 1

ResearchProblem- Confusion

Chemicals+ConfusionDifficult to understand what is needed.Competitors do not have a standardized system for beginners.

Current ProductsThe majority of products aregeared towards gardeningwith ground space or a grass yard.

So many choicesNo visual cues.No over arching system

Research Phase 2ConceivingFocus group

26Brooklyn,NYArtist

31Hackensack,NYStock Trader

30Newark,NJArchitect

26Brooklyn,NJBartender

25GuangZou,ChinaUE Designer

Pat Dan

Tina Lin

MJ Elena

Focus group will help to develop ideas and answer more questions which about possible solutions.

11Wenkai Yusefl-watering planterUrban

MARKET RESEARCH

Seating

Balcony

SketchesBrainstormingRough Concept Sketches

12Wenkai Yusefl-watering planterUrban

ROUGH CONCEPTOur research showed that the general attitude of single adults 25-35 is that gardening is interesting to them and could be a great source of pride. However, they viewed gardening as too difficult and not a sustainable hobby given the active nature of their lives. Urban self watering planter is my answer to this problem

SUPPORT TECHNOLOGYWick methodThe wick method is an old method in whicha thread of cotton or poly nylon is used to wick water from a reservoir to a soiled bed. Our own experiments found that of a twine, plastic rope, and nylon thread. Only a tightly braided wick would effectively move water consistently

Brainstorming

Must be able to water it self for 2-5 days without the user having to water theirMust be made of mostly locally sourced woodMust fit on a balcony or inside by a windowMust cost less then 45 dollarsMust not require power tools

My mandates are

Phase 2

Details

Cork

Water tanker

Bodyhard wood

PotLight plastic

nylonpoly nylon

14Wenkai Yusefl-watering planterUrban

By use wick method this product can self waterplant for 2-5 days without user to water plant.

It can be assembled all the parts together without using power tools

Phase 3

Soft wood

transparent plastic

ConceptFinal

ADVANTAGES

15Wenkai Yu

sefl-watering planter

Planted seeds in the soil. Add water to the water tanker Just wait two or three monthsthen you will see the flowers

Urban

Phase 3

ConceptFinal

HOW IT WORKS

Phase 5

PrototypeThis model has same proportion as what I designed before. This model is successful. It is the same as I envisioned and all the functions can run successfully.

USAGE POSSIBILITIES

16Wenkai Yu

sefl-watering planterUrban

#3 Intern project 12 weeks

Design for Urban people

17Wenkai Yu interior design

Van

VanDesignInterior

Most of Van are too older, and out of fashion.These big Automobile factories seem not verycare about Van design. They think function is the main point of Van, not how it looks like.

However, in some developing country Van is not just a tool; users also use Van in their ordinary life. The main reason is that they cannot a�ord to buy another car for traveling or shopping.

Thus I think there is a big opportunity, if there is a Van can be used for transportation and ordinary daily life.

BackgroundDesign

Mazda

Mazda Biante

Ford

Ford Transit SWB 260

Honda

Honda Odyssey

Nissan

Nissan NV2000

Chevy Express 1500

Chevrolet

Mercedes-Benz Sprinter

Benz

Commercialvehicle

GMC Savana 3500

GMC

Dodge

Dodge GrandCaravan

Minivan

Trends

High technologySense of futurevehicle

StreamlineCurve style

style

Feeling

FunctionBigger spaceComfortable interior environmentMore storage room

Disadvantages Function

Can carry more goodsComfortable driving environment

Customers

My van interiordesign

Young people who want to star their own business.

People who want to enjoy life and have family.

People who need to drive for long time.

People who do not have too much moneyand only can a�ord to buy one car.

Market opportunityCommercial vehicle pays too much attention on functionand price.

Mini Van right now is designed only for family travel and it is more like a passenger vehicle.

Right now there is no Van designed for both family use and commercial use.

Who will buy Van?

What my design focus on

18Wenkai Yu

Interior designVan

Phase 1

Gender: Male Age: 25-35Have familyBusy careerThey use Van to do freight transport job.

Design ResearchTARGET CUSTOMERS

Brainstorming

Phase 3

21Wenkai Yu

CONCLUSIONMy quantitative research and focus group gave me a narrowed scope of what my end user would want in a home gardening product.

Fully open sunroof canlet drivers have more and better visual space thantraditional one.

Increased storage space can helps drivers put more goods into van.

Feature FunctionsDigital model-- Built in Unigraphics NX

-- -- Rendered in 3ds max

Interior designVan

ConceptFinal

22Wenkai YuInterior designVan

-- -- Rendered in 3ds max

Phase 3

ConceptFinal PROTOTYPE

Individual project 10 weeks

23Wenkai Yu design

Design

Camping Lantern

Lantern designCamping

#4

BackgroundDesignDesign for Cabela's

Based on the recently research, I �nd that female consumers is a very large market. However, a lot of big companies don’t have any product only design for females. Thus the goal of this project is to help a Masculine brand to design a product for females.

24Wenkai Yu

Lantern designCamping

Phase 1

ResearchGender: FamilyMembers:3~4At least one childActive lifestyleHealth Conscious

Interview

FemaleCarolyn1. Do you shop at Cabela’s? Why or why not?

2. In general, why don’t you like to shop at Cabela’s ?

3. Do you consider Cabela’s a men-only store?

- No- Too expensive, But doesn’t cover my needs, inconvenient

- Clothing is not cool, limited selection, clothing is too big

- No, but I wouldn’t shop there because it’s not feminine enough Carolyn’s whole family is Cabela's loyalty

customers. They are very familiar about Cabela’s products. Every month they will spent few days to go shopping in Cabela's retail store. Thus Carolyn’s family is a good example of Cabela’s target customers.

Male Jason1. What sets Cabela’s products apart from other similar brands? What makes Cabela’s unique?

2. Cabela’s tends to run on the expensive side. Does that affect your decision to buy their products?

- They have a lot of sales, so I can watch for bargains

- Quality- it’s what Cabela’s stands for

- It’s better than the rest, and I’m willing to pay for quality

- It will last much longer which means it will pay off in the long run

- The stores are so cook- world record trophy animals on display everywhere

- So many options

- They have my sizes (tall)

- I can order anything, the variety is so vast

Holly- Yes, I only buy vet school items- Muck boots, car harts- I buy cabela’s products for my dogs

2. Does Cabela’s cater to your specific needs for camping/fishing/hunting?

3. What are your favorite activities when you go camping?

1. Do you shop at Cabela’s? Why or why not? Answer:

Female

- No, I’d just go to REI instead of ordering from the website - Price is too high] - Inconvenient

- Hiking, biking, sitting, drinking, atv, sleeping, relaxing, hanging out, cooking

DesignTARGET CUSTOMERS

Phase 2

Sketches

25Wenkai YuLantern designCamping

Concept

This a concept camping flashlightit is designed for a family who go to camping with their children.

The main goal is to help childrento learn something from campingand to know more about our nature world.

The research result shows that to help Cabela’s to design a product, which could help female to educate their children, is a good idea. First camping is a great opportunity for children to know outside world. Second most female may have a lot of free time whenthey go camping. They can use these times to help theirchildren or their young cousin to learn something about nature.

When a big family go camping or hunting. females are always stayin camps with their young children,but why they not use this opportunityto help their children to know thenature world?

Brand analysisCabela's is a direct marketer and specialty retailer of hunting, fishing, camping and related outdoor recreation merchandise,

BrainstormingStatement

26Wenkai YuLantern designCamping

Phase 3

It can change a simple camping or hunting activities become a education tour. It provide a good chance to help children to know nature world.

Collection device.

Camping lantern

Multi functionIt can be used as both camping flashlight and collection device.

Education

Handle

Flash Light

CoverGlass

BottomPlastic

Main BodyPlastic

Rubber

Metal

Details ConceptFinal ADVANTAGES

�re�iesPlants

27Wenkai Yu

How to use it

When children go to the nature world. they can use this lantern to collect any thing they think is interesting, such like firefly, or flowers.

It can be used as camping lantern

Camping lantern Collection Device.Children can bring these things back to their camps and let their parents to teach their something about nature world.

Education

lantern designCamping

Phase 3

ConceptFinal DETAILS

Individual project 7 weeks#5

BackgroundDesign

O1Wenkai Yu design

Flash Light

DesignFlash Light

Design for Cabela's

Although right now our human society has high developed. There still have some areas are su�ering power shortage problem. I want to design a new �ash light, which can self-charging and hope through that way, we can �nd out a possible way to solve power shortage problem.

28

29Wenkai Yu

SurveyYes I have that problem

Have you ever met that situation, when your flash light out of electricity, you can not find battery in a short time.

Survey was made among20 people who live in China

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Sometimes No I don’thave suchproblem

Do you often use flash lightwhen you are in the home.

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No, I don’tlike to useflash light

SometimesI use flashlight veryoften

Phase 1

Research

What customers dislikeWaste a lot of batteries

Gender: Male or FemaleAge: 25-45Have familyLive in development country

designFlash Light

TARGET CUSTOMERS

-- Rendered in 3ds max

Side exploded view

Body

Hard transparentplastic

Switch

Charger

Bottom partSoft transparentplastic

Chargersoft transparentplastic

SwitchSoft transparentplastic

31Wenkai Yu

Phase 3

After I determined this van’s interior design style, the next step is building a 3D model. During this I add more details to my design and keep doing at adjustment work.

designFlash Light

ConceptFinal

DIGITAL MODEL

soft transparentplastic

Phase 3

32Wenkai Yu

Small, completely and self-charge are the three main advantages in this design. You can charge this new flash light in immediately when it is out of power. It is ideal product for people who live in developing country and are suffering power shortage problem.

How it works

Take it out Rotateyou can rechargethis flashlight by rotate it.

Take this flashlightfrom your pocket

Then you can use itand you wouldn’t need to worry about the battery shortage problem anymore.

Lighting

designFlash Light

ConceptFinal GENERAL EVALUATION