We’re Not Looking for a One Night Stand!

Leslie McLellan@LeslieMcLellan

@VisitSJV

Sheila Scarborough@SheilaS

@perceptivetrav

@TourismCurrents

Destination DilemmaNo budget for bloggers, so what do you do?

@LeslieMcLellan@Tourism Currents

It all started at TBEX Toronto

•The initial hookup did

NOT happen over

drinks!

Qualifying Deb

@LeslieMcLellan@TourismCurrents

Under the category of “What the ….!?!”

Community Involvement is CRUCIAL!

@LeslieMcLellan@TourismCurrents

Repurposing content, that’s what it’s all about.

It works both

ways as we

continue to

promote Deb.

@LeslieMcLellan@TourismCurrents

Not a One Night Stand, Part 2

Sheila & the Oklahoma City CVB

“They created a

brand ambassador [in

me] through building

the relationship.” Colleen Lanin / @TravelMamas

@SheilaS@Tourism Currents

@SheilaS@Tourism Currents

“The time in between

press trips is when

you keep building the

relationship.” @JenLeo

Be helpful

Give more than ask

Make connections@SheilaS

@Tourism Currents

@SheilaS@Tourism Currents

Visit even when you

AREN'T hosted by

the DMO

@SheilaS@Tourism Currents

Solid relationships

=

business opportunites

Long ball hitter

or

one night stand?

* Paid social media work

* Sponsors & advertisers

* Business partners

* Business contacts

* Press trips, editors, referrals

“Many of the bigger publications

I have written for have only

materialized after a few years of

building relationships & pitching.

It's a process....” Natalie T. / @_nctaylor

Brick by Brick

@SheilaS@Tourism Currents

Have you connected

with your own local

CVB, DMO, or Tourist

Board?

Thank YOU and time for questions!

Leslie McLellan@LeslieMcLellan @Visit SJV

and

Sheila Scarborough@SheilaS @perceptivetrav

@TourismCurrents